Posted on January 27, 2016
Mobile app usage continues to see unprecedented growth, with top app categories such as messaging, shopping, productivity and gaming contributing to the overall increased usage of mobile apps. The amount of time spent by individuals on digital media is exploding as well. This growth is predominantly being driven by mobile apps. According to comScore's 2015 Mobile App Report, total digital media usage over the past two years has grown by 49%, with
Posted on January 23, 2016
In 2015 China surpassed the US in the number of iPhones sold and in app downloads. Japan generated more revenue on Google Play than the US or the UK. For 2015, which of the below countries had more downloads on Google Play than the UK, Canada and Germany?:
Posted on January 21, 2016
Acquiring users for your mobile app organically starts with being ranked in the app stores for relevant search terms. Rankings are established by the app store listing, as well as by several app performance metrics. For example, an app listing that is optimized for travel deals might have great search term coverage, but the icon and screenshots are bad or confusing leading to low conversions. Of these low conversions, users don’t rate or review the
Posted on January 20, 2016
As users have flocked to mobile and mobile apps, the number of apps have exploded. Sure - there are tons of silly apps, “reskinned” apps and other apps with very questionable value, but there are also several mobile-first companies, and brands are just now entering with conviction.
App store search still leads in app discovery, so any app
Posted on January 19, 2016
The more specific advertisers can get in targeting their advertisements to audiences, the better they can deliver, test and optimize the ads and their target audience. No one provides better targeting options at scale than Facebook. With Facebook, advertisers can reach specific audiences based on where the live, their age, gender, what they read and share, what they like and about 1,000 other data points in a medium where they spend more time than
Posted on January 13, 2016
With both Apple and Google taking a full 30% cut of any in-app purchases, subscription-based services have been slow to adopt or lead with a mobile app offering. Through 2014, the top grossing apps were overwhelmingly freemium apps - many of them games. Apple and Google are still taking their 30% cut, but as of this writing 5 of the top 15 grossing apps on the Apple App Store are apps that monetize primarily or only through subscriptions.
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Posted on January 12, 2016
Mobile ecommerce can impact a mobile app's user lifetime values (LTVs) and the value and cost of mobile ad space. Whether you have a reason to implement mobile shopping in your apps or not, mobile ecommerce impacts your mobile app portfolio. With 2015 closed out, and the holiday season shopping data complete - we can get a good idea of how big of an impact ecommerce has had on retail, and what the impact of mobile was on ecommerce and in-store shopping.
Posted on January 8, 2016
In Tim Cook’s introduction of the new iPad Pro during Apple’s fall event, and in subsequent interviews - the message was clear - the iPad Pro is to be a business laptop replacement. Apple makes the majority of their revenue from selling hardware. Public partnerships with IBM, Cisco and other enterprise app publishers support the narrative - Apple is aiming to sell more hardware in the enterprise and they are driving demand for their hardware via
Posted on January 7, 2016
With so much effort invested in increasing the visibility of an app in app store search, attention to converting app store views to installs and users can take a back seat. Just a reminder - this is how search results look when searching Apple’s App Store: Notice the 1st two screenshots make up the majority of the app listing in search results? Screenshots have a huge impact on converting app store viewers into installs and users. We've covered best
Posted on December 31, 2015
It has been an amazing year in Mobile, Apps and Mobile Marketing for our clients and all of us here at Gummicube. Let’s take a look at some of the most impactful, enlightening and actionable posts from 2015.
Riffing off of his boss’ “Software is eating the world” pronouncement a decade ago, Ben Evans of Andreessen Horowitz (a16z) makes his argument that it is now mobile that is the center of the digital universe with his
Posted on December 30, 2015
With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep linking has moved mainstream. Both iOS 9 and Android 6.0 include a private app index that can access specific in-app content and recall user-generated in-app content and actions. Spotlight search on Apple and Google Now on Android also now index in-app content in search results, funneling users directly to the
Posted on December 29, 2015
We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users is how long a user keeps using your app - mobile app retention.
Many of the metrics used to track app retention are associated or impacted by changes to engagement - meaning, a measurable improvement in user engagement