Posted on January 13, 2016
With both Apple and Google taking a full 30% cut of any in-app purchases, subscription-based services have been slow to adopt or lead with a mobile app offering. Through 2014, the top grossing apps were overwhelmingly freemium apps - many of them games. Apple and Google are still taking their 30% cut, but as of this writing 5 of the top 15 grossing apps on the Apple App Store are apps that monetize primarily or only through subscriptions.
Posted on January 12, 2016
Mobile ecommerce can impact a mobile app's user lifetime values (LTVs) and the value and cost of mobile ad space. Whether you have a reason to implement mobile shopping in your apps or not, mobile ecommerce impacts your mobile app portfolio. With 2015 closed out, and the holiday season shopping data complete - we can get a good idea of how big of an impact ecommerce has had on retail, and what the impact of mobile was on ecommerce and in-store shopping.
Posted on January 8, 2016
In Tim Cook’s introduction of the new iPad Pro during Apple’s fall event, and in subsequent interviews - the message was clear - the iPad Pro is to be a business laptop replacement. Apple makes the majority of their revenue from selling hardware. Public partnerships with IBM, Cisco and other enterprise app publishers support the narrative - Apple is aiming to sell more hardware in the enterprise and they are driving demand for their hardware via
Posted on January 7, 2016
With so much effort invested in increasing the visibility of an app in app store search, attention to converting app store views to installs and users can take a back seat. Just a reminder - this is how search results look when searching Apple’s App Store: Notice the 1st two screenshots make up the majority of the app listing in search results? Screenshots have a huge impact on converting app store viewers into installs and users. We've covered best
Posted on December 31, 2015
It has been an amazing year in Mobile, Apps and Mobile Marketing for our clients and all of us here at Gummicube. Let’s take a look at some of the most impactful, enlightening and actionable posts from 2015.
Riffing off of his boss’ “Software is eating the world” pronouncement a decade ago, Ben Evans of Andreessen Horowitz (a16z) makes his argument that it is now mobile that is the center of the digital universe with his
Posted on December 30, 2015
With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep linking has moved mainstream. Both iOS 9 and Android 6.0 include a private app index that can access specific in-app content and recall user-generated in-app content and actions. Spotlight search on Apple and Google Now on Android also now index in-app content in search results, funneling users directly to the
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Posted on December 29, 2015
We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users is how long a user keeps using your app - mobile app retention.
Many of the metrics used to track app retention are associated or impacted by changes to engagement - meaning, a measurable improvement in user engagement
Posted on December 23, 2015
As we leave for our holiday vacations, let’s take a look at how mobile and mobile apps have not only nudged their way into retail, but how mobile shopping is now leading much of the shopping experience. We are not talking about mobile or apps taking over only ecommerce (which they are), but the huge impact mobile is having in “brick and mortar” - meaning the impact of mobile on all retail sales. Until recently, there was a clear divide between ecommerce
Posted on December 19, 2015
With more than 1.5 million apps on each of the Apple and Google app stores, building a plan for visibility for your app is essential to a return on your investment. Since the majority of mobile app downloads come from app store search, a mobile app marketing plan should start with optimizing for organic discovery in the app stores. App marketing strategies that include app listing metadata, optimized creatives, ratings and review acquisition and
Posted on December 17, 2015
Apple’s latest mobile operating system, iOS 9 introduces exciting new features not only for iPhone and iPad users, but for developers and marketers as well.
Siri and Spotlight now index and include mobile apps in search results. Apps are indexed not only by the metadata in the app store listing, but also metadata used for specific in-app content.
Posted on December 15, 2015
The holidays are upon us, with "Black Friday" and "Cyber Monday" pointing to a very mobile holiday season.
Data from IBM and Adobe showed web traffic, sales and even in-store purchases significantly impacted by mobile and mobile apps.
The end of the year and January are always very big for app publishers as new smartphones are received as presents, and down time with family is time spent on "the second screen". So how to make sure your app is well
Posted on December 1, 2015
Like many things in mobile and digital marketing, the mobile app market moves fast. While the very top of the app stores are consistently dominated by mobile-first games and apps - and those with large web user bases migrating to mobile - the top 100 overall and top charts in each category are dynamic. Regularly reviewing the mobile app stores - specifically Apple’s App Store and Google Play - can provide insights and ideas for improved user interfaces