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Maintaining Momentum After Being Featured

Posted on February 14th, 2019

Getting featured on the App Store or Google Play Store can be a great benefit for an app. Not only is it a validation of the app’s success and enjoyability, but it also increases its visibility significantly. Users will be able to see the app right from the front page and it comes with the store’s recommendation. After being featured, however, many apps see sharp drop offs in their installation numbers – so how can App Store Optimization help an app maintain momentum after it’s been featured?

Session Replay Technology Leads to App Store Removals

Posted on February 12th, 2019

Session replay technology provides developers with valuable insight on drop-offs, bugs and more in-app activity. However, many apps have not been disclosing that this information is being collected and for what purpose. As a result, apps across the store were given a sudden 24 hour notice to remove their session replay SDK, receive explicit permission from the user to allow recording, or be removed from the store.

Google Play Store Sends Editors’ Choice Notifications

Posted on February 9th, 2019

Being named as an Editors’ Choice is great for an app – it places them in a distinct section on the front page of the Google Play Store to improve discoverability. The same is true for being placed on its quarterly Android Excellence list. Now, Google is even sending notifications to users on their devices to promote editorial content.

Understanding Total Keyword Rankings

Posted on February 8th, 2019

Keywords are essential for getting noticed in the App Store and Google Play Store – not just the keywords with the highest search volumes or a few you’ve picked out, but all of them. In order to reach users, you need to show up in searches. If you want to improve your visibility in search, you need to understand the total scope of your app’s visibility. Understanding the keywords you rank for is one of the cornerstones of App Store Optimization, so let’s take a look at why it’s important.

App Store Algorithms: What’s the Difference?

Posted on February 7th, 2019

Publishing an app on the Apple App requires a different set of strategies and formatting than publishing on the Google Play Store. This is an important guideline of App Store Optimization and the reason why a proper ASO strategy requires designing different descriptions and utilizing different metadata for each store.

Rosetta Stone App Store Spotlight

Posted on February 5th, 2019

Rosetta Stone is an app designed to help teach people new languages. Users around the world have taught themselves to speak Spanish, Japanese, French and more, earning the app many awards and acclaim. While it teaches users new languages, it should follow the teachings of App Store Optimization best practices to maximize its discoverability. So, is Rosetta Stone fluent in ASO? For this week’s App Store Spotlight, we take a look and see.

Why You Should Pre-Optimize Your App

Posted on February 2nd, 2019

When is the best time to optimize your app? While some developers may wait until after an app launches to see where their App Store Optimization needs to improve, it may be a wiser choice to optimize ahead of time. Pre-optimizing an app can help you start off strong from the moment you launch.

App Developers Try to Trick the App Store with Copies

Posted on February 1st, 2019

The App Store and Google Play Store are filled with millions of apps, making the app environment intensely competitive. Some virtual phone app developers have attempted to get a leg up in the App Store by posting several versions of the same app with minimal differences. These apps managed to avoid detection for some time, but they were recently found to be in violation of the App Store Review Guidelines and were subsequently removed. This serves as a valuable lesson in why proper App Store Optimization is more important than loopholes and tricks.

Search Ads: Basic vs Advanced

Posted on February 1st, 2019

When Apple released Search Ads Basic and Advanced, it was evident that they’d be important tools for App Store Optimization. Now that Search Ads has become an essential part of improving an app’s visibility on the App Store, it’s important to understand the difference between Basic and Advanced as well as which app developers should use.

Don’t Watch to Win: Apple Enforces “Unacceptable Behavior” Guidelines

Posted on January 31st, 2019

Apple sets several guidelines for acceptable app practices. Failure to follow them can result in an app being removed from the store, but apps still often try to work around them. Recently, Apple has begun targeting apps that violate certain guidelines. Apps that require users to watch videos, download other apps or tap on ads in exchange for compensation as a primary feature are at risk of removal.

Sailor Moon Drops App Store Spotlight

Posted on January 29th, 2019

Earlier today, the match 3 mobile game Sailor Moon Drops announced its upcoming shutdown. While the developers didn’t give the reason, players are left wondering how this could have been avoided. For this week’s App Store Spotlight, we take a look at Sailor Moon Drops and see if App Store Optimization could have saved it from this fate.

Mobile Marketing Events in 2019: Where Can You Find Gummicube?

Posted on January 26th, 2019

A new year means new events to share advancements and learn about mobile marketing. As a leader in App Store Optimization, Gummicube will be attending several to share insights and meet with mobile marketers and developers. Here are the 2019 mobile marketing events to look forward to and the ones you can find Gummicube at.

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