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iOS 13 Beta Introduces Subscription Cancelation Prompts

Posted on June 20th, 2019

Apple maintains an important balance with subscription apps. It wants to incentivize users to subscribe with new discounts and bundles while preventing apps from using predatory tactics to make users buy expensive subscriptions. With the latest addition to the iOS 13 beta, it’s working on helping users avoid accidentally staying subscribed to deleted apps. This will be an important shift for apps with subscription services and may impact their App Store Optimization.

Eventbrite App Store Spotlight

Posted on June 18th, 2019

Eventbrite is a popular tool for finding local events, with recommendations, ticketing and more. It’s great for helping users find local shows and activities, but how easy is it for users to find on the App Store and Google Play Store? For this week’s App Store Spotlight, we take a look at Eventbrite and see if its App Store Optimization stands out.

User Tracking, App Store Compliance & ASO

Posted on June 15th, 2019

Earlier this year, Facebook found itself at the center of a firestorm when it released an app that let it monitor everything users sent or did on their phones. The app, called Facebook Research, was designed to gather information on usage habits. Although it did offer users payments in exchange for their data, it was still given to users as young as 13. When Apple removed it, the company also revoked Facebook’s ability to publish apps like it. However, Facebook recently announced that it is recruiting participants to try a similar app on Google Play – this can provide an important lesson about working within the rules and guidelines of the App Store and Google Play Store to maintain a presence.

iOS 13’s Small Updates That Can Impact ASO

Posted on June 14th, 2019

When iOS 13 was announced at WWDC 2019, Apple unveiled several enhancements and features that would be appearing in the next new operating system. However, as the company reveals more information, we’re beginning to learn about other enhancements and changes that apps can utilize for their App Store Optimization strategies.

Apple Watch App Store Optimization

Posted on June 13th, 2019

While WWDC 2019 was filled with many major announcements, one important piece of news was a new App Store designed for watchOS. While previously, users would have to purchase apps from the iOS App Store to access the watchOS versions, this new wrist-mounted storefront will allow users to download apps directly to their Apple Watch even when their phones are elsewhere. Since users are going to start searching for Apple Watch apps directly from their watches, it’s important to think ahead and contemplate App Store Optimization strategies for watchOS apps.

PUBG Mobile App Store Spotlight

Posted on June 11th, 2019

There is an ongoing rivalry between multiplayer battle royale shooter games, and one top competitor is PlayerUnknown’s Battlegrounds, also known as PUBG. A mobile game port is available on iOS and Android devices, but if it wants to succeed in the App Store and Play Store, it needs a good App Store Optimization strategy that attracts new players. For this week’s App Store Spotlight, we take a look at PUBG Mobile and see if its ASO is a winner.

App Store Connect at WWDC 2019

Posted on June 8th, 2019

With Apple’s WWDC event now over, it’s time to take a look at announcements and updates that came out of the event. While everyone is talking about the keynote news, from iOS 13 to the $999 computer stand, there are important updates to app development and App Store Connect that could impact app development and App Store Optimization.

Apple Announces App Store Policy Updates

Posted on June 7th, 2019

Apple has rolled out several changes to the App Store Review Guidelines, encompassing rules for advertising, gambling apps, VPNs and more. These changes may impact how several apps are built and marketed, so app developers should pay close attention to the changes and how it may impact their App Store Optimization.

Warriors of Waterdeep App Store Spotlight

Posted on June 6th, 2019

Warriors of Waterdeep is a mobile game based off the “Dungeons & Dragons” tabletop RPG setting. In it, players collect and level up characters, explore dungeons and gather treasure. The next question is: is the game’s App Store Optimization leveled up, or is the App Store a dungeon with too high a challenge? For this week’s App Store Spotlight, we look at Warriors of Waterdeep and see if its ASO rolled a natural 20 or a critical fumble.

WWDC 2019: Announcements and App News

Posted on June 4th, 2019

Apple’s WWDC conference has begun, kicking off with a keynote that covered major upcoming news and announcements. As anticipated, the company has revealed new iOS and macOS versions, as well as news that’s vital for app developers.

Google Play Restricts Apps for Marijuana, Alcohol and Tobacco

Posted on June 1st, 2019

Google Play continues its policy updates. Following the new rules for children’s apps and loot boxes, it is introducing restrictions on apps regarding the sale of marijuana, as well as ones that sell or glorify tobacco or alcohol products. With this change, many app developers may need to modify or reposition their apps and App Store Optimization to avoid removal.

Loot Boxes and App Store Optimization

Posted on May 31st, 2019

There is a legal debate over the fate of microtransactions, particularly loot boxes. A proposed bill could impact the sale of randomized in-game items, including loot boxes or summons in “gacha” games. At the same time, Google has added a new Play Store policy wherein developers must disclose the odds of receiving items in loot boxes. Apps and mobile with loot boxes or similar systems should look at the new requirements and think about how to utilize them for their App Store Optimization strategy.

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