Apple Now Shares App Attribution Data for Organic Search
Posted on May 6th, 2017
Apple Releases Updated App Analytics with new App Attribution Data; App Developers Can
APP STORE OPTIMIZATION BLOG
Gummicube Blog
Want more ASO Tips?
Contact Us
Search Ads: Localize in International Markets
Posted on May 1st, 2017
As of April 25th,
App Store Optimization Tips: Avoid Rejection
Posted on April 27th, 2017
Toward the end of September 2016, Apple reduced the character limit allowed for app names, which caused a frenzy among developers focused on App Store Optimization. It pressured many developers to restructure their app’s title tags since keywords in title tags that exceeded 50 characters on the App Store would no longer be ranked.
App Preview Videos: How Important Is It For Conversion?
Posted on April 22nd, 2017
While many developers have followed ASO best practices and improved their app’s metadata (title, description and screenshots), not many focus on the app’s preview video. The preview video is in place to improve conversion rates by engaging the audience and showing users the app’s core features. Unfortunately, it’s a forgotten part of the app’s metadata. Developers need to optimize their preview video with ASO to increase their odds of converting users and encourage them to tap “GET.” What’s a Preview Video? Preview videos are one of the first visual representations of your app that users will see when searching in the app stores. On an Android device, the video appears at the very top of the listing, encouraging users to interact with the gameplay and see how to use the app before scrolling down to read the description. For iOS, the preview video can take the place of a screenshot and is always listed first in the sequence. A preview video is supposed to be rich in content and deliver the app’s message well. There are three common types of preview videos developers tend to use, and those are:
ASO for Mobile Games: Mobile Marketing Cheat Sheet
Posted on April 20th, 2017
It seems every time you go to either app store’s home page there are new apps popping up in every category. The Apple App Store alone has over 2.2 million apps, and the Google Play Store has even more. Last year alone, there were 130 billion downloads on the App Store. Competition is intense regardless of what app developers are trying to market for. One industry, however, stands out from the rest. Mobile games are constantly growing and gaming companies want to get their apps noticed by users. From what was seen at this year’s GDC, the mobile gaming industry is booming, and developers need to stand out against the competition. The only way to create more visibility for an app is by utilizing an ASO strategy.
iOS 10.3: Customizable App Icons
Posted on April 14th, 2017
Apple’s newest software update, iOS 10.3, made waves when the company announced that developers could now respond to user reviews. While developers are making time to respond to reviews, others detect another hidden gem of iOS 10.3. Before the software update was released, developers took notice a new function in the SDK that allows for multiple app icons for one app. While iOS 10.3 is only two weeks old, one company has already implemented the new function in two of their apps. MLB at Bat and the NHL app were the first two to update to the under-the-radar option and allow users to change the app’s icon to their favorite team. While it may seem easy to customize an app’s icon, there is more that goes into the update than some realize.
App Localization: Why Your Mobile Marketing Strategy Needs Global ASO
Posted on April 7th, 2017
The mobile app market is growing at an exponential rate, and as it stands, more than half the world now uses smartphones, which equates to roughly 4.92 billion global mobile users. Across the globe, mobile app developers are adopting an ASO strategy to change their app’s metadata to increase discoverability in the new market. While creating an app’s visibility in the market is essential, developers looking to expand their app’s appeal on a global scale need to correctly localize their app to increase conversion.
ASO For Retail Apps: Create Visibility and Convert Users
Posted on March 31st, 2017
The number of mobile users is growing exponentially, and mobile app usage in all categories of the app stores is up from last year, especially shopping. Retail apps have given users the power to buy anything they want straight from their mobile devices, and the ecommerce market is predicted to surpass $2 trillion in the coming years. Users are no longer shopping from their desktops, and are now primarily using a mobile device at every step of a transaction. Companies like eBay and Amazon have basically cornered the ecommerce market, and their mobile apps are ranked in the top free apps on the App Store. These companies have made the effective shift to mobile, and are appealing to users that want to instantly buy anything. In Q4, eBay’s mobile platform delivered record-breaking results and crossed the $10 billion benchmark. On Black Friday in 2016, Amazon surpassed the $1.2 billion mark on their mobile platform for the first time. Mobile retail apps have taken over the way that users shop for their products, and it will not slow down. eBay and Amazon dominate ecommerce, but it is because of their mobile apps that they do so well. These companies have paid attention to what users want, and are evolving with the specific user trends. By being attentive to their customers and updating the app store listing to include specific trends while being relevant to users’ searches, it has lead for better optimization in the app stores. The best companies in the ecommerce market all have one thing in common: they’re optimizing their mobile apps using App Store Optimization (ASO).
ASO Helps Developers Struggling to Retain Users
Posted on March 25th, 2017
As people increase their time on their mobile apps, it begs the question of how well apps are retaining users? Developers continue to struggle retaining users after they have downloaded an app. According to AppsFlyer, the number of users that remain on an app after downloading is roughly 10-12 percent after seven days and drops to a dismal 4-5 percent after thirty days. AppsFlyer has the retention rates broken down into divisions for both iOS and Android that include the click-to-install rates. Retention rates are looked at from every angle, and were examined through organic and non-organic users by comprising data of users who were active on days 1, 7 and 30. While the rates have technically improved year-over-year, developers are still finding it difficult to retain users. More developers need to improve their app’s metadata by practicing App Store Optimization (ASO), which will improve app retention rates.
App Icons Can Now be Tested in iOS 10.3
Posted on March 16th, 2017
As companies roll out new software, it opens new opportunities for developers to explore features that will benefit an app’s conversion rate and what it means for the future of mobile apps. When Apple released its public beta of iOS 10.3, the biggest buzz introduced was developers getting the opportunity to respond to reviews. Not only can users interact with developers, it gives the developers the chance to improve conversion rates. However, many
Mobile App Usage Skyrockets
Posted on March 10th, 2017
As the mobile app market continues to grow, it comes as no shock that the time users spend on these apps has also grown within the past year. According to the analytics firm Flurry, US users are spending at least five hours a day on their mobile devices, and that time is mostly spent on mobile apps. Five hours a day is a 20 percent increase, which is massive compared to the usage in the fourth quarter of 2015. While year-over-year the time spent on mobile apps has increased by 69 percent, leaving mobile browser usage at a dismal 8 percent of users’ time. There must be a reason why users are spending more time on mobile apps, and it’s possible that ASO has something to do with converting more users on annual basis. As the app stores continue to grow, the amount of options in each category grows as well. Flurry broke down the percentage based on the categories of apps users spend their time on. Here are the percentages for some of the app categories and how ASO has aided in the massive increase of time spent on mobile apps.
Looking Back on GDC 2017
Posted on March 7th, 2017
The Game Developers Conference wrapped up last week in in San Francisco, CA, where masses of developers presented their new strategies for gaming in 2017. GDC is one of the major conferences for the year that game developers in all fields can showcase their new games, bring visibility to indie games and set precedents for the gaming industry. This year, GDC had everything from the latest in VR technology to new game engines that will improve the graphics for mobile gaming. Console, PC and mobile users will be happy with what this year’s GDC provided for the future of the game industry in 2017. Here are some of the highlights from last week.