Posted on March 25th, 2017
As people increase their time on their mobile apps, it begs the question of how well apps are retaining users? Developers continue to struggle retaining users after they have downloaded an app. According to AppsFlyer, the number of users that remain on an app after downloading is roughly 10-12 percent after seven days and drops to a dismal 4-5 percent after thirty days. AppsFlyer has the retention rates broken down into divisions for both iOS and Android that include the click-to-install rates. Retention rates are looked at from every angle, and were examined through organic and non-organic users by comprising data of users who were active on days 1, 7 and 30. While the rates have technically improved year-over-year, developers are still finding it difficult to retain users. More developers need to improve their app’s metadata by practicing App Store Optimization (ASO), which will improve app retention rates.
Posted on March 16th, 2017
As companies roll out new software, it opens new opportunities for developers to explore features that will benefit an app’s conversion rate and what it means for the future of mobile apps. When Apple released its public beta of iOS 10.3, the biggest buzz introduced was developers getting the opportunity to respond to reviews. Not only can users interact with developers, it gives the developers the chance to improve conversion rates. However, many
Posted on March 10th, 2017
As the mobile app market continues to grow, it comes as no shock that the time users spend on these apps has also grown within the past year. According to the analytics firm Flurry, US users are spending at least five hours a day on their mobile devices, and that time is mostly spent on mobile apps. Five hours a day is a 20 percent increase, which is massive compared to the usage in the fourth quarter of 2015. While year-over-year the time spent on mobile apps has increased by 69 percent, leaving mobile browser usage at a dismal 8 percent of users’ time. There must be a reason why users are spending more time on mobile apps, and it’s possible that ASO has something to do with converting more users on annual basis. As the app stores continue to grow, the amount of options in each category grows as well. Flurry broke down the percentage based on the categories of apps users spend their time on. Here are the percentages for some of the app categories and how ASO has aided in the massive increase of time spent on mobile apps.
Posted on March 7th, 2017
The Game Developers Conference wrapped up last week in in San Francisco, CA, where masses of developers presented their new strategies for gaming in 2017. GDC is one of the major conferences for the year that game developers in all fields can showcase their new games, bring visibility to indie games and set precedents for the gaming industry. This year, GDC had everything from the latest in VR technology to new game engines that will improve the graphics for mobile gaming. Console, PC and mobile users will be happy with what this year’s GDC provided for the future of the game industry in 2017. Here are some of the highlights from last week.
Posted on March 3rd, 2017
The annual Game Developers Conference started in San Francisco, CA this week and developers are getting ready to debut their new games. This conference is no longer just for console game developers, but has included iOS and Android platforms as well. Mobile developers from around the world are trying to steer the focus toward their new games and bringing their popular mobile games to other parts of the world. They are also there to not only improve visibility of the app, but show what the gaming industry looks like from around the world. GDC invites game developers across the world to bring new games, which means that there will be more mobile games for end users to expect coming to the App Store and Google Play in the coming year. The Chinese and UK game industries are just two of the many developers in mobile games, but they should be watched as they bring games from around the world to the US.
Posted on February 24th, 2017
After the wild year Pokémon GO had in 2016, from its release to eventual fall from grace, it’s back once again trying reclaim its place on the Top Charts of the App Store. The hit game that took players of all generations and the world by storm last June suffered a major drop, most likely because it’s original release and most current updates do not utilize common ASO standards. Despite Pokémon GO’s quick success, the initial fall came as no surprise due to poor marketing strategies, weak keyword rankings and Niantic (publisher) relying solely on the long-standing brand name. The app launched at number one in the Top Free Downloads chart and the Top Grossing chart, but it’s lack of ASO standards lead to the app’s eventual fall in the rankings. While Pokémon GO is currently ranked at number fifteen on the Top Grossing chart in the App Store, it suffers from not utilizing ASO strategies. Apple gives developers 50 characters for titles. Including high volume keywords in the title. The app’s title acts as an additional keyword field, lending itself to build additional phrases with the terms used in the app’s keyword bank. With this additional reach, Pokémon
Posted on February 20th, 2017
It is the worst feeling when a new app crashes and there is no way to solve the issue. Many iOS users want to converse directly with app developers, but could not do so until now. Apple has been making many improvements recently, including App Store Search Ads that target popular terms that developers can now bid on, similar to Google’s Ad Words platform. The biggest news, however, is the recent announcement of Apple’s newest software update iOS 10.3, which finally allows app developers to respond to user reviews. To create more interactive storefronts, developers can now reply to any posted app review, making the response visible for all other users in the App Store to see. Users will get an alert when their review receives a response and can update the review if they choose. Moreover, with the addition of the SKStoreReviewController API, users will be able to review an app without sending them back to the App Store. iOS users can look forward to getting fast responses and feeling more support when there is an issue. Developers replying to reviews will create a better user experience and improve their app’s rating. By delivering great responses that assist users, developers will be able to fix issues faster, improve user engagement and see increases in conversion rates. While iOS users will get the satisfaction of hearing back from developers, Android users have first-hand experience in receiving responses from app developers. Replying to reviews has effectively solved confusion or issues and has led to higher conversion rates. Google Play is the first to create a dialogue that in turn brought more popularity to apps. It has also been incredibly informative to users on what to look forward to next in upcoming app updates. iOS developers need to learn from what Android developers have done to effectively respond to app reviews. Thankfully, Apple strongly encourages developers to take advantage of the new update and start responding to all reviews, regardless of star-rating. There are some tips on how Google Play developers should respond and what kinds of reviews to reply to. Apple, however, has a list as well to help developers get a good handle on how to reply to app reviews.
Posted on February 16th, 2017
The annual Game Developers Conference has become the premiere hub of knowledge for experienced and up-and-coming game developers. The expansion of the conference into the mainstream has coincided with the massive growth of mobile gaming on iOS and Android, making GDC the perfect place to top-up on mobile knowledge. Last year’s GDC focused heavily on VR, with the announcement of the PlayStation VR device dominating the show. Even so, many impactful announcements were made for mobile, including the Indie Corner for Google Play, updates and figures for the Unity engine, and marketing insights from major figures at Spry Fox and EA. GDC 2017
Posted on January 30th, 2017
Apple’s new Search Ads initiative has opened up a whole new route to the top of search results. Bidding on a Search Ad is easy, but don’t think that just because you paid the highest amount you’ll suddenly see a huge increase in downloads. To fully take advantage of App Store Search Ads, your app needs to be optimized. Here are the top five strategies for creating a successful App Store Search Ad.
Posted on January 24th, 2017
User experience design is constantly evolving, and there will no doubt be many advances to the field in 2017. UX in mobile is one of the most crucial elements of user monetization and retention; spurred on by Apple and Android’s elegant designs, users expect a similar level of finesse from their app experiences. Here are a few ways you can expect to see UX move forward in 2017.
Posted on January 14th, 2017
The New Year is here, and with it comes a whole new batch of trends to stay on top of. With regards to mobile trends 2017 has the potential to be a unique year. Last fall Apple shook up the world of mobile in a major way by shortening their Title field and introducing Search Ads. This quarter, expect app developers to refine their technique when it comes to mastering the new App Store ecosystem. Look out for these trends in Q1 2017: Search Ads Get Refined As the year moves on, more and more app developers will begin to discover what performs best for Search Ads. Look for major developers to hit Search Ads even harder in an attempt to expand their search footprint into any relevant keywords. Similarly, as more developers begin to target wider swaths of Search Ads, they will also refine how to best convert users from Search Ads. As the New Year begins, make it a priority to learn the best practices for landing and converting from Search Ads.
Posted on January 11th, 2017
Search Ads may seem straightforward at first blush – Just target a highly searched term, bid higher than the competitors and watch your app take off. In reality, placing a successful Search Ad is more complex. In order to have the best possible Search Ad, you must meld your advertising strategy with your ASO strategy. You should also take into consideration how your iOS screenshots, title and icon will display in your Search Ad. Even with an optimized listing, your Search Ad means nothing if it doesn’t place your app in front of numerous new users. For this reason, your Search Ad strategy must constantly evolve, just as your keyword and creative strategies likely have in the past. Make an active attempt to stay on top of all relevant, popular search terms that you can, and jettison old ads that are no longer converting for your app. Below, we will take a look at several trends that will impact popular Search Ads over the first month of 2017.
