APP STORE OPTIMIZATION BLOG
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Dropbox App Store Spotlight
Posted on April 23rd, 2019
Dropbox is an app and website allowing users to upload, store and share files. It’s a useful tool for workplace collaboration, syncing files across devices and editing files remotely. Does the website’s popularity translate into a successful app, or could it be improved with proper App Store Optimization? For this week’s App Store Spotlight, we drop in on Dropbox and see how well it’s performing in the stores.
App Store Guidelines: Little Things That Can Get You Rejected
Posted on April 20th, 2019
Apple’s guidelines are strict rules for apps sold on the App Store, covering all aspects of the listing. It’s important to follow every guideline, even the easily overlooked ones; this is important for App Store Optimization as well as being accepted or rejected from the store. Overlooking little details can result in apps being rejected or removed from the App Store, so it’s important to remember these key guidelines when designing and updating your app.
EU Passes Online Platform Rules: How ASO Will Be Affected
Posted on April 19th, 2019
The European Union passed a new set of regulations, targeting digital platforms. These new rules will have a significant impact on the digital market, including the App Store and Google Play Store. When the regulations are implemented, it will provide app developers with more leverage and insight into the workings of the stores, including ranking information that is essential for App Store Optimization.
Google Play Store Updates Design, Permissions and Evaluations
Posted on April 18th, 2019
Google frequently updates its Play Store with both user-facing and developer-facing changes. The latest round of updates is a Material Theme redesign, which can impact how apps appear on the Play Store, but Google has also announced updates to Android APIs and Play policies that developers should be aware of. These changes can have an impact on their App Store Optimization and Play Store listings.
HBO NOW App Store Spotlight
Posted on April 16th, 2019
With the premiere of season 8 of “Game of Thrones,” 17.4 million viewers tuned in to watch the show. Many of those viewers watched online via HBO’s apps, HBO GO and HBO NOW. While HBO has many popular shows it can utilize to increase its App Store and Google Play Store rankings, is its app optimized to make the most of them? In this week’s App Store Spotlight, we take a look at HBO NOW and see how it fares in the App Store equivalent of the battle for the throne.
Ensure Your App Appears in the Right Searches
Posted on April 13th, 2019
When users search the App Store and Google Play Store, they have certain expectations that come with each keyword. Just like they wouldn’t want to see a makeup app while searching for a baseball app, they don’t want to see gory content when searching for children’s games. App Store Optimization is intended to help developers ensure their apps appear before the right users in their searches, so you don’t get overlooked, or worse, flagged.
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App Store and Play Store Face Antitrust Inquiries
Posted on April 12th, 2019
While the Apple App Store and Google Play Store host apps from developers all over the world, the companies behind the stores may be giving their own apps extra attention. The stores are under investigation for allegedly favoring their own apps in their stores. Whether or not that is the case, app developers can utilize App Store Optimization to help even the playing field.
Localizing Your App Store Description
Posted on April 11th, 2019
The app market is global, reaching users on every nation and in every language. Many developers have apps available in several countries, which requires localizing their App Store and Play Store listings for the languages they’re available in. As localization is an important part of App Store Optimization, it’s important to understand how to maintain ASO during the translation process.
ParkMobile App Store Spotlight
Posted on April 9th, 2019
ParkMobile is an app designed to help users find, save and pay for parking spots. It can help users ensure they’ll have a good spot to park, but is its App Store Optimization strong enough to ensure it a good spot in the App Store and Play Store search results? For this week’s App Store Spotlight, we take a look at ParkMobile and see if its ASO is driving it to the top.
Google Launches 2nd Android Q Beta: What App Developers Should Know
Posted on April 5th, 2019
Google has been steadily working on Android Q, with the release of a new beta. Developers can utilize this to begin preparing their apps for the upcoming release, as well as determine how to utilize the new capabilities in their apps and plan their App Store Optimization strategy.
App Store Subscription Guidelines and Apple’s New Subscription Services
Posted on April 4th, 2019
The release of Apple’s News+ subscription service, along with other upcoming services, has left many developers nervous about how they are going to compete. While App Store Optimization can help developers remain competitive even with Apple as a rival, the company appears to be taking a “do as I say, not as I do” stance for its own subscription guidelines.
Akinator App Store Spotlight
Posted on April 2nd, 2019
Akinator is an app that claims it can read users’ minds and guess the character or celebrity they’re thinking of. It uses a series of questions to identify a person or character from its expansive database and challenges users to try stumping it. While Akinator claims to be a web genie, App Store Optimization requires a different kind of magic. For this week’s App Store Spotlight, we look at Akinator and see if it has the power to climb up the App Store rankings.