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ASO Helps Developers Struggling to Retain Users

Posted on March 25, 2017

As people increase their time on their mobile apps, it begs the question of how well apps are retaining users? Developers continue to struggle retaining users after they have downloaded an app. According to AppsFlyer, the number of users that remain on an app after downloading is roughly 10-12 percent after seven days and drops to a dismal 4-5 percent after thirty days. AppsFlyer has the retention rates broken down into divisions for both iOS and

App Icons Can Now be Tested in iOS 10.3

Posted on March 16, 2017

As companies roll out new software, it opens new opportunities for developers to explore features that will benefit an app’s conversion rate and what it means for the future of mobile apps. When Apple released its public beta of iOS 10.3, the biggest buzz introduced was developers getting the opportunity to respond to reviews. Not only can users interact with developers, it gives the developers the chance to improve conversion rates. However, many

Mobile App Usage Skyrockets

Posted on March 10, 2017

As the mobile app market continues to grow, it comes as no shock that the time users spend on these apps has also grown within the past year. According to the analytics firm Flurry, US users are spending at least five hours a day on their mobile devices, and that time is mostly spent on mobile apps. Five hours a day is a 20 percent increase, which is massive compared to the usage in the fourth quarter of 2015. While year-over-year the time spent

Looking Back on GDC 2017

Posted on March 7, 2017

The Game Developers Conference wrapped up last week in in San Francisco, CA, where masses of developers presented their new strategies for gaming in 2017. GDC is one of the major conferences for the year that game developers in all fields can showcase their new games, bring visibility to indie games and set precedents for the gaming industry. This year, GDC had everything from the latest in VR technology to new game engines that will improve the

Mobile Developers Around the World Take on GDC

Posted on March 3, 2017

The annual Game Developers Conference started in San Francisco, CA this week and developers are getting ready to debut their new games. This conference is no longer just for console game developers, but has included iOS and Android platforms as well. Mobile developers from around the world are trying to steer the focus toward their new games and bringing their popular mobile games to other parts of the world. They are also there to not only improve

Can Pokemon GO's New Update Survive Without ASO?

Posted on February 24, 2017

After the wild year Pokémon GO had in 2016, from its release to eventual fall from grace, it’s back once again trying reclaim its place on the Top Charts of the App Store. The hit game that took players of all generations and the world by storm last June suffered a major drop, most likely because it’s original release and most current updates do not utilize common ASO standards. Despite Pokémon GO’s quick success, the initial fall came as no surprise

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Apple iOS 10.3 Adds Review Replies for Developers

Posted on February 20, 2017

It is the worst feeling when a new app crashes and there is no way to solve the issue. Many iOS users want to converse directly with app developers, but could not do so until now. Apple has been making many improvements recently, including App Store Search Ads that target popular terms that developers can now bid on, similar to Google’s Ad Words platform. The biggest news, however, is the recent announcement of Apple’s newest software update iOS

What to Expect for Mobile From GDC 2017

Posted on February 16, 2017

The annual Game Developers Conference has become the premiere hub of knowledge for experienced and up-and-coming game developers. The expansion of the conference into the mainstream has coincided with the massive growth of mobile gaming on iOS and Android, making GDC the perfect place to top-up on mobile knowledge. Last year’s GDC focused heavily on VR, with the announcement of the PlayStation VR device dominating the show. Even so, many impactful

App Store Search Ads - Top 5 Strategies for the Best Search Ads

Posted on January 30, 2017

Apple’s new Search Ads initiative has opened up a whole new route to the top of search results. Bidding on a Search Ad is easy, but don’t think that just because you paid the highest amount you’ll suddenly see a huge increase in downloads. To fully take advantage of App Store Search Ads, your app needs to be optimized. Here are the top five strategies for creating a successful App Store Search Ad.

UX In Mobile - UX Trends of 2017

Posted on January 24, 2017

User experience design is constantly evolving, and there will no doubt be many advances to the field in 2017. UX in mobile is one of the most crucial elements of user monetization and retention; spurred on by Apple and Android’s elegant designs, users expect a similar level of finesse from their app experiences. Here are a few ways you can expect to see UX move forward in 2017.

Mobile Trends 2017 - What will Hit in Q1?

Posted on January 14, 2017

The New Year is here, and with it comes a whole new batch of trends to stay on top of. With regards to mobile trends 2017 has the potential to be a unique year. Last fall Apple shook up the world of mobile in a major way by shortening their Title field and introducing Search Ads. This quarter, expect app developers to refine their technique when it comes to mastering the new App Store ecosystem. Look out for these trends in Q1 2017: Search Ads Get

January 2017 Search Ads - What Will be Popular?

Posted on January 11, 2017

Search Ads may seem straightforward at first blush – Just target a highly searched term, bid higher than the competitors and watch your app take off. In reality, placing a successful Search Ad is more complex. In order to have the best possible Search Ad, you must meld your advertising strategy with your ASO strategy. You should also take into consideration how your iOS screenshots, title and icon will display in your Search Ad. Even with an optimized