Posted on February 23, 2019
Often times, users open an app or mobile game they’re eager to use, only to have the app say “Downloading… 1%” at the start screen. They wait, watching the download bar slowly progress, before the app finally finishes launching while a few hundred megabytes larger than anticipated. While this is often times necessary for an app to properly update or run, Apple does place guidelines on how these downloads are prompted and may reject an app if it does
Posted on February 22, 2019
Apple has announced a major change coming to the iOS and macOS App Stores. This will enable a way to create apps for both iOS and macOS simultaneously, as well as an easier way to port iOS apps to macOS. The company will begin developing and rolling out a new UIKit, which will let developers create a single app for mobile devices and computers by 2021. This initiative, code-named “Marzipan,” promises to be a major innovation for app developers and
Posted on February 21, 2019
When developers offer an introductory discount or free trial, it’s typically a one-time deal. That’s about to change with a new update to iOS 12. Developers will now be able to offer discounts and deals on their subscription services, which may prove beneficial for their App Store Optimization.
The latest update enables developers to offer discounts on subscription services for new and existing users. Typically, developers
Posted on February 15, 2019
It’s Valentine’s Day, which means users are going to be searching the App Store and Google Play Store for apps that can help them tell their loved ones how they feel. As there are several apps including “Valentine’s Day” in their names and descriptions, it takes proper App Store Optimization to rank near the top of the search results. So for this week’s App Store Spotlight, we’ll take a look at “Valentine’s Day Cards & Wishes” by 123Greetings.com
Posted on February 14, 2019
Getting featured on the App Store or Google Play Store can be a great benefit for an app. Not only is it a validation of the app’s success and enjoyability, but it also increases its visibility significantly. Users will be able to see the app right from the front page and it comes with the store’s recommendation. After being featured, however, many apps see sharp drop offs in their installation numbers – so how can App Store Optimization help an
Posted on February 12, 2019
Session replay technology provides developers with valuable insight on drop-offs, bugs and more in-app activity. However, many apps have not been disclosing that this information is being collected and for what purpose. As a result, apps across the store were given a sudden 24 hour notice to remove their session replay SDK, receive explicit permission from the user to allow recording, or be removed from the store.
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
Posted on February 9, 2019
Being named as an Editors’ Choice is great for an app – it places them in a distinct section on the front page of the Google Play Store to improve discoverability. The same is true for being placed on its quarterly Android Excellence list. Now, Google is even sending notifications to users on their devices to promote editorial content.
Posted on February 8, 2019
Keywords are essential for getting noticed in the App Store and Google Play Store – not just the keywords with the highest search volumes or a few you’ve picked out, but all of them. In order to reach users, you need to show up in searches. If you want to improve your visibility in search, you need to understand the total scope of your app’s visibility. Understanding the keywords you rank for is one of the cornerstones of App Store Optimization,
Posted on February 7, 2019
Publishing an app on the Apple App requires a different set of strategies and formatting than publishing on the Google Play Store. This is an important guideline of App Store Optimization and the reason why a proper ASO strategy requires designing different descriptions and utilizing different metadata for each store.
Posted on February 5, 2019
Rosetta Stone is an app designed to help teach people new languages. Users around the world have taught themselves to speak Spanish, Japanese, French and more, earning the app many awards and acclaim. While it teaches users new languages, it should follow the teachings of App Store Optimization best practices to maximize its discoverability. So, is Rosetta Stone fluent in ASO? For this week’s App Store Spotlight, we take a look and see.
Posted on February 2, 2019
When is the best time to optimize your app? While some developers may wait until after an app launches to see where their App Store Optimization needs to improve, it may be a wiser choice to optimize ahead of time. Pre-optimizing an app can help you start off strong from the moment you launch.
Pre-Optimization is the process of preparing an app for its launch by following the App Store Optimization best practices. This
Posted on February 1, 2019
When Apple released Search Ads Basic and Advanced, it was evident that they’d be important tools for App Store Optimization. Now that Search Ads has become an essential part of improving an app’s visibility on the App Store, it’s important to understand the difference between Basic and Advanced as well as which app developers should use.