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Why Small Businesses Need Mobile Apps

Posted on May 30, 2018

A common phrase known around the world is “there’s an app for that.” If there’s an app for nearly every need, why aren’t more companies making mobile apps? Well, big-name businesses like Starbucks, Macy’s, and more have successfully shifted their business platforms to incorporate mobile. Thanks to their efforts, they’ve managed to capitalize on m-commerce, which alone is forecasted to reach $284 billion (roughly 45% of total US e-commerce) by 2020.

Is This the End of Google Play’s Feature Graphic?

Posted on May 25, 2018

Google has been quietly removing the feature graphic from their Google Play Store, as seen by devices running the latest OS and play store versions. While the update began in late April 2018, more users are reporting that the feature graphic has been removed completely. While it’s uncertain if all Android devices are affected, it’s presumed that the change will soon appear. Since the feature graphic is essential for converting users, its loss will

Instant Apps: What Are They & Will They Benefit Developers?

Posted on May 23, 2018

Have you ever wanted to try an app before downloading it? Developers are constantly looking at new strategies and tools that will help them improve conversion and retention, but many suffer from users that download their app and either open it once and uninstall, or never even open it. In order to improve conversion rates, Google released Instant Apps, also known as Google Play Instant. This feature, first introduced at Google I/O 2016, allows users

Understanding the Lifetime Value of Users

Posted on May 19, 2018

Not all users provide the same value to an app. Multiple casual users provide different benefits than a few dedicated ones who constantly use the app, for while all users are important, the ones that continually use it provide more to an app’s success than those who just download it. This is why it’s necessary to understand the lifetime value of app users, from those who download an app and never open it to “super users” who use it on a daily basis.

The Impact of the Feature Graphic for Google Play

Posted on May 16, 2018

Visual assets are an app’s key tool for increasing conversions in the app stores. The icon is the first thing a user sees when browsing through the Google Play Store and screenshots are important to call out the apps core features, but the feature graphic is equally important. For Google Play, the feature graphic should not be underestimated. While icons initially attract users, the feature graphic iswhat drives conversion home. Once a potential

Google I/O 2018 Wrap-up

Posted on May 12, 2018

Google I/O 2018 concluded May 10th, following several exciting days at the tech company’s annual conference. There were a number of announcements, including the release of Android P Beta, new information about Instant Apps, two new software tools for apps and more. Here are a few key highlights that users and developers should know: Android P As many expected, Google focused on the new Android P operating system and how it will help users more than

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What to Expect at Google I/O 2018

Posted on May 8, 2018

With Google I/O taking place from May 8 to May 10, technology enthusiasts and developers alike can expect major updates and new additions to Google products and services. If you can’t make the massive conference, Google will be providing ways to follow events and announcements online through live streaming sites like YouTube, Twitch and Mixer, as well as the Google I/O conference app. As Google Play Store updates are released throughout the year,

Facebook Marketing for Mobile Growth

Posted on April 18, 2018

Marketing an app exclusively within the Apple App Store or Google Play Store will severely limit its visibility. A good marketing strategy has to draw users in from a wide range of sources, including both paid ad campaigns and social media. As one of the most frequently used websites and phone apps, it’s no surprise that Facebook ads are used by 93 percent of social media advertisers, and 62 percent of marketers consider it to be their most important

Another Google Play Store Overhaul

Posted on April 14, 2018

Google has launched yet another set of updates for its Play Store with changes that could effect how apps are found and viewed. Developers are working on adjusting their ASO strategy accordingly based off how the updates will impact downloads. A quick note. Some of these changes seem to be live across all devices, while others, specifically the featured image change, is still rolling out. Of the 5 Android devices we tried, only 1 had the change.

How to Leverage Social Media Ads to Market Mobile Apps

Posted on April 12, 2018

Who among us hasn’t clicked on an ad for an app while scrolling through Facebook, Instagram or Twitter? Very few social media users can honestly say they haven’t, which is why more and more Advertisers are turning to it to capture the attention of potential users. It’s not just the social experience that draws them in, but also the fact that social media ads are very effective. Almost half of the U.S. population who have spent time on a social

The Power of Users: Can User Feedback Force Developers to Make Changes?

Posted on April 6, 2018

Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is just as crucial to keep users engaged and happy so they are actively using that product. To stay ahead of this, developers and companies maintain consistent Reputation Management strategies using user feedback to ensure that the needs of their customers are heard and to keep them coming back. But what happens if

Marketing your Mobile Apps

Posted on April 4, 2018

Marketing mobile apps can seem confusing if you’re not sure where to begin. Traditional methods, such as Google UAC and Apple Search Ads, are a great way to get started, but they’re not the only way. In fact, many developers find they’re not the most effective, either. This article is a collection of content we have published that will help you understand the marketing of mobile apps in non-traditional ways, both to get new users and keep them