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Choosing a name for your app is important in more ways than you might think. Not only is it key for your branding and informing users of its purpose, but it also is essential for App Store Optimization. Your iOS app’s title and subtitle influence your keywords, provide value propositions and have an impact on conversions, so you should fully understand the best practices for naming your app.
Apple recently announced that iOS half of all Apple devices are currently running iOS 13, including a larger percentage of all devices introduced in the last four years. The latest operating system can run on iPhone SE devices and on, as well as the 7th generation iPod touch, although iPhone 5s, 6 and 6 Plus are no longer supported. This means that developers can potentially gain or lose a large portion of their audience based on how well their apps are designed for the latest operating system, and their App Store Optimization is updated accordingly.
Google’s Android Dev Summit will kick off on October 23, 2019, where keynote speakers and presenters will go over the latest in Android app development. The summit comes shortly after the “Made by Google” event, which revealed the Google Pixel 4, so there will likely be many new announcements to keep an eye out for. App developers should keep a close eye on the conference and consider how changes can impact their App Store Optimization. With that in mind, here’s what we can expect to see at the 2019 Android Dev Summit.
CodyCross is a crosswords app with scenic backgrounds and an alien mascot character. For a subscription fee, users can get weekly puzzles of varying difficulties and themes. Can CodyCross solve the puzzle that is App Store Optimization, or does it get lost in the search results like a well-hidden word in a puzzle? For this week’s App Store Spotlight, we take a look at CodyCross.
Paid marketing, such as Google Ads and Apple Search Ads, is a tool that can enhance an app’s conversions and organic rankings. Every paid install can help an app gain 1.5 more organic installs, so paid acquisition helps apps even when the paid campaign ends. Google has adjusted how it delivers repeat ads, which may impact app developers using Google Ads to supplement their App Store Optimization.
Google has begun rolling out the latest version of the Google Play Store, version 17.0.11. This update includes design changes that app developers will want to keep in mind for both their app and developer pages, as it may impact their App Store Optimization.
An app’s creative set will be a potential user’s first impression of your app. A study by neuroscience research company Neurons Inc. found that mobile advertisements trigger reactions in less than half a second. Similarly, developers only have a brief moment to make an impactful first impression on users who discover their app while scrolling through App Store search results. A split second can make all the difference in converting users, particularly in search, where 70% of installs come from.
Serial Reader is an app designed to help people read classic works of literature in bite-sized pieces. The app boasts over 650 books in 20-minute issues, customizable features, badges and more. For users to enjoy their books, first they must find the app, which is why App Store Optimization is important. This week’s App Store Spotlight focuses on Serial Reader and if its ASO makes the app’s store pages a must-read.
Often times, new operating systems introduce built-in functions that threaten to make third party apps redundant. For instance, Apple’s own features have been in competition with screen time and parental control apps. Now, swipe keyboard apps may have a similar concern, as iOS 13 has added its own swipe to type functionality. Fortunately, such apps can utilize App Store Optimization to remain competitive as an alternative to Apple’s built-in functionality.
Nintendo’s Mario Kart franchise has made its way to mobile phones with the long-awaited Mario Kart Tour. While the app is seeing early success from the brand’s popularity, it still needs App Store Optimization if it wants to race with the top of the pack. For this week’s App Store Spotlight, we take a look at Mario Kart Tour and see if its ASO is enough to give it a turbo boost, or if another app can beat it to the finish line.
Shortly after Apple released Apple Arcade with iOS 13, Google Play launched the Google Play Pass. Now both stores have a subscription service for apps, both of which have been inviting select developers to contribute games. The new subscription options can influence the App Store Optimization strategies for games and apps on both stores.
Warhammer 40,000 is a popular miniatures wargame with an expansive lore. Games Workshop and Pixel Toys have brought that story to mobile games with “Warhammer 40,000: Freeblade,” a mobile game that recently updated for iOS 13. Do the game’s App Store and Play Store pages draw in users, or is it overlooked amongst the mobile games in the stores? Does the app capitalize on being featured for its iOS 13 capabilities? We explore that in this week’s App Store Spotlight.