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Apple on Subscription Apps

Posted on October 26th, 2018

Subscriptions are a key source of income for many apps, as well as for Apple. Customers have spent over $10.6 billion in subscriptions over the course of 2017, and developers want a piece of that profit. As such, Apple has been encouraging the growth of subscription apps. In addition to encouraging developers to add subscription prices, the company is expanding its app bundle offerings to include apps that offer subscriptions. Simultaneously, there is a rising problem of developers using misleading offers of their subscription services to fleece users, and Apple must crack down on that as well.

Google Play Console: How it Works

Posted on October 25th, 2018

When an app is uploaded to the Google Play Store, the Google Play Console provides the developer with insights and controls to keep everything running and monitor its success. With all the data and controls the Play Console provides, it’s important to understand what there is and how it can inform App Store Optimization.

Slack App Store Spotlight

Posted on October 23rd, 2018

Slack is a team collaboration app designed to help companies and employees communicate online. Yet while it helps bring coworkers together, does it have an App Store Optimization strategy that can bring users to its app? This week, we shine a spotlight on Slack to see if its ASO is working hard or slacking off.

How to Get your App Featured on the iOS App Store

Posted on October 20th, 2018

It’s safe to say that app developers would love getting their app featured on the App Store. It’s well-known that being featured can help improve an app’s visibility and increase its downloads. Apple features curated content on anything from brand-new games and apps to developer stories that give a behind the scenes look at app development. But, are there any steps app developers should take to help their app get featured? Does being featured all hinge on following ASO best practices, or are there other tips and tricks to developers’ disposal? Tips for Getting Featured Before the app is even released, developers are likely wondering what they can to do get a leg up on their competition. They need to remember that there are thousands of apps being submitted to the App Store every day, making for a hugely competitive landscape. Users are actively searching for new apps, and Apple has recently stated that now 70% of downloads come from search. However, nearly 21% of installs come from users that discover an app through being featured. Being featured helps apps become more visible, but there are tips developers can follow to achieve a coveted spot on Apple’s featured apps list.

Google Playtime Announcements for Apps

Posted on October 19th, 2018

Google has announced new features and functions for Google Play, which will be made available for its Early Adopter Program (EAP) soon before rolling out worldwide. These were revealed at the Google Playtime event in Berlin in addition to official announcements on the company’s Twitter.

In-App Purchase Promotions: Why Does it Matter?

Posted on October 18th, 2018

In-app purchases are important methods of earning money through an app. Whether they’re large purchases for premium content, subscription renewals or microtransactions for in-app currency, every dollar spent in the app helps make it more of a success. To get the most out of your in-app purchases, you should be sure to name each of them – this will appeal to users better and help your App Store Optimization.

Tile App Store Spotlight

Posted on October 16th, 2018

Tile is an app that works with a phone’s Bluetooth connection and GPS to help keep track of objects. Users can place a tag on keychains, boxes or other things they don’t want to misplace and find them through the app. While it’s useful for helping users find their things, can users find it on the App Store and Google Play, or does its App Store Optimization leave it lost? For this week’s App Store Spotlight, we take a look at Tile and examine its ASO.

How to Submit iMessage App for App Store

Posted on October 13th, 2018

Since the release of iOS 10, the App Store for iMessage has been available to users and developers. That means developers have more opportunities to expand their horizons by creating and submitting an iMessage app. This addition opened a whole new market for developers, but they’ll still need to make sure that they have an App Store Optimization (ASO) strategy in place to ensure that users are finding their iMessage apps and sticker packs.

Apple App Store Generated More Growth than Google Play in Q3

Posted on October 12th, 2018

The competition between the Apple App Store and Google Play Store is always fierce, but Apple has typically maintained a lead in profits. That lead has grown even further, as the App Store has earned

How to Submit tvOS Apps for the App Store

Posted on October 11th, 2018

With the release of tvOS 12, developers with apps built for Apple TV will be preparing their apps and their App Store Optimization strategies for the new operating system. There are several guidelines and suggestions to remember for developing and launching Apple TV apps, as understanding them is key to a successful submission.

Pokémon: Magikarp Jump App Store Spotlight

Posted on October 9th, 2018

While Pokemon GO may be the Pokemon app that took the world by storm, The Pokemon Company has released other apps and mobile games. One such game is Magikarp Jump, a light game where players raise up a weak little fish Pokemon to jump high into the sky. In this week’s App Store Spotlight, we reel in Magikarp Jump and see if its App Store Optimization is super effective or a flop.

How to Manage/Improve App Reviews & Ratings

Posted on October 6th, 2018

Users are the reason that apps find success. When users thoroughly enjoy an app, or experience difficulties such as performance issues, bugs, glitches, etc., they leave app ratings and user reviews to make sure their voices are heard. Both the iOS and Android platforms allow developers to respond to user reviews and ratings, but not all understand the importance behind it. Apps that are plagued by negative reviews and ratings are at risk of losing out on expanding their audience. 80% of consumers don’t trust star ratings below 4-stars. With that, App developers need to manage their reviews and ratings as a part of their ASO strategy.

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