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pokemon-magikarp-jump-app-store-spotlight

Pokémon: Magikarp Jump App Store Spotlight

Posted on October 9, 2018

While Pokemon GO may be the Pokemon app that took the world by storm, The Pokemon Company has released other apps and mobile games. One such game is Magikarp Jump, a light game where players raise up a weak little fish Pokemon to jump high into the sky. In this week’s App Store Spotlight, we reel in Magikarp Jump and see if its App Store Optimization is super effective or a flop.
how-to-manage-improve-app-reviews-ratings

How to Manage/Improve App Reviews & Ratings

Posted on October 6, 2018

Users are the reason that apps find success. When users thoroughly enjoy an app, or experience difficulties such as performance issues, bugs, glitches, etc., they leave app ratings and user reviews to make sure their voices are heard. Both the iOS and Android platforms allow developers to respond to user reviews and ratings, but not all understand the importance behind it. Apps that are plagued by negative reviews and ratings are at risk of losing
google-play-store-launches-redesign

Google Play Store Launches Redesign: What it Means for ASO

Posted on October 5, 2018

Earlier this year, Google Play began testing redesigns for the Google Play Store. It seems the testing is complete, as the new design is rolling out to more and more Android devices. With this change, it’s important to understand what the impact will be on App Store Optimization and what developers should do to ensure their apps stay optimized.
how-to-submit-apps-for-watchos

How to Submit Apps for watchOS

Posted on October 4, 2018

Wearable technology continues to advance in use and scope, and developers are constantly releasing new apps that work with the Apple Watch. However, there are some differences between submitting a watchOS app and an iOS app, along with key App Store Optimization factors developers must consider. When you build a watchOS app, it must come as part of an iOS app. The watch app is an extension of the iOS app and is loaded on the watch
foursquare-swarm-app-store-spotlight

Foursquare Swarm App Store Spotlight

Posted on October 2, 2018

When Foursquare) first launched, users enjoyed checking in to their favorite locations to become its “mayor” for fun and bragging rights. As its grown, Foursquare has expanded into multiple apps – Foursquare City Guide and Foursquare Swarm. While City Guide provides travel tips and recommendations, Foursquare Swarm continues the tradition of checking in and logging the places you visit. However, is it optimized for the App Stores? In this week’s
app-screenshots-app-videos-best-practices

App Screenshots & App Videos Best Practices

Posted on September 29, 2018

App developers use visual aids such as screenshots and preview videos to capture users’ attention. These aids are a vital, driving force for the user acquisition funnel, but poorly done creatives can drastically damage conversion rates. The only way to convince these users to install is by making sure that their screenshots and preview video are optimized following ASO best practices. Without following these tips, developers can risk losing out on
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Apple Releases New Search Ads Statistics

Posted on September 28, 2018

Search Ads are a key component of App Store Optimization on the Apple App Store. They help put your app front and center in relevant search results to increase visibility and can even feed back into improving ASO by determining important and effective keywords. Apple has been going on tour throughout Europe to share the latest data on Search Ads, and the information is enlightening to their benefits.
apple-search-ads-and-app-store-optimization

Apple Search Ads and App Store Optimization: Why You Can’t Have One Without the Other

Posted on September 27, 2018

Apple Search Ads is a marketing tool that’s proven invaluable to app developers looking to find an audience. It helps place apps front and center for relevant searches, capitalizing on the 65% of downloads that come directly from search. Yet without App Store Optimization, an app will have a sub-optimal Search Ads campaign. Likewise, Search Ads can in be beneficial for your organic ASO strategy. To have a truly optimized App Store listing, both ASO
pandora-music-app-store-spotlight

Pandora Music App Store Spotlight

Posted on September 25, 2018

Pandora, the popular music streaming app, has just been purchased by SiriusXM. SiriusXM is no stranger to the app business, and will undoubtedly make good use of Pandora Music, but a solid App Store Optimization strategy can help it succeed even further. Is Pandora fully optimized for the stores it’s available on, or can SiriusXM improve it to increase the app’s already impressive success? 1. iOS On the Apple App Store, Pandora Music is the second-highest
app-store-categories-are-you-in-the-right-category

App Store Categories: Are You in the Right Category?

Posted on September 22, 2018

When developers release or update their apps, they need to choose a category. Selecting a category is necessary on both the App Store and the Play Store, and the right one can be a potential avenue for discoverability. Understanding categories is an important part of an overall App Store Optimization strategy. Choosing the right category can bring more visibility. Choosing the wrong one can lead to lackluster results or potential rejection from the
siri-shortcuts-how-apps-are-using-it-already

Siri Shortcuts: How Apps Are Using It Already

Posted on September 21, 2018

iOS 12 has just launched, and already we’re seeing apps begin to take advantage of the new features it has to offer. Among the most popular of the upgrades is Siri Shortcuts, which enables users to create custom commands for Siri to launch multiple apps and perform functions on them with a single request. Several developers are already boasting apps compatible with Siri Shortcuts, but they need proper App Store Optimization to truly make the most
app-store-play-store-category-ranking-does-it-still-matter

App Store & Play Store Category Ranking: Does It Still Matter?

Posted on September 20, 2018

The App Store environment is frequently shifting as users find new ways to search for apps and new functions are added. With the constant changes, one might wonder what rankings still matter – are category rankings important, or are they a relic of a bygone era of the App Stores? The differences in displays of the Apple App Store and Google Play Store, and how they have changed over time, are an important piece to consider in an App Store Optimization