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Once your app has launched in the Apple App Store and Google Play Store, it’s time to start growing. App Store Optimization is about not just starting off with a strong App Store presence but growing it and reaching new users. With that in mind, here are five things you can do to help your mobile app grow and thrive.
DC Comics is the studio behind iconic characters like Batman, Superman and Wonder Woman. The company has an app that lets users buy and read their comics, including classics and new releases, on a mobile device. While it’s optimized for reading comics, is it optimized for the App Store? In this week’s App Store Spotlight, we shine our bat-signal on the DC Comics app and its ASO.
No matter how intuitive you think your app may be, users will still need to know how to use it. The onboarding process is essential for starting users off right, and a big part of that is the app tutorial. As a result, developers need to think about their tutorial not only as part of the app, but a part of their App Store Optimization.
Subscriptions are a key source of income for many apps, as well as for Apple. Customers have spent over $10.6 billion in subscriptions over the course of 2017, and developers want a piece of that profit. As such, Apple has been encouraging the growth of subscription apps. In addition to encouraging developers to add subscription prices, the company is expanding its app bundle offerings to include apps that offer subscriptions. Simultaneously, there is a rising problem of developers using misleading offers of their subscription services to fleece users, and Apple must crack down on that as well.
When an app is uploaded to the Google Play Store, the Google Play Console provides the developer with insights and controls to keep everything running and monitor its success. With all the data and controls the Play Console provides, it’s important to understand what there is and how it can inform App Store Optimization.
Slack is a team collaboration app designed to help companies and employees communicate online. Yet while it helps bring coworkers together, does it have an App Store Optimization strategy that can bring users to its app? This week, we shine a spotlight on Slack to see if its ASO is working hard or slacking off.
It’s safe to say that app developers would love getting their app featured on the App Store. It’s well-known that being featured can help improve an app’s visibility and increase its downloads. Apple features curated content on anything from brand-new games and apps to developer stories that give a behind the scenes look at app development. But, are there any steps app developers should take to help their app get featured? Does being featured all hinge on following ASO best practices, or are there other tips and tricks to developers’ disposal? Tips for Getting Featured Before the app is even released, developers are likely wondering what they can to do get a leg up on their competition. They need to remember that there are thousands of apps being submitted to the App Store every day, making for a hugely competitive landscape. Users are actively searching for new apps, and Apple has recently stated that now 70% of downloads come from search. However, nearly 21% of installs come from users that discover an app through being featured. Being featured helps apps become more visible, but there are tips developers can follow to achieve a coveted spot on Apple’s featured apps list.
Google has announced new features and functions for Google Play, which will be made available for its Early Adopter Program (EAP) soon before rolling out worldwide. These were revealed at the Google Playtime event in Berlin in addition to official announcements on the company’s Twitter.
In-app purchases are important methods of earning money through an app. Whether they’re large purchases for premium content, subscription renewals or microtransactions for in-app currency, every dollar spent in the app helps make it more of a success. To get the most out of your in-app purchases, you should be sure to name each of them – this will appeal to users better and help your App Store Optimization.
Tile is an app that works with a phone’s Bluetooth connection and GPS to help keep track of objects. Users can place a tag on keychains, boxes or other things they don’t want to misplace and find them through the app. While it’s useful for helping users find their things, can users find it on the App Store and Google Play, or does its App Store Optimization leave it lost? For this week’s App Store Spotlight, we take a look at Tile and examine its ASO.
Since the release of iOS 10, the App Store for iMessage has been available to users and developers. That means developers have more opportunities to expand their horizons by creating and submitting an iMessage app. This addition opened a whole new market for developers, but they’ll still need to make sure that they have an App Store Optimization (ASO) strategy in place to ensure that users are finding their iMessage apps and sticker packs.
The competition between the Apple App Store and Google Play Store is always fierce, but Apple has typically maintained a lead in profits. That lead has grown even further, as the App Store has earned