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iPhone X – Tips on Creating Screenshots

Posted on November 10, 2017

Now that the iPhone X is released to the public, more and more app developers are realizing that they’ll need to create different sized screenshots to accommodate the new display size. While many users are excited about the brand-new retina display, they are also excited about its 5.8-inch display, which is larger than any iPhone Plus display of 5.5-inches. iPhone X screenshots are currently optional, but they will not size down to scale for other

iPhone X Screenshots – Be Prepared for Nov. 3rd

Posted on November 2, 2017

Now that users and developers alike are used to iOS 11, they have a new iOS device to get ready for. The iPhone X is nearly here and Apple has kindly reminded app developers to get their apps and screenshots ready for the device. Since the iPhone X features a different sized screen, developers need to make sure that their app and screenshots will work with the phone. Developers can currently test their apps using the iPhone X simulator in Xcode to

The App Store Surfaces Old Reviews; Are There Fixes?

Posted on October 16, 2017

Despite the anticipation behind iOS 11, many users and developers alike took note that the App Store was prioritizing old reviews first when the beta for iOS 11 was released, but now that it has launched, it seems those old reviews are still present. Previously, users could sort reviews by “Most Recent,” “Most Helpful,” “Most Favorable” or “Most Critical. Without those filter options, users are stuck seeing old reviews on outdated version of an app.

Best Practices for Search Ads Management

Posted on October 10, 2017

Apple Search Ads is growing rapidly, especially since Apple launched their new App Store redesign. Since Apple announced back in April 2017 that they were expanding their Search Ads to the UK, Australia and New Zealand, developers around the world have been reaping the benefits of Apple Search Ads. If any developer has been considering getting into Search Ads but hasn’t taken the plunge, now is the time, but there are some things you should know

New iTunes Update Removes the App Store

Posted on October 3, 2017

Before the world met the newly designed App Store, many noticed that Apple made significant changes to their latest version of iTunes. This change completely removes the App Store from iTunes, returning the app to its original function of a music and entertainment player. For years, users have been able to get their iOS apps directly from iTunes, making the app massive and considered an all-in-one platform. Apple has taken significant steps in streamlining

iOS 11 Checklist: Be Prepared Before Sep. 19th

Posted on September 19, 2017

Apple has finally announced when users can expect iOS 11 to launch, and that golden day is September 19th. For months, developers have been rapidly gathering their resources to make sure their app’s metadata is prepared for the all-new App Store. In order to make sure your app won’t get rejected or lose any of its visibility, look at our checklist for iOS 11 just in case you need to make any last-minute adjustments.

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Gummicube is Attending Mobile World Congress Americas in San Francisco, CA

Posted on September 6, 2017

We are thrilled to announce that we will be exhibiting at MWC Americas in San Francisco from September 12-14, 2017. In addition to exhibiting we will be sponsoring Mobile Growth House’s “Aha Moments in App Marketing” on Thursday, September 14 at 8:30 AM – 12:00 PM. Also, we will be a stop on the MWC Americas Tour of Mobile Advertising & Apps Tour. Gummicube is very excited to have the opportunity to exhibit and attend along with some of the top mobile

Why Dating Apps Need ASO

Posted on August 30, 2017

The introduction of mobile apps has changed the way people interact with one another by altering the path of meeting potential mates, to impacting the way photos and dating profiles are viewed. Mobile has reshaped the way the dating world behaves. There is a societal stigma associated with using dating apps, making some users hesitant to download. Regardless, the dating app market is growing rapidly and attracting younger and older daters alike.

Uninstall Rates – Why do Users Uninstall?

Posted on August 22, 2017

If you are an app developer, you have probably seen your fair share of user reviews. Many can attest that while they enjoy seeing praise for having a great app, the scorn of negative reviews leaves a lasting impression. Clean up those wounds and turn a negative into a positive. Look at all reviews as information and an opportunity to use that information to improve your app and communicate with users. User reviews can serve many purposes for developers

ASO Best Practices: Tips for Screenshots

Posted on August 18, 2017

Since a picture is worth a thousand words, using visual aids to capture users’ attention within the App Stores has become a vital part in the acquisition funnel. As competition in the App Stores continues to grow, developers need to find ways to differentiate themselves from their competition. Utilizing ASO best practices to optimize an app’s metadata (app name, keywords, description, etc.) is the most efficient way to target an app’s audience. While

Avoid These Common ASO Mistakes

Posted on August 12, 2017

Developers that have an app on the App Store or Google Play Store need to use App Store Optimization (ASO) as a tool to market their apps. As developers create their ASO strategy, it’s imperative that ASO best practices are utilized to maximize visibility. Before developers start utilizing ASO, they need to avoid some common ASO mistakes to boost their success.

Google Cracks Down on Glitchy Apps

Posted on August 9, 2017

Quality over quantity is a concept that is increasingly difficult to achieve in the app market, especially on Google Play. Currently, the Play Store has over 2 million available apps, but in an attempt to help users find quality apps and games, Google has made drastic changes to their search algorithm. Google will now hide crashing apps from the Play Store and display higher quality apps more often than lower quality apps. The tech company made its