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Pre-Launch App Tips: What You Need to Start Strong

Posted on July 4, 2018

There’s more to launching an app than just finishing the build and deploying it on the app store. The key to success lies in preparation – what should you know and do pre-launch, before your app goes live? For starters, App Store Optimization is essential, but you should start optimizing and marketing your app before it hits the store. Before you launch your app, here are the steps you should take to ensure a successful launch.

How Influencer Marketing Can Impact Visibility for Apps

Posted on June 27, 2018

Say what you will about millennials, but no one can deny that they are making waves in the offices of digital marketers around the globe, forever shifting the landscape of online advertising. As they continue to be the largest generational group on social media, companies are finding new and innovative ways to advertise to them. In light of this, influencer marketing has become increasingly more popular year after year, dating back to the mere conception

Why iPhone X Screenshots Could be Killing Your Conversion

Posted on June 22, 2018

Ever since the App Store has supported iPhone X screenshots, developers have been quick to update their creatives to be up to speed with the latest technology. In fact, the iPhone X was the best-selling smartphone in Q1 2018, so it would only seem natural to want to make adjustments as soon as possible. However, they should proceed with caution and consider the implications of updating screenshots to the device's measurements to avoid unintentional

How to Gain Users’ Trust Back with Reputation Management

Posted on June 20, 2018

If you look across a crowd, you’re sure to see nearly every single person in possession of a mobile device. The number of phones, tablets and other smart devices is gradually increasing due to the simple fact that technology is constantly evolving. As the landscape changes and grows, it will, in turn, lead to new advances that can benefit users, but can also come with the unfortunate downside of possible data and privacy scares. As of 2017, there

Apple Launches SiriKit: How Will Your App be Affected?

Posted on June 16, 2018

Among the announcements from Apple at WWDC 2018 was that Siri, its virtual assistant, would be receiving an upgrade to allow greater interactivity with apps. With SiriKit, iOS and watchOS apps can work with Siri, providing developers new possibilities to increase user retention, discovery and usage.

Utilizing Pop Culture for App Marketing

Posted on June 13, 2018

Apps form an integral part of today’s society and culture and are commonplace tools utilized for anything from finding recipes to navigation. In fact, apps have become so integrated into our lives that they are often seen and referenced in the entertainment we consume every day. While apps must have a strong ASO strategy to be found in the app stores, appearing or being referenced in a show, song or any other form of media can increase its installation

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WWDC 2018 Wrap-Up: What We Saw and What Developers Should Know

Posted on June 9, 2018

Apple’s WWDC 2018 has come to a close after a week full of announcements, events and seminars. The tech company announced several upcoming products and updates to iOS and Mac, which may impact the app ecosystem in the coming future. Let’s break down all the important announcements from WWDC 2018: iOS 12 It was no shock when Apple announced that iOS 12 will be coming to Apple devices later this year. In true Apple fashion, the company made the statement

Apple Adds Creative Sets to Search Ads

Posted on June 6, 2018

TheApple Search Adstool has been a marketing staple for many app developers since it was first released in 2016, and has helped boost conversion rates of average mobile users to 50%. Since its release, Apple has expanded the tool to various countries and released two programs, Search Ads Basic and Search Ads Advanced. Throughout these updates and expansions, one thing has been consistent: where the creative images come from. Search Ads makes marketing

What to Expect at WWDC 2018

Posted on June 1, 2018

Apple’s Worldwide Developers Conference 2018 (WWDC) is steadily approaching and will be held June 4th-8th in San Jose, CA. This massive event will feature hundreds of sessions, labs, speakers and events, along with highly anticipated announcements on the latest products and software. While WWDC 2017 shook up the app world by redesigning the entire App Store, WWDC 2018 surely won’t disappoint, based off rumors of new hardware, software and more. Here’s

Why Small Businesses Need Mobile Apps

Posted on May 30, 2018

A common phrase known around the world is “there’s an app for that.” If there’s an app for nearly every need, why aren’t more companies making mobile apps? Well, big-name businesses like Starbucks, Macy’s, and more have successfully shifted their business platforms to incorporate mobile. Thanks to their efforts, they’ve managed to capitalize on m-commerce, which alone is forecasted to reach $284 billion (roughly 45% of total US e-commerce) by 2020.

Is This the End of Google Play’s Feature Graphic?

Posted on May 25, 2018

Google has been quietly removing the feature graphic from their Google Play Store, as seen by devices running the latest OS and play store versions. While the update began in late April 2018, more users are reporting that the feature graphic has been removed completely. While it’s uncertain if all Android devices are affected, it’s presumed that the change will soon appear. Since the feature graphic is essential for converting users, its loss will

Instant Apps: What Are They & Will They Benefit Developers?

Posted on May 23, 2018

Have you ever wanted to try an app before downloading it? Developers are constantly looking at new strategies and tools that will help them improve conversion and retention, but many suffer from users that download their app and either open it once and uninstall, or never even open it. In order to improve conversion rates, Google released Instant Apps, also known as Google Play Instant. This feature, first introduced at Google I/O 2016, allows users