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MARVEL Contest of Champions App Store Spotlight

Posted on April 30th, 2019

With “Avengers: Endgame” breaking box office records, the hype for “Avengers” continues to grow. Anything with the Marvel name is aiming to capitalize on it,, such as the mobile game “MARVEL Contest of Champions.” While the game features Marvel characters battling for supremacy, is the app winning its own battle for keyword rankings in the App Store and Google Play Store? For this week’s App Store Spotlight, we take a look at Contest of Champions and see if its App Store Optimization is a marvel itself.

My App Got Rejected: What Do I Do Now?

Posted on April 27th, 2019

After spending countless hours programming and testing an app, it can be disheartening to submit it to the App Store only to receive a rejection email. Not only that, but if an app is rejected, it can prevent deployments of new keywords, screenshots and features, which has a negative impact on the app’s App Store Optimization. Fortunately, being rejected isn’t the end – Apple will provide you with feedback and reasons behind the rejection, so you can resolve the issues and get your app back on the store.

Google Play Awards: How ASO Can Help You Get Nominated

Posted on April 26th, 2019

Google has announced the nominees for the Google Play Awards, which recognizes the top apps and games for Android devices. The winners will be announced just before Google I/O 2019, set to be held May 7-9. Being nominated itself is an honor, but developers can utilize App Store Optimization best practices to increase their chances of getting noticed, while nominees can utilize their status for their own ASO.

Foldable Phones and App Store Optimization

Posted on April 25th, 2019

Android Foldables are on the way, in spite of issues with the screen causing delays. Once users begin using foldable devices, they’ll want to find apps that can work well on their new phones and look good whether the phone is folded or unfolded. This will present a new opportunity for developers to optimize their apps for foldable users to find and install, following proper ASO strategies.

Dropbox App Store Spotlight

Posted on April 23rd, 2019

Dropbox is an app and website allowing users to upload, store and share files. It’s a useful tool for workplace collaboration, syncing files across devices and editing files remotely. Does the website’s popularity translate into a successful app, or could it be improved with proper App Store Optimization? For this week’s App Store Spotlight, we drop in on Dropbox and see how well it’s performing in the stores.

App Store Guidelines: Little Things That Can Get You Rejected

Posted on April 20th, 2019

Apple’s guidelines are strict rules for apps sold on the App Store, covering all aspects of the listing. It’s important to follow every guideline, even the easily overlooked ones; this is important for App Store Optimization as well as being accepted or rejected from the store. Overlooking little details can result in apps being rejected or removed from the App Store, so it’s important to remember these key guidelines when designing and updating your app.

EU Passes Online Platform Rules: How ASO Will Be Affected

Posted on April 19th, 2019

The European Union passed a new set of regulations, targeting digital platforms. These new rules will have a significant impact on the digital market, including the App Store and Google Play Store. When the regulations are implemented, it will provide app developers with more leverage and insight into the workings of the stores, including ranking information that is essential for App Store Optimization.

Google Play Store Updates Design, Permissions and Evaluations

Posted on April 18th, 2019

Google frequently updates its Play Store with both user-facing and developer-facing changes. The latest round of updates is a Material Theme redesign, which can impact how apps appear on the Play Store, but Google has also announced updates to Android APIs and Play policies that developers should be aware of. These changes can have an impact on their App Store Optimization and Play Store listings.

HBO NOW App Store Spotlight

Posted on April 16th, 2019

With the premiere of season 8 of “Game of Thrones,” 17.4 million viewers tuned in to watch the show. Many of those viewers watched online via HBO’s apps, HBO GO and HBO NOW. While HBO has many popular shows it can utilize to increase its App Store and Google Play Store rankings, is its app optimized to make the most of them? In this week’s App Store Spotlight, we take a look at HBO NOW and see how it fares in the App Store equivalent of the battle for the throne.

Ensure Your App Appears in the Right Searches

Posted on April 13th, 2019

When users search the App Store and Google Play Store, they have certain expectations that come with each keyword. Just like they wouldn’t want to see a makeup app while searching for a baseball app, they don’t want to see gory content when searching for children’s games. App Store Optimization is intended to help developers ensure their apps appear before the right users in their searches, so you don’t get overlooked, or worse, flagged.

App Store and Play Store Face Antitrust Inquiries

Posted on April 12th, 2019

While the Apple App Store and Google Play Store host apps from developers all over the world, the companies behind the stores may be giving their own apps extra attention. The stores are under investigation for allegedly favoring their own apps in their stores. Whether or not that is the case, app developers can utilize App Store Optimization to help even the playing field.

Localizing Your App Store Description

Posted on April 11th, 2019

The app market is global, reaching users on every nation and in every language. Many developers have apps available in several countries, which requires localizing their App Store and Play Store listings for the languages they’re available in. As localization is an important part of App Store Optimization, it’s important to understand how to maintain ASO during the translation process.

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