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Attribution and monitoring where your downloads come from are key to an app’s success. They help shape an app’s marketing tactics and campaigns to target the channels that provide the best results while avoiding those that don’t. Yet there are some pitfalls to watch out for and nuances to consider when looking at an app’s attribution, so it’s important to understand what each metric can really tell you.
With Black Friday and Cyber Monday 2018 behind us, it’s important to look at how the holiday sales impacted app store profits across the US. 2018 sales reached a new record for the Apple App Store and Google Play Store, with combined spending of over $75 million.
Near the end of the year, Apple shuts down App Store Connect
Tasty is an app that offers thousands of recipes, videos and cooking instructions for all sorts of tastes and diets. It’s a very popular app, but is its App Store Optimization sweet enough to get served out by the App Store and Play Store’s algorithms? For this week’s App Store Spotlight, we bite into Tasty and see if its ASO is fully-cooked.
Google has been testing out new updates for the Play Store, occasionally rolling out changes for users or rolling them back to make further adjustments. One important change is the update to the “Ratings and Reviews” section. It’s important to understand what this change is and how it will impact the effect reviews have on App Store Optimization.
A successful Search Ads campaign utilizes keywords to connect active searchers with apps. Taking the time to optimize keywords is an essential part of launching any effective paid campaign and an integral part of App Store Optimization for both ranking within the App Store. But developers can’t just choose what keywords they want to target on a whim – they need to take the time to determine what terms and phrases they’re targeting. Here’s what you should know when determining keywords for your Search Ads campaign.
Hearthstone is a popular online card game from Blizzard Entertainment, based off the “Warcraft” series. It’s a game that’s easy to learn but challenging to master and has countless players around the world. Is its App Store Optimization as strong as a champion’s deck, or is it a low-tier casual build? For this week’s App Store Spotlight, we take a look at Hearthstone and see.
Black Friday is well underway, and consumers are busy buying both in-store and online. Shopping apps have been preparing all month for this day, as well as the upcoming Cyber Monday, knowing that ranking high in the App Store and Google Play Store search results for that keyword can be very beneficial. App Store Optimization is the key to earning those high search rankings, so with that in mind, we’ll take a look at how shopping apps have updated their ASO for Black Friday.
The social media world was shaken when the popular social network Tumblr was removed from the Apple App Store. While the app does have built-in filters designed to block people from posting illegal images and content, they failed to stop certain harmful images from being posted. As a result, the app contained content that violated Apple’s terms and conditions and was subsequently removed. Now developers are wondering: how can they be sure their apps won’t make the same mistake?
This month marks Mickey Mouse's 90th anniversary, so the Disney apps are celebrating. As such, it’s the perfect time to take a look at the App Store Optimization for one of their apps. For this week’s App Store Spotlight, we visit the “Disney Magic Kingdoms” app and see if its ASO has enough magic to fly.
Where do your app’s downloads come from? While it is known that the vast majority of downloads come from searches, that can be broken down into even more specifics and categories. Are you showing up in searches? What about the charts and featured placement? Attribution is essential to forming an App Store Optimization strategy, as it helps inform and shape your ASO decisions.
Google recently announced updates and enhancements to the Android App Bundles, designed to make apps easier to deliver and take up less space. In addition to the update, there are several beta features currently being tested, which are intended to make it easier to deliver features or integrate instant apps.