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Super Mario Run ASO Report Card

Posted on December 17, 2016

Like Pokémon GO before it, Super Mario Run hit the App Store hard when it launched on December 15th and quickly rose to number one on the Top Grossing charts. The game’s whirlwind success is certainly worth celebrating, and shows the enduring strength of Nintendo’s key properties. But in a market dominated by King and Supercell, will Nintendo have the savvy to keep Mario on top? That is the question we aim to answer with Super Mario Run’s first ASO

App Store Services & Subscriptions on the Rise

Posted on December 15, 2016

Subscription-based services are growing on the App Store, and Apple has made no secret of their wish for more developers to start offering them. In an October earnings call, CEO Tim Cook detailed the company’s record-breaking Services growth in the fourth quarter front and center. “We’re thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue

How Search Ads and ASO Go Hand-in-Hand

Posted on December 14, 2016

Apple launched their Search Ads initiative just over two months ago, taking the world of App Store developers by storm. Many developers feared that these new ads, placed prominently at the top of search results, would nullify or somehow contradict the ASO work they had already done. In fact, the opposite is true – ASO and Search Ads go hand-in-hand. To understand how best to incorporate Search Ads into your existing ASO strategy, you must first look

Holiday App Store Optimization - Capitalizing on the Rush

Posted on December 13, 2016

The holidays are almost here, and the influx of new phones, tablets and gift cards that comes along with them will undoubtedly bring a wave of revenue to the App Store and Google Play. Whether or not last year’s record-breaking $1.1 billion in App Store spending can be beat remains to be seen, but regardless app developers would be wise to plan ahead for the holiday season. A well-optimized app needs only a quick update to position itself strongly

Google Play 2017 – What We Can Learn From Google’s Top Trending Games of 2016

Posted on December 10, 2016

On December 2, Google announced their top trending apps for 2016. Included were games like Pokémon GO and Clash Royale, as well as apps like Face Changer 2 and Castbox. The popularity of these titles won’t surprise most who work in the apps industry, but Google’s announcement is still worth looking into for the sake of determining trends that have influenced the Google Play market this year – And may continue to do so throughout 2017. For starters,

Holiday App Update - Position Your App for Success This Winter

Posted on December 8, 2016

The holidays are a prime time for developers to update their creative assets on the App Store and Google Play. As we approach the end of the year and the impending App Store shutdown, be sure to take the time for a quick app update in this busy season – it can ultimately be worth a lot. App icons and screenshots have been an integral element of conversion optimization ever since the App Store first debuted. Having a crisp, appealing and evocative

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App Maker - Google Introduces New App Creation Suite

Posted on December 2, 2016

Yesterday Google revealed App Maker, a relatively low-tech way for developers to compile simple applications for Google Play. With the goal of simplifying the iteration process and opening app development up to a wider swath of creators, App Maker seems poised to do for Google Play what Apple’s investment in Swift has done for the App Store. App Maker boasts “features like built-in templates, a drag-and-drop UI editor, and point-and-click data modeling

Google Gets Tough on Fake ‘Top Charts’ Apps

Posted on November 3, 2016

Google announced this week that they would be cracking down on apps that try to fake their way into the Play Store’s top charts. Through the use of a new detection and filtering method, Google will remove apps that utilize fake or incentivized user ratings and installs to get a boost, and will even remove apps outright from the Play Store. This isn’t anything new for Google – the company made a similar pledge to remove fraudulent top apps a little

iPhone 7 - Everything You Need to Know

Posted on September 8, 2016

Apple officially unveiled the iPhone 7 and 7 Plus at their San Francisco press conference today, confirming many rumors about the device and revealing a host of new features as well. How will the iPhone 7 impact the world of mobile? Let’s take a deeper look. The iPhone 7 will predictably introduce the A10 chip, Apple’s most advanced chip yet. The A10 has a four-core CPU powered by two high-performance cores and two high-efficiency

iOS App Titles - Apple Cracks Down

Posted on September 3, 2016

For the first time since in its eight-year history, the App Store’s title field will be shortened from the previous 255-character limit to a new, concise 50 characters. Apple made the announcement to developers early on September 1st, sending shockwaves through the development community as many apps will be forced to alter their titles.

Search Ads - How Paid Search Will Impact iOS Developers

Posted on August 26, 2016

This Fall Apple is preparing to initiate the biggest shift for App Store search yet in the form of Search Ads, sponsored app placements that will appear at the top of certain searches within the App Store. Apple’s developer page bills Search Ads as “an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours”.

ASO Trends for Fall 2016

Posted on August 17, 2016

Another season, another batch of brand-new App Store trends. This Fall you’ll find everything from presidents to Pikachu ruling the mobile roost. Look for these topics to dominate the mobile conversation in Fall 2016. One of this Fall’s biggest search trends has already kicked off in grand fashion. The Summer Olympic Games began on August 5th with a widely-publicized opening celebration, but the games themselves had been