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Loot Boxes and App Store Optimization

Posted on May 31st, 2019

There is a legal debate over the fate of microtransactions, particularly loot boxes. A proposed bill could impact the sale of randomized in-game items, including loot boxes or summons in “gacha” games. At the same time, Google has added a new Play Store policy wherein developers must disclose the odds of receiving items in loot boxes. Apps and mobile with loot boxes or similar systems should look at the new requirements and think about how to utilize them for their App Store Optimization strategy.

Google Play Updates Developer Policies for Kids Apps

Posted on May 30th, 2019

Google has announced a new set of developer policies designed to create a safer online environment for children and families. This includes keeping personal information secure, monitoring advertisements and selecting a target audience in line with their content. These changes can not only help keep the Play Store safer for kids, it can also assist with proper audience targeting for App Store Optimization.

Apple Announces WWDC 2019: What to Expect for Apps

Posted on May 23rd, 2019

Apple’s biggest event, WWDC, will begin on June 3rd, 2019 and run through the 7th. The annual developers conference, held at the San Jose McEnery Convention Center, is set to include announcements for several new product features that app developers should be aware of. Knowing the upcoming features and updates will help developers prepare their apps and their App Store Optimization in advance so they’ll be ready when the changes go live.

Hulu App Store Spotlight

Posted on May 21st, 2019

Hulu is a video streaming website and app where users can watch original programming, live sports and licensed content. Recently, new buzz picked up around Hulu after Disney acquired the service. Buzz alone is not enough to drive app downloads, though – it also needs App Store Optimization. For this week’s App Store Spotlight, we take a look at Hulu and see how well its ASO works.

Marketing Your AR App With ASO

Posted on May 18th, 2019

Augmented reality is an app trend that’s been growing consistently. It’s expanded from mobile games to apps for shopping, measuring, decorations and more. As AR continues to find new uses, app developers have to think about how to make their augmented reality app stand out and attract users. App Store Optimization best practices can help an AR app showcase its features and attract new users.

Apple Launches iOS 12.3

Posted on May 17th, 2019

The latest iOS update has launched, bringing several new features and enhancements to mobile devices. With the update to iOS 12.3, it’s important to look at what’s new, what’s changing and what app developers can utilize for their apps and App Store Optimization.

Apple Antitrust Lawsuit Proceeds: How This Will Impact Apps

Posted on May 16th, 2019

Apple has been facing legal challenges with how it manages the App Store. In addition to antitrust inquiries from the European Union, it has been battling in the Apple v. Pepper suit. The Supreme Court is letting the lawsuit proceed and rejected Apple’s arguments, and while the case is in its early stages, it could have a major impact on the App Store.

Pokémon Pass App Store Spotlight

Posted on May 14th, 2019

The Pokémon Company is no stranger to the mobile world, between their apps for the Pokémon video game, TV show and card game. The brand itself is also associated with a number of successful apps, such as Pokémon GO and Magikarp Jump, while the release of the “Detective Pikachu” movie gives all Pokémon apps a new marketing opportunity. Is Pokémon Pass another critical hit for the franchise, or is its App Store Optimization not very effective? For this week’s App Store Spotlight, we catch Pokémon Pass and check the stats of its ASO.

Google Play Changes How Ratings are Weighted

Posted on May 11th, 2019

An app’s ratings play a large role in its success, as they help determine its placement within the App Store and Play Store as well as inform users on what others think of it. This makes them important for App Store Optimization for both rankings and conversions. Now, Google is changing how the star ratings on its Play Store work, so that an app’s ratings are weighted towards its most recent version.

Google Play Adds Suggested Replies & Pre-Registration Perks

Posted on May 10th, 2019

The Google Play Store has updated with new features for app developers. These are designed to incentivize users to help improve responsiveness and let user reviews pre-register for upcoming apps. Both are important aspects of App Store Optimization, so the new tools can be used to enhance an app’s ASO on the Google Play Store.

Google I/O 2019: Announcements App Developers Should Know

Posted on May 8th, 2019

Google I/O has wrapped up its keynote and unveiled new technology, devices and services. With several new advancements and devices on the way, developers should be aware of several changes that they can integrate into their App Store Optimization strategies or utilize ASO to capitalize on. Here are the major announcements from the keynote.

Uno App Store Spotlight

Posted on May 7th, 2019

Uno is a popular card game played around the world. Its app allows players to enjoy the game on the go with friends or solo, with a variety of rules options and tournaments. Is the app optimized to be the top draw on the App Store and Play Store, or is it shuffled to the bottom of the search results? For this week’s App Store Spotlight, we take a look at Uno and see.

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