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App Stores Score on Black Friday 2018

Posted on December 7, 2018

With Black Friday and Cyber Monday 2018 behind us, it’s important to look at how the holiday sales impacted app store profits across the US. 2018 sales reached a new record for the Apple App Store and Google Play Store, with combined spending of over $75 million. Of the two stores, the Apple App Store saw the majority of the profits, with consumers spending $52 million on app purchases and in-app sales. Google Play earned less than half
app-store-holiday-shutdown

App Store Holiday Shutdown: How to Prepare Your App

Posted on December 6, 2018

Near the end of the year, Apple shuts down App Store Connect for around a week to allow its team some time off for the holidays. During this shutdown, new apps and updates will not be accepted. For app developers, that means it’s important to prepare apps in advance, so they’ll be all set for the break.
tasty-app-store-spotlight

Tasty App Store Spotlight

Posted on December 4, 2018

Tasty is an app that offers thousands of recipes, videos and cooking instructions for all sorts of tastes and diets. It’s a very popular app, but is its App Store Optimization sweet enough to get served out by the App Store and Play Store’s algorithms? For this week’s App Store Spotlight, we bite into Tasty and see if its ASO is fully-cooked.
google-play-store-new-ratings-reviews-redesign

Google Play Store: New Ratings & Reviews Redesign

Posted on November 30, 2018

Google has been testing out new updates for the Play Store, occasionally rolling out changes for users or rolling them back to make further adjustments. One important change is the update to the “Ratings and Reviews” section. It’s important to understand what this change is and how it will impact the effect reviews have on App Store Optimization.
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Keywords are Key for Search Ads

Posted on November 29, 2018

A successful Search Ads campaign utilizes keywords to connect active searchers with apps. Taking the time to optimize keywords is an essential part of launching any effective paid campaign and an integral part of App Store Optimization for both ranking within the App Store. But developers can’t just choose what keywords they want to target on a whim – they need to take the time to determine what terms and phrases they’re targeting. Here’s what you
hearthstone-app-store-spotlight

Hearthstone App Store Spotlight

Posted on November 27, 2018

Hearthstone is a popular online card game from Blizzard Entertainment, based off the “Warcraft” series. It’s a game that’s easy to learn but challenging to master and has countless players around the world. Is its App Store Optimization as strong as a champion’s deck, or is it a low-tier casual build? For this week’s App Store Spotlight, we take a look at Hearthstone and see.
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Black Friday Apps: Who Did App Store Optimization Right?

Posted on November 24, 2018

Black Friday is well underway, and consumers are busy buying both in-store and online. Shopping apps have been preparing all month for this day, as well as the upcoming Cyber Monday, knowing that ranking high in the App Store and Google Play Store search results for that keyword can be very beneficial. App Store Optimization is the key to earning those high search rankings, so with that in mind, we’ll take a look at how shopping apps have updated
apps-removed-from-the-app-store

Apps Removed from the App Store: What You Can Do to Stay Safe

Posted on November 22, 2018

The social media world was shaken when the popular social network Tumblr was removed from the Apple App Store. While the app does have built-in filters designed to block people from posting illegal images and content, they failed to stop certain harmful images from being posted. As a result, the app contained content that violated Apple’s terms and conditions and was subsequently removed. Now developers are wondering: how can they be sure their apps
disney-magic-kingdoms-app-store-spotlight

Disney Magic Kingdoms App Store Spotlight

Posted on November 20, 2018

This month marks Mickey Mouse's 90th anniversary, so the Disney apps are celebrating. As such, it’s the perfect time to take a look at the App Store Optimization for one of their apps. For this week’s App Store Spotlight, we visit the “Disney Magic Kingdoms” app and see if its ASO has enough magic to fly.
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How Attribution Helps Your Mobile App

Posted on November 17, 2018

Where do your app’s downloads come from? While it is known that the vast majority of downloads come from searches, that can be broken down into even more specifics and categories. Are you showing up in searches? What about the charts and featured placement? Attribution is essential to forming an App Store Optimization strategy, as it helps inform and shape your ASO decisions.
android-app-bundles-updates

Android App Bundles: Updates & What You Need to Know

Posted on November 16, 2018

Google recently announced updates and enhancements to the Android App Bundles, designed to make apps easier to deliver and take up less space. In addition to the update, there are several beta features currently being tested, which are intended to make it easier to deliver features or integrate instant apps.
star-wars-app-store-spotlight

Star Wars App Store Spotlight

Posted on November 15, 2018

The official “Star Wars” app was not made a long time ago, nor in a galaxy far, far away, but it still captures the energy of the “Star Wars” franchise. The app offers augmented reality functions, video clips, photo stickers and even a virtual reality feature for Google Cardboard users. With all that the app has made available, is the Force with its App Store Optimization, or has it fallen to the dark side of the App Stores?