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App Store Screenshots - Which Orientation Should My App's Screenshots Be?

App Store Screenshots - Which Orientation Should My App's Screenshots Be?

Posted on May 5th, 2016

App Store screenshots are phenomenally important for your app’s organic growth. Given that over 60% of downloads are from users searching in the App Store, your screenshots are very much at the forefront of the conversion funnel. Aside from user ratings, once store browsers reach your app in the search results page, allure your screenshots’ design will decide whether they click through and download it or not. If your app supports both Landscape and Portrait mode, then choosing the right orientation for your store screenshots will matter as well.

Mobile Recap Of Facebook’s Developer Conference F8

Mobile Recap Of Facebook’s Developer Conference F8

Posted on April 19th, 2016

Facebook's annual F8 developer conference has grown tremendously in just a few years to become one of the most highly anticipated tech events of the year. This impressive growth is due to two main reasons:

What is CPI? Mobile Terms Defined

What is CPI? Mobile Terms Defined

Posted on April 15th, 2016

The launch of the iPhone and the App Store in 2007 heralded a new era in mobile technology. More specifically, it led to the explosive growth of smartphones and related technologies such as app development. The expansion of the smartphone space led to the creation of new terminologies and vocabulary specific to the industry. Here are some of most common terms and acronyms in the mobile app space and mobile marketing:

Mobile App Naming Examples

Mobile App Naming Examples

Posted on April 13th, 2016

Shakespeare once inquired: “What's in a name? A rose by any other name would smell as sweet”. When it comes to mobile apps, however, names matter a great deal. There are many factors that impact app store rankings and user installs - from how the app is indexed to which searches Apple and Google deam an app a relevant result, and then conversion of search result views into installs and users. An app's name impacts all of these factors and often serves as the anchor for the rest of an optimized app store listing. Looking at the top apps in the store, not only overall but by category or niche and a few trends for naming appear:

GDC 2016 Highlights for Mobile Apps

GDC 2016 Highlights for Mobile Apps

Posted on March 26th, 2016

There is a lot for mobile marketers and gamers to be excited about as 2016 unfolds! With a whopping 41% of apps downloaded in 2015 being game apps, mobile marketers wishing to capitalize on the latest trends within the app economy would do well to pay attention to current mobile gaming trends and habits. Many of these trends were highlighted and discussed at the annual Game Developers Conference (GDC), held in San Francisco. The conference was attended by approximately 30,000 persons (including gamers, marketers and hangers on) and was streamed online. We feature some of the major highlights of GDC 2016 below. GDC 2016 highlights mobile marketers should make note of Some of the significant emerging ad and mobile technology trends to watch in 2016, as announced at the GDC 2016, include: 1. Virtual Reality (VR) taking center stage Unsurprisingly, VR was hands down the hottest topic at GDC 2016. VR for mass market consumption has been a development issue on the mobile gaming table seemingly forever. Well, the wait is finally over, as October 2016 is expected to be the time of unveiling. As far as the practical application of the feature is concerned, the following can be expected:

Lessons Learned From Successful Mobile Marketing Campaigns

Lessons Learned From Successful Mobile Marketing Campaigns

Posted on March 25th, 2016

Pause to look around and you'll see the same thing practically everywhere you go -- people staring into their phones. For companies trying to promote products or services, these people are all potential customers. If developed correctly, a strong

What to Track in Google Mobile App Analytics

What to Track in Google Mobile App Analytics

Posted on March 17th, 2016

The Google Mobile App Analytics tool enables app developers and marketers to track a wide range of metrics as well as gather and use data on other analytics platforms. However, first time users of Google's feature-rich analytics solution may face difficulties selecting the metrics to track from the many options available. As such, marketers and developers should focus on the following metrics:

5 Steps For App Launch Success

5 Steps For App Launch Success

Posted on March 16th, 2016

You've spent months, perhaps even years, developing an app that you know is the best thing since sliced bread. Your team has poured heart and soul into this project and cannot wait until launch day. However, without an effective pre-launch strategy for your app, it will more than likely flop. To be sure your app launch goes swimmingly, follow these top 5 steps for app launch success and mobile app promotion.

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