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What to Expect at Google I/O 2018

Posted on May 8th, 2018

With Google I/O taking place from May 8 to May 10, technology enthusiasts and developers alike can expect major updates and new additions to Google products and services. If you can’t make the massive conference, Google will be providing ways to follow events and announcements online through live streaming sites like YouTube, Twitch and Mixer, as well as the Google I/O conference app. As Google Play Store updates are released throughout the year, changes related to App Store Optimization (ASO) at Google I/O tend to be light. However, it’s still an important conference for the future of app development, as well as emerging technologies. Here are a few things you can expect at Google I/O 2018:

Facebook Marketing for Mobile Growth

Posted on April 18th, 2018

Marketing an app exclusively within the Apple App Store or Google Play Store will severely limit its visibility. A good marketing strategy has to draw users in from a wide range of sources, including both paid ad campaigns and social media. As one of the most frequently used websites and phone apps, it’s no surprise that Facebook ads are used by 93 percent of social media advertisers, and 62 percent of marketers consider it to be their most important platform. Utilizing Facebook as a marketing platform can help mobile apps grow significantly.

Another Google Play Store Overhaul

Posted on April 14th, 2018

Google has launched yet another set of updates for its Play Store with changes that could

How to Leverage Social Media Ads to Market Mobile Apps

Posted on April 12th, 2018

Who among us hasn’t clicked on an ad for an app while scrolling through Facebook, Instagram or Twitter? Very few social media users can honestly say they haven’t, which is why more and more Advertisers are turning to it to capture the attention of potential users.

The Power of Users: Can User Feedback Force Developers to Make Changes?

Posted on April 6th, 2018

Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is just as crucial to keep users engaged and happy so they are actively using that product. To stay ahead of this, developers and companies maintain consistent Reputation Management strategies using user feedback to ensure that the needs of their customers are heard and to keep them coming back. But what happens if there’s an update or new product that isn’t well-received? If the users are unhappy and the developers stand their ground, can a company, product or app still find success? Let’s look at the power users have on apps, developers and companies and whether they were able to force change.

Marketing your Mobile Apps

Posted on April 4th, 2018

Marketing mobile apps can seem confusing if you’re not sure where to begin. Traditional methods, such as Google UAC and Apple Search Ads, are a great way to get started, but they’re not the only way. In fact, many developers find they’re not the most effective, either.

GDC 2018 Wrap-Up

Posted on March 30th, 2018

With the 2018 Game Developers Conference (GDC 2018) a fond but recent memory, it’s time to look back on what happened at this year’s event. From the latest in AR and VR to mobile marketing, there was never a dull moment throughout the week of the conference.

Google is Making Waves with Updates to the Play Store

Posted on March 28th, 2018

Google is at it again with new updates to their Google Play Store that seem to have come out of the blue. Within the past few weeks, users have been reporting new updates that help improve the user experience both in the Play Store and while using apps and playing mobile game. These changes will help users navigate the Google Play Store more easily, discover apps, engage better with ads and even allow users to try apps without installing.

How the UI and UX of an App Affect Users

Posted on March 23rd, 2018

In the competitive market of mobile games, it’s important to stand out if you want to see downloads and have active players.

Cheat Codes to Improve Visibility for Mobile Games

Posted on March 21st, 2018

The App Store and Google Play Store are teeming with millions of apps, a great deal of which are mobile games. The gaming industry has come a long way since old-school arcade games and even home or portable consoles. In fact, games have been accessible on-the-go since the original 1976 version of Snake launched on mobile devices in 1998. The mobile gaming industry has boomed, generating $59.2 billion dollars in 2017. Additionally, Google reported $4.5 billion dollars in revenue in Q3 of 2017 alone. This explains why competition has skyrocketed within the industry over the past few years. Game developers want to take advantage of this lucrative industry, but to do so, they need a way to beat their competition. In order to stay competitive in downloads, search results and players, developers need to utilize App Store Optimization (ASO), which will help put their game ahead of the competition.

Genre Showcase: Action Games

Posted on March 19th, 2018

There’s nothing quite like an action game – the intense concentration, the quick decisions that determine victory or defeat, and the feelings of joy when you finally complete a level or conquer a challenging foe. Mobile action games are a very popular genre, meaning that the market is teeming with competitors that are trying to encourage users to download their game instead of yours. Those that stand out from their competition leave the rest to uncover what tactics they took to succeed. There are many App Store Optimization (ASO) factors at play, but one of the keys to standing out is a strong description. Not only does it highlight the game’s core features and encourage users to download, it needs to be formatted to engage the audience on both the App Store and Google Play Store. Developers can achieve this level of engagement by utilizing high-volume keywords that draw in users and make them interested in downloading.

Genre Showcase: Puzzle Games

Posted on March 14th, 2018

When you're bored and looking for a way to kill time while improving your quick-thinking skills, what do you do? Do you pull out a crossword and start testing your vocabulary? Do you grab a deck of cards and enjoy what could be a frustrating game of solitaire? Now that we have handy mobile devices at our disposal, we're quick to forget about these physical objects and go for their digital counterparts. These are often found in the form of mobile puzzle games. Since the puzzle game genre can span across categories such as casual, board games and puzzle itself, we should first give puzzle games a definition for the purpose of this article. These games are oftentimes a test that assesses an individual's problem-solving skills, ingenuity and knowledge to arrive at the correct solution. But since there are so many games that can fall under the puzzle umbrella, how do competitors in the current ecosystem stand apart? This is where creatives come in - they play a key role in helping users easily recognize the app while understanding its core feature and functionality. By looking at how top puzzle games are creating icons, screenshots and even preview videos, we'll surely find some commonalities that can be used by others looking for a shot at the spotlight.

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