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5 Tips to a Better Google Play Ranking

Posted on February 19, 2016

Acquiring relevant users organically in app store search is the primary focus of app store optimization. Where your app appears in search results has a large impact on how many potential users find your app in a search. Maximizing the ranking for specific search terms improves where the app ranks in its category as well - leading to even more organic discovery. How then do app publishers and marketers impact better app store rankings?

Google Mobile Analytics

Posted on February 18, 2016

In the early days of mobile apps, marketers used Flurry Analytics in their iOS apps and Google Analytics in their Android apps.Apple released an analytics module in iTunes Connect (where marketers and devs manage their apps) that only worked for iOS apps. Then Facebook started offered event-driven analytics as part of both Parse and the Facebook SDK. The mobile analytics space has been fragmented by platform, and challenged with incorporating app

Choosing App Store Keywords

Posted on February 16, 2016

Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking was that finding the magical combination of low competition, high traffic words would drive heaps of organic traffic to even the worst of mobile apps. While keywords are a big part of ASO, Gummicube considers the initial selection of keywords as much less important than the building of a complete acquisition funnel,

4 Steps for Better App Store Rankings

Posted on February 12, 2016

A modern strategy of content marketing is investing in one great piece of content per week or month rather than posting daily articles targeting keywords. There is so much content being pushed on blogs and social media properties that to be discovered, read, shared, used - the content needs to be the best post for a given topic. For example, Gummicube saw that most app store optimization guides were either lacking, incomplete or inconsistent with

Making Sense of the Recent Apple and FaceBook Results

Posted on February 11, 2016

Allocating budgets and prioritizing projects are primary concerns for marketers and executives. We rely on industry conferences and chatter, what competitors are doing and what is working internally to help guide these decisions. Two of the biggest and most influential companies in technology - one being the biggest company globally, ever - released their quarterly reports providing a look into what is driving their results (good or bad). To follow

Trends in Mobile Marketing

Posted on February 6, 2016

Mobile app usage and the enormous volume of apps continues to impact marketing departments and requires mobile marketing and promotion to evolve. We see the impact and change in ASO, messaging, notifications, shopping. Continue to stay on top of trends - specifically related to mobile app marketing, or get passed by those who are embracing mobile and spearheading the related marketing efforts. The end game for mobile marketing and app marketing

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How to Get Users to Download Your App

Posted on February 5, 2016

Mobile user acquisition is critical for new apps - as new apps need enough data to see how users are using the app and optimize in-app items, loops, gamification elements and notifications. For established apps, acquiring users helps app store rankings which results in more downloads. From games to shopping apps and everything in between - we all want more users for our mobile apps. Here are five simple and cost-effective ways you can increase your

Parse Migration and Alternatives

Posted on February 3, 2016

In a surprise to much of the community, Parse is folding up shop and will now be available only as an open-source Node.js project. A quick bit of history - Parse is a BaaS or Backend as a Service, making it easy for developers to build a database of assets for mobile apps, as well as add services like authentication and push to their mobile apps. Facebook acquired Parse in April of 2013, and it looked like the future was bright. Parse had just released

5 Tips For Creating A Great Mobile App Name

Posted on January 29, 2016

The App Store is the holy grail of mobile app user acquisition. Curated and exceedingly well-stocked, there are over 1.5 million apps and growing in both the Apple and Google Play app stores. Unfortunately, it is also a place where an app can easily be forgotten, especially when it attempts to muscle into a particularly difficult part of the market. If you want to chase your fortunes in the mobile app stores, or connect with more customers on the

Tips for Designing Mobile App Icons

Posted on January 27, 2016

Mobile app usage continues to see unprecedented growth, with top app categories such as messaging, shopping, productivity and gaming contributing to the overall increased usage of mobile apps. The amount of time spent by individuals on digital media is exploding as well. This growth is predominantly being driven by mobile apps. According to comScore's 2015 Mobile App Report, total digital media usage over the past two years has grown by 49%, with

Localize App Keywords for Increased App Downloads

Posted on January 23, 2016

In 2015 China surpassed the US in the number of iPhones sold and in app downloads. Japan generated more revenue on Google Play than the US or the UK. For 2015, which of the below countries had more downloads on Google Play than the UK, Canada and Germany?: * Brazil * Russia * India * Mexico * Turkey * Indonesia * Thailand

8 ASO Tools to Help You Promote Your App

Posted on January 21, 2016

Acquiring users for your mobile app organically starts with being ranked in the app stores for relevant search terms. Rankings are established by the app store listing, as well as by several app performance metrics. For example, an app listing that is optimized for travel deals might have great search term coverage, but the icon and screenshots are bad or confusing leading to low conversions. Of these low conversions, users don’t rate or review the