APP STORE OPTIMIZATION BLOG
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App Metrics, Errors and ASO
Posted on July 16th, 2020
App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.
PaperKarma App Store Screenshot Spotlight
Posted on July 14th, 2020
A picture says a thousand words, but sometimes an App Store Screenshot needs to say a little more. App Store listings can include several screenshots with copy to describe their purpose to users.
App Launch Checklist: What to do to Prepare Your App
Posted on July 11th, 2020
Is your app ready to launch? You need to be certain, otherwise a faulty launch could set your app back.
Google Play Makes Subscription Management Mandatory
Posted on July 9th, 2020
Following a recent announcement on the Google Play Developer Console, Google Play apps that offer subscription or account services will need to make certain services mandatory.
Apple Arcade Cancels Several Games: How ASO Could Help
Posted on July 7th, 2020
Apple Arcade, the App Store’s subscription game service, provides users with unlimited access to over 100 games for the price of $4.99 a month. Yet Apple can afford to be choosy, as it's cancelling several Arcade game contracts in the company’s effort to maintain subscribers.
Android 11 Adds New Security for Mobile Apps
Posted on July 2nd, 2020
With Android 11 on the way, Google announced new security and privacy features users can expect to see after the update. These include new settings for location tracking, device access and authentication. App developers should be aware of these changes and consider how they will impact their App Store Optimization.
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App Clips and App Store Optimization
Posted on June 30th, 2020
When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions.
Apple IDFA Privacy Changes: What Marketers Need to Know
Posted on June 27th, 2020
Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.
App Store Review Lets Developers Challenge Guidelines
Posted on June 25th, 2020
The App Store Review process is undergoing new changes in the wake of WWDC 2020. These changes will add new options for developers whose apps or updates are rejected for guideline violations, including ways to ensure bug fixes and updates will still reach users on time.
WWDC 2020 Reveals iOS 14 and More
Posted on June 23rd, 2020
Apple’s WWDC 2020 keynote presentation ended with several announcements, including new operating systems, app development tools and more. It’s time to look at the biggest news from the keynote and how it can impact App Store Optimization.
WWDC 2020: What to Expect
Posted on June 20th, 2020
WWDC, Apple’s annual event, is quickly approaching. While the event is normally an in-person and streamed experience, it has moved entirely online for digital events.
App Store Connect Gets Redesign and Mobile Capabilities
Posted on June 18th, 2020
App Store Connect, Apple’s portal for developers to upload and manage their apps, has undergone a redesign. This adds a highly in-demand feature that will benefit mobile app developers.