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Apple Releases Two New Search Ads Programs

Posted on December 8, 2017

As the holidays are quickly approaching, Apple is giving developers the gift of Search Ads Basic and Search Ads Advanced, their newly released Search Ads programs. Since Apple announced Search Ads in late 2016, they have been a vital tool for developers expanding their app’s audience and visibility. They have also greatly helped developers understand the need to optimize their app’s metadata using ASO. Thanks to Apple’s two new programs, app developers

Why It’s Important To A/B Test New Graphics

Posted on December 2, 2017

In ASO, search visibility is important, but you need to focus on converting a viewer into a user. Your app can be ranked in the Top 10 for all high-volume keywords, but if you’re converting only a small percentage of users, you’re missing a huge mark. It’s a well-known fact that the best way to convert users is by having engaging creatives (icon, screenshots, preview video). Sometimes, however, the icon, screenshots and preview video don’t engage

Marketing Your App for the Holidays with ASO

Posted on November 29, 2017

As the holidays approach, many developers are launching updates to take advantage of the shift in seasonal search trends. Properly researching, preparing and launching updates tied to these trends can help apps stay competitive with what’s trending, while maintaining the app’s core rankings. End-of-the-year holidays provide a unique opportunity for apps across a wide range of categories. It’s always important to analyze how an app is performing and

5 Reasons Why Your Search Ads Campaign is Failing

Posted on November 25, 2017

It has been just over one year since Apple has rolled out its Search Ads platform, something that piqued the interested of developers interested in quality install channels world-wide. Search Ads is Apple's tool that helps developers bid on certain keywords at varying costs, allowing them to compete against other competitors in their market for their relative “hot keywords.” To this date, developers, agencies and marketers have spent upwards of $580

ASO Tips – How to Localize for the Holidays

Posted on November 23, 2017

The holidays are just around the corner and app developers all around the world are updating their app’s metadata to let users know they are ready for the holidays. One thing developers have to consider when preparing their app’s metadata is how different territories celebrate the holidays. App developers that have their app deployed in multiple territories already know the importance of localization. What they might not know is how users in different

5 Ways to Improve Your App Preview Video for iOS 11

Posted on November 16, 2017

With the release of iOS 11, developers everywhere are double checking their ASO checklists, especially in regard to their app preview videos. Developers mustn't forget that Apple has made recent changes to preview videos that cannot be ignored. These changes, which include the ability to submit up to three preview videos per app and the app preview video auto playing while in search, have an impact on conversion. Developers need to make sure that

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App Store Optimization – Prepare for Black Friday & Cyber Monday

Posted on November 11, 2017

As we near the holiday season, it means that we also get closer and closer to Black Friday and Cyber Monday. These huge events set new revenue records last year and are already trending on the App Store. In 2016, Black Friday boasted $5.27 billion for both online and brick and mortar sales, while Cyber Monday reached $3.45 billion. Consumers are serious when it comes to getting the best deal, especially as the holiday season hits. While retailers

iPhone X – Tips on Creating Screenshots

Posted on November 10, 2017

Now that the iPhone X is released to the public, more and more app developers are realizing that they’ll need to create different sized screenshots to accommodate the new display size. While many users are excited about the brand-new retina display, they are also excited about its 5.8-inch display, which is larger than any iPhone Plus display of 5.5-inches. iPhone X screenshots are currently optional, but they will not size down to scale for other

iPhone X Screenshots – Be Prepared for Nov. 3rd

Posted on November 2, 2017

Now that users and developers alike are used to iOS 11, they have a new iOS device to get ready for. The iPhone X is nearly here and Apple has kindly reminded app developers to get their apps and screenshots ready for the device. Since the iPhone X features a different sized screen, developers need to make sure that their app and screenshots will work with the phone. Developers can currently test their apps using the iPhone X simulator in Xcode to

The App Store Surfaces Old Reviews; Are There Fixes?

Posted on October 16, 2017

Despite the anticipation behind iOS 11, many users and developers alike took note that the App Store was prioritizing old reviews first when the beta for iOS 11 was released, but now that it has launched, it seems those old reviews are still present. Previously, users could sort reviews by “Most Recent,” “Most Helpful,” “Most Favorable” or “Most Critical. Without those filter options, users are stuck seeing old reviews on outdated version of an app.

Best Practices for Search Ads Management

Posted on October 10, 2017

Apple Search Ads is growing rapidly, especially since Apple launched their new App Store redesign. Since Apple announced back in April 2017 that they were expanding their Search Ads to the UK, Australia and New Zealand, developers around the world have been reaping the benefits of Apple Search Ads. If any developer has been considering getting into Search Ads but hasn’t taken the plunge, now is the time, but there are some things you should know

New iTunes Update Removes the App Store

Posted on October 3, 2017

Before the world met the newly designed App Store, many noticed that Apple made significant changes to their latest version of iTunes. This change completely removes the App Store from iTunes, returning the app to its original function of a music and entertainment player. For years, users have been able to get their iOS apps directly from iTunes, making the app massive and considered an all-in-one platform. Apple has taken significant steps in streamlining