Posted on August 9th, 2017
Quality over quantity is a concept that is increasingly difficult to achieve in the app market, especially on Google Play. Currently, the Play Store has over 2 million available apps, but in an attempt to help users find quality apps and games, Google has made drastic changes to their search algorithm. Google will now hide crashing apps from the Play Store and display higher quality apps more often than lower quality apps. The tech company made its decision after conducting an internal analysis of current app reviews on Google Play, where they noted that half of 1-star reviews mentioned app stability. Hiding apps that crash is Google’s way of trying to meet users’ expectations for performance and quality, and essentially weed out unstable apps and games. Google has expressed that they have already seen a positive impact on user engagement, and that users have already been able to use higher quality apps, which has in-turn lowered uninstall rates. Despite Google hearing positive praises from users, what about the developers? For those that fear their app or game falls into this category, there are ways they can monitor their app’s performance to ensure their app will not be hidden by Google’s new search algorithm.
Posted on August 5th, 2017
Popular comics, TV shows, movies, and celebrities have recently made the shift to mobile by recreating their content into mobile apps. While developers are struggling to get recognized on the App Store and Google Play Store, well-known names such as Gordon Ramsay, Marvel Comics and more, have found an instant groove, reaching a new audience, and increasing daily downloads. Transitioning into the app world with a recognizable and popular brand is great, but to remain relevant, you need an ASO strategy. Games like Pokémon GO have proven that they need an ASO strategy to continue success in the app stores and retaining users. While Pokémon GO proved that it could attract loyal fans without having a great ASO strategy, many of those fans ended up abandoning the game within six months due to monotonous gameplay and no new updates other than one-time bug fixes. With an ASO strategy, Pokémon GO could have gained new users that were unaware of its brand or popularity. Having a built-in fan base is great and automatically guarantees a number of downloads, but understanding ASO and why a strategy is important, can do wonders for continuing an app’s success.
Posted on July 27th, 2017
Mobile apps – a growing market that affects nearly every person in the world. On top of creating an app, developers must market their apps to a specific audience. For an app to advance, keeping their audience in mind throughout every step of the optimization process is crucial. As technology continues to grow and the app market progresses, developers need to continually market their app to their target audience. Recently, as more and more developers crowd the marketplace, some have started adjusting their app’s metadata toward millennials. Smart phone users around the world run into the billions and within the US alone 85 percent of smart phone users are millennials. For the most part, once an app goes live on the App Store or Google Play Store, roughly 25 percent of the world’s population can access the app. Even though 25 percent seems like a small number, it still adds to an app’s overall visibility. Should developers really focus their efforts on targeting just millennials, or should they broaden their scope and target everyone? Generations of Users In today’s society, it is a commonly known fact that millennials have grown up with technology more than previous generations. For most, their daily life consists of staying connected through their mobile device, which strongly includes the use of mobile apps. Even emerging markets such as India have millennials making up the largest population group, meaning there are rapidly growing markets with easy to target audiences. While ASO best practices highly suggest targeting your app to a specific audience, targeting only millennials can limit your app’s visibility in the app stores. By focusing on only one group of individuals, your app can never reach its full potential or become relevant to other generations of users. Instead of focusing on just one generation, it’s important to look at what your app does and understand who the app is intended for. Once you understand who your target audience is, it will be increasingly easier to optimize your metadata.
Posted on July 20th, 2017
With the close of Q2, we’re looking back to the beginning of the year to see how revenue and downloads changed thus far for giants of the mobile industry. The numbers are in, and companies like Google and Apple reported positive net revenue, in addition to overall growth of the App Store and the Google Play Store. Google announced back in May of 2017 that the company saw 82 billion downloads from the Google Play Store in 2016, causing surge of revenue for the tech company and app developers. Apple echoed this number by stating at WWDC 2017, the App Store attracts over 500 million weekly visitors and has achieved 180 billion app downloads. On top of this information, it has been reported that across both stores, there as $15 billion in downloads at the end of Q1 2017. Across iOS and Android, downloads also grew 15 percent year-over-year. As the number of downloads and revenue continues to grow, it begs the question what is in store for the app market? Which Company Had More Growth? Despite Google being labeled as the clear winner of global app downloads, Apple is closing the gap in revenue growth. The App store saw 45 percent increase in consumer spending compared to Google’s 40 percent year-over-year growth. Apple now leads in consumer spending by 100 percent, up from their 90 percent lead in Q1 2016. Regardless of Apple being the leader in consumer spending, the company still has catching up to do on the global scale. Globally, most of the phones that shipped in Q4 2016 were Android. This is not surprising considering that Android software is used across multiple devices and the price of Android phones is relatively lower than that of an iPhone. Along with the large number of Android phones shipped last year, third-party Android app stores are also on the rise, especially in China, one of the leaders in the app market. Some of the marketplaces include Tencent, Baidu, and more. Other than China, Google Play is exceptionally recognized in India, as indicated by several of Google’s presentations at I/O 2017. Google has essentially cornered the market in India, making it a key factor in the tech company’s year-over-year growth of 40 percent. Even though Apple has catching up to do in the global app market, the numbers both companies have reported for Q1 2017 are astounding. This immediate progression only meant that the demand of mobile apps will continue to increase.
Posted on July 14th, 2017
Developers are currently scrambling to make sure their metadata will be completely ready for iOS 11’s launch this coming fall. Apple announced big changes to the App Store such as the revamped navigation bar, which now features three new tabs, Today, Games and Apps. This redesign means that Apple has finally separated games from other apps, essentially creating two App Stores with their own separate top charts and featured content. Making games its own tab concretely separates games from other apps, and allows for all games genres to be better categorized on the App Store. The games tab will have its own top charts, but will also have separate top categories section.
Posted on July 8th, 2017
Apple recently announced a complete redesign of its App Store, shifting their focus toward editorialized content such as interviews, tips and tricks and stories on apps and developers. While the App Store’s redesign won’t debut until the launch of iOS 11, Google has already announced its own plans to expand their editorial content with a new program called Android Excellence. Similar to Apple’s new Today tab, Android Excellence will highlight the highest-quality apps and games on a rotating basis. The apps and games will be handpicked by Google Play’s editors based on their ability to “deliver incredible user experiences on Android,” apps and games that use Google’s
Posted on July 1st, 2017
Coming up with the next great app can be exciting, but when looking at the current mobile app market, entrepreneurs realize that the nearly 3 million apps completely saturate every app category. It’s tough to get noticed in any category, but how do the top apps do it? They start by monitoring the current app market, researching user trends, defining user behaviors, creating a targeted demographic user base and carefully distinguishing which category fits their app best. By monitoring competitors and current app market trends, developers can make crucial changes using ASO best practices before wasting their time and resources launching an app prematurely.
Posted on June 23rd, 2017
At WWDC Apple announced that the App Store will be completely redesigned in the Fall of 2017. It seems that from the changes that are being made, Apple’s goal is to help improve the overall discoverability of content by breaking Games out from apps as well as highlighting more unique editorial handpicked content. This change is a very strong indicator that Apple feels that Games as a category is becoming more dominant and needs its own spotlight. Games account for 81 percent of the App Store’s revenue, meaning the separation of games from apps will help level the playing field.
Posted on June 21st, 2017
On June 5th, Apple announced that the App Store will also feature editorialized content focusing on apps, games and developers handpicked by Apple. This editorialized content will feature all pieces of metadata including multiple App Preview Videos. Preview Videos are a crucial piece of metadata that many developers have been experimenting with for years. With the release of iOS 11, developers will then be able to submit up to three Preview Videos. Having more Preview Videos is a fantastic way to see the app or game in action, next to directly downloading it for yourself. Creatives are important for conversion because it helps showcase what is unique about the app or game that words in the app name or description cannot convey. Preview Videos give users an in-depth look at the UI and gameplay, two critical points in conversion. Developers looking to add additional Preview Videos to their App Store product page need to ensure that the content showcases their app’s core features and functionality while being visually compelling. Preview Video Changes While developers scramble to put together content for two additional Preview Videos, it worthwhile noting the other significant changes such as auto play capability and where additional Preview Videos will be displayed on the product page. That’s right, Apple is allowing developers to set up their Preview Videos for auto play with muted audio. Developers that select auto play for their Preview Videos need to note that the poster frame will not be displayed. If developers set up their Preview Videos without auto play, the poster frame will be present and continue to be considerably useful for conversion. Any additional Preview Videos will also be moved below the description, in turn pushing screenshots significantly down the product page. While these changes are incredibly important for conversion, developers need to keep in mind that only users running iOS 11 and later will be able to see any additional Preview Videos added to their product page.
Posted on June 13th, 2017
In case you missed any details from the WWDC 2017 keynote on June 5th, Gummicube has everything to keep you up-to-date. Apple announced spectacular improvements to their hardware, SDKS and developer tools. The jaw-dropping moment happened during the iOS 11 announcement, where Apple divulged the App Store will be completely redesigned in the fall, making this the biggest update to the App Store since its launch 9 years ago.
Posted on June 7th, 2017
Competition in the Google Play Store is fierce and the opportunity size is huge with more than 2 billion monthly active Android users.
Posted on June 1st, 2017
Mobile app development cannot be ignored as developers are trying to meet high user demands and keep up with current trends, which will later be reflected in their apps. So far in 2017, we have seen developers realizing how important ASO is to help their app become more discoverable in the app stores. Many have said that 2017 could be the benchmark for mobile as more and more developers gravitate toward the same mobile trends. Developers need to stay ahead of their competition as the app stores continue to grow. Here is a list of the top app development trends currently happening in 2017 to help developers stay ahead of the curve.