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Mobile Marketing Best Practices

Posted on September 29, 2015

Just when marketers caught up with websites, social media disrupted the digital marketing landscape. While providing new ways to reach customers, navigating how businesses should use Facebook, Twitter and LinkedIn (not to mention Instagram and Pinterest and many more) continues to be a challenge. Now mobile has arrived to the scene, faster and bigger than any technology before it. The only reason they are called “mobile devices” or “smart phones”

Submitting an App to Google Play

Posted on September 23, 2015

Congrats - you have a mobile app ready for submitting to Google Play! If you don't have a Google Play Publisher account, which provides access to the developer console, you are going to want to sign up for that here. As of this writing, there is a one-time registration fee of $25. For sake of comparison, consider Apple charges $99 annually for their iOS developer program. If your app is a paid app, or offers in-app

How Much Does it Cost to Develop an App

Posted on September 22, 2015

The best pace to start with estimating the costs of developing a mobile app is in understanding there is a big range. Functionality, design, service level and development language all impact the final costs of developing a mobile app, and that’s before marketing costs are included. With cars or houses, function and design is often easier to conceptualize for the non-developer. We expect the engine, the suspension, the design, the interior and the

Mobile App Development & App Store Optimization: What is App Success in 2015?

Posted on September 10, 2015

The world of apps has boomed since it began to form in 2008. App stores like Google Play or Apple’s own App Store have become saturated with apps, making competition fierce and standing out an even harder task. As a company, we get asked questions ranging from the beginning of the app development cycle, all the way through an app’s marketing life. With all the right tools, you can get your app from concept to download.

Cross Platform App Development

Posted on September 9, 2015

As the dust settles from the wild adoption of mobile devices over the last few years, there appears to be some clear winners and losers. The businesses of Blackberry and Nokia were negatively affected, and attempts to enter the device market by Amazon and Windows are largely failures. But instead of having one clear winner (as is often the case in technology), we have two. Both Apple and their iOS mobile operating system, and Google's Android appear

How to Create an App and Make Money

Posted on September 2, 2015

To create an app that makes money, mobile app publishers and developers need a validated idea, and a plan for acquiring and monetizing users. We have covered user acquisition in various posts, from optimizing an app store listing to paid Facebook campaigns. Here, we will explore common monetization methods for mobile apps and trends likely to impact how apps make money.

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App Store Ranking Algorithm and Impact of App Name Length

Posted on August 26, 2015

After some limited volatility in the App Store in mid-July, there were lots of theories as to not only what happened, but if there were some longer-term implications to Apple’s App Store ranking algorithm. The primary claims was that Apple was penalizing apps with long app titles. Long app titles presumably meant spammy or keyword stuffed app titles – a bad hack for App Store rankings. Quick note – Apple refers to app titles as “app names” but the

Relevant Search Term Coverage

Posted on August 21, 2015

Is it better to try and rank for 1 or 2 targeted keywords, or to rank for 100's? You might say it depends on the keywords. If you could rank in the top ten for "Free Music" - surely that's better than ranking in the top ten for 100 less frequently searched terms - right? Because app store traffic data is not shared by Apple or Google, it is hard to know how big the "long tail" of app store search is.

I have an app idea but no programming skills

Posted on August 19, 2015

Help! I have an app idea but no programming skills! If you read our post on mobile app ideas, you have taken the initial steps to validate and determine the feasibility your app idea. You could continue to validate the idea (and reduce uncertainty and risk) by trying to measure interest in your proposed solution. One fairly simple method is to create ads and measure click thru rates and signups for your hypothetical app. This type of validation may

Why We Don't Forecast App Store Rank or Install Volume

Posted on August 18, 2015

A common request from our mobile marketing, agency and app publishing clients is for a forecasted app store rank and/or expected install volume increase (or decrease) metric. This desire for data is understandable and frequent enough that I felt a short post here could add some insight into how we view providing these types of metrics. We have opted against forecasting the increase of rank or install volume inside our software. There were several

Google Play Short Description

Posted on July 29, 2015

Update: See how Google Play Short Description best practices have changed since this article was written. Using the pyramid analogy from our post on naming an app, the short description has limited space and as such, carries more weight in the indexing of an app on Google Play when compared to the bigger "full description" field. Those familiar with SEO might equate the short description to a combination of the indexation benefits of using headers