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Can Pokemon GO's New Update Survive Without ASO?

Posted on February 24, 2017

After the wild year Pokémon GO had in 2016, from its release to eventual fall from grace, it’s back once again trying reclaim its place on the Top Charts of the App Store. The hit game that took players of all generations and the world by storm last June suffered a major drop, most likely because it’s original release and most current updates do not utilize common ASO standards. Despite Pokémon GO’s quick success, the initial fall came as no surprise

Apple iOS 10.3 Adds Review Replies for Developers

Posted on February 20, 2017

It is the worst feeling when a new app crashes and there is no way to solve the issue. Many iOS users want to converse directly with app developers, but could not do so until now. Apple has been making many improvements recently, including App Store Search Ads that target popular terms that developers can now bid on, similar to Google’s Ad Words platform. The biggest news, however, is the recent announcement of Apple’s newest software update iOS

What to Expect for Mobile From GDC 2017

Posted on February 16, 2017

The annual Game Developers Conference has become the premiere hub of knowledge for experienced and up-and-coming game developers. The expansion of the conference into the mainstream has coincided with the massive growth of mobile gaming on iOS and Android, making GDC the perfect place to top-up on mobile knowledge. Last year’s GDC focused heavily on VR, with the announcement of the PlayStation VR device dominating the show. Even so, many impactful

App Store Search Ads - Top 5 Strategies for the Best Search Ads

Posted on January 30, 2017

Apple’s new Search Ads initiative has opened up a whole new route to the top of search results. Bidding on a Search Ad is easy, but don’t think that just because you paid the highest amount you’ll suddenly see a huge increase in downloads. To fully take advantage of App Store Search Ads, your app needs to be optimized. Here are the top five strategies for creating a successful App Store Search Ad.

UX In Mobile - UX Trends of 2017

Posted on January 24, 2017

User experience design is constantly evolving, and there will no doubt be many advances to the field in 2017. UX in mobile is one of the most crucial elements of user monetization and retention; spurred on by Apple and Android’s elegant designs, users expect a similar level of finesse from their app experiences. Here are a few ways you can expect to see UX move forward in 2017.

Mobile Trends 2017 - What will Hit in Q1?

Posted on January 14, 2017

The New Year is here, and with it comes a whole new batch of trends to stay on top of. With regards to mobile trends 2017 has the potential to be a unique year. Last fall Apple shook up the world of mobile in a major way by shortening their Title field and introducing Search Ads. This quarter, expect app developers to refine their technique when it comes to mastering the new App Store ecosystem. Look out for these trends in Q1 2017: Search Ads Get

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January 2017 Search Ads - What Will be Popular?

Posted on January 11, 2017

Search Ads may seem straightforward at first blush – Just target a highly searched term, bid higher than the competitors and watch your app take off. In reality, placing a successful Search Ad is more complex. In order to have the best possible Search Ad, you must meld your advertising strategy with your ASO strategy. You should also take into consideration how your iOS screenshots, title and icon will display in your Search Ad. Even with an optimized

Google Play Metadata Rules Updated for Improved User Experience

Posted on January 6, 2017

Google has updated its metadata rules in order to create an improved experience for users. The new rules outline suggestions based on appropriate content, as well as best practices for highlighting your app’s best features in the Google Play store. Many of the new updates simply reflect what Google has been saying all along – don’t lie about the functionality of your app, don’t stuff unrelated keywords into your description, and don’t use the names

What to Expect for Mobile at CES 2017

Posted on January 4, 2017

The annual Consumer Electronics Show is here again, and it promises to bring a host of exciting information for the tech industry. While Apple and Google have carved out their own times for annual announcements, CES can still have an impact on mobile. Here’s what we can expect from the convention this year.

Increasing Conversion With App Store Search Ads

Posted on January 3, 2017

App Store Search Ads are often cited as the number one trend to watch for app developers in 2017. Placed prominently at the top of relevant search queries, Search Ads show vital information about your app to potential customers and, in concept, can help even a small independent app reach the top of search. In line with the traditional ASO process, Apple ensures that their Search Ads work based on relevance and not based solely on the highest bidder.

Pokémon GO's New Update Isn't Enough to Win Back Users

Posted on December 21, 2016

It has been a wild ride for Pokémon GO. The hit augmented reality game took the world by storm when it launched in July 2016, and it had become the fastest app to reach $600 million in revenue by mid October. But lately, the Top Charts page paints a picture of steep decline for the game. It is clear that Niantic will need to adjust its long-term strategy if it wants to retain legacy users while drawing in new players. Pokémon GO launched at number

Super Mario Run ASO Report Card

Posted on December 17, 2016

Like Pokémon GO before it, Super Mario Run hit the App Store hard when it launched on December 15th and quickly rose to number one on the Top Grossing charts. The game’s whirlwind success is certainly worth celebrating, and shows the enduring strength of Nintendo’s key properties. But in a market dominated by King and Supercell, will Nintendo have the savvy to keep Mario on top? That is the question we aim to answer with Super Mario Run’s first ASO