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Reputation Management Best Practices

Reputation Management Best Practices

Posted on January 20th, 2018

Apps thrive off their users. Understanding the current user experience is a top priority. As a developer, you want to make sure that users are enjoying your app and saying positive things to help with the app’s overall rating. The easiest way to understand their experience is by monitoring user reviews. Monitoring and managing user reviews can help you understand their current experience and help boost retention and conversion rates. Since everyone wants to boost their numbers, it’s important to monitor and respond to these reviews to engage with a majority of the app’s audience. Establishing a constructive developer-user relationship that shows you want to give them the best possible experience. By adopting one of ASO’s many facets, Reputation Management, developers turn negative reviews in positive ones.

How User Reviews Can Help or Hurt Your Conversion

How User Reviews Can Help or Hurt Your Conversion

Posted on January 16th, 2018

Imagine you’re a user browsing through either the App Store or Google Play Store and an app catches your attention. While some users instantly tap ‘Get’ without reading the description or even looking at the screenshots, you want to dive deeper into this app and understand what other users are saying about it. You start reading reviews only to realize that the app’s star rating is low and many users are upset because of various bugs or crashes. Thanks to these user reviews, you move onto the next best app you can find. Bad reviews tend to have a negative effect on the decision-making process of users. If they see an app that is riddled with negative reviews, they are less likely to convert. User reviews can be a major deciding factor, so what can developers do to make sure their reviews don’t negatively affect their conversion rate? Developers can focus on monitoring and responding to user reviews, which is an important facet of ASO best practices. Before we get into responding to users, let’s first break down why reviews are important.

Why Apps Need ASO Even if They're in the Top 10

Why Apps Need ASO Even if They're in the Top 10

Posted on January 12th, 2018

When it comes to getting an app seen and downloaded, reaching the top 10 list in the app stores is like reaching the holy grail. For most people, it takes a momentous adventure through proverbial caves, dodging competitors, and working hard (on their ASO strategy) to reach their goals. However, for some, reaching the top 10 happens without much effort. Reaching the top 10 is a numbers game that takes into account the amount of downloads over a certain period of time. It can be a great way to jumpstart an app’s claim to fame, but without proper ASO, an app will start to lose steam and drop from the ranks faster than a boulder falling from the sky. Before we jump into why ASO is so important even if an app is already ranking in the top 10, let’s go over what it actually takes to reach. The top 10 list requirements vary for different app stores, and even for different categories within an app store, but the concept is the same. If an app is able to get more downloads over a set period of time than another app, it ranks higher. To reach the top spot in a category, or overall, the app must have more downloads over the same time period as the app in the second spot.

How to Prep for Being Featured in the App Store

How to Prep for Being Featured in the App Store

Posted on January 6th, 2018

Every developer anticipates that fleeting moment when the “App Store: Promotional artwork request for…” email arrives in their inbox. But it’s not luck that brought that email. Every app that is chosen to be featured in the App Store is there because they practice good App Store Optimization strategies. Once an app is featured, Apple needs a set of creative assets to use. Every developer can submit these in the Promotional Artwork tab within iTunes Connect. When submitting your Promotional Artwork, it is mandatory to use the pre-set templates because it is the only format supported on iTunes Connect. This is so Apple does not have to request every type of asset from a given developer every time they need it. Instead, the developer’s kit of assets will be readily available to Apple at any time. There is more than one Dropwell in the Promotional Artwork Tab for different types of creative assets that Apple might need for a featured app. When submitting artwork for each Dropwell, it is imperative to respect Apple’s promotional artwork guidelines as well. For instance, artwork cannot include any URLs, marketing taglines, app icons, references to price, or featured Apple products. However, the different types of Dropwells have different specifications. Title Treatments

How to Kickstart Your ASO Strategy in 2018

How to Kickstart Your ASO Strategy in 2018

Posted on January 3rd, 2018

It’s that time of the year again! The holiday season has come to a close and the New Year brings new opportunities for developers and their apps. With the turn of the holidays comes a throng of new smartphone users who are eager to fill their phone with new apps. With the start of the year, developers are now given the opportunity to get their app noticed on the App Store or Google Play Store. This past holiday season can confirm that apps are here to stay. In fact, 2017 was another record-breaking year for the industry, reaching a projected 197 billion downloads across all app stores. However, for those who haven’t kept up to date with the newest trends or ASO best practices, do not fret. We’ve outlined everything developers need to know to kick start their ASO strategy in 2018! Major Changes From 2017 Before jumping into how to get your ASO strategy started for 2018, below are some major changes that 2017 brought to the app industry.

Mobile App Trends: What to Look Out for in 2018

Mobile App Trends: What to Look Out for in 2018

Posted on December 23rd, 2017

2017 was a huge year for app developers, and companies, publishers and more have realized that mobile apps are more than a novelty: they’re a necessity. The number of mobile apps on the App Store and Google Play Store exploded past 2 million combined in 2017. Along with the number of mobile apps increasing, according to Statista, the number of free mobile downloads is supposed to surpass 253 billion at the end of 2017. The mobile apps market is thriving, and if 2017 has been any indicator, 2018 will be just as big, perhaps even bigger. While 2017 was finally the year that developers realized ASO is no longer a hidden gem but instead a necessary tool, they also noticed specific trends such as augmented reality, wearable apps and others. Here’s a list of some mobile app trends to out for in 2018: 1. Augmented Reality (AR) Apps – Another Element to Life While Pokémon Go was the big AR app for 2016, it’s popularity carried over into 2017, and made way for more app developers to integrate the technology into their apps. AR technology has been introduced to tons of apps, including shopping apps like Amazon and Ikea. Even children’s apps have begun integrating the technology into their apps to allow kids to draw, play or even create 3D models. As we move into 2018, we’ll see more developers such as ones in real estate, healthcare and more hop on the AR bandwagon. These developers have already started integrating the technology into their apps in 2017, but it’s likely to become more rampant in 2018.

The Pros & Cons of Apple Pre-Order: Is it Right for You?

The Pros & Cons of Apple Pre-Order: Is it Right for You?

Posted on December 20th, 2017

On Dec. 11th, Apple announced a new feature in the App Store for all developers: Apple Pre-Order. The new feature presents developers with the option to let users pre-order their app before its official release date. The addition of Apple Pre-Order adds another layer of discovery, benefitting app developers. It drives initial hype around their app, allowing them to create their app store listing to start driving visibility. Contrary to a similar feature that the Google Play Store has called Pre-Register, the quietly released Apple Pre-Order will provide users a faster way of getting the latest apps before they're released. Google's service only notifies a user when the newly released app is available, but doesn't automatically download the app to the customers' device or lock in the pre-order price. Apple Pre-Order, on the other hand, automatically downloads to the user's device, and sends a notification.

White Hat vs Black Hat ASO: The Do's & Don'ts

White Hat vs Black Hat ASO: The Do's & Don'ts

Posted on December 16th, 2017

The mobile industry is booming. Everyone has a smartphone and they’re all searching for apps that fit their needs. App Developers and companies try to meet this ever-growing demand by producing millions of apps, flooding both the Apple App Store and Google Play Store. With millions of apps to compete with, how can any one company, developer or game try and rank higher than everyone else to get the downloads they want? App Store Optimization is always there to lend a hand in helping apps rank for relevant keywords and within the charts. But how does a developer exactly go about ASO? There are two main tactics to consider: White Hat versus Black Hat ASO.

5 reasons why Your UAC Strategy is Failing

5 reasons why Your UAC Strategy is Failing

Posted on December 13th, 2017

On September 15th, 2017, Google shook up the mobile marketing world and announced that AdWords will be moving all app install campaigns to a new Universal App Campaigns (UAC) format.

Portrait v Landscape: ASO Best Practices to Make or Break Your Creatives

Portrait v Landscape: ASO Best Practices to Make or Break Your Creatives

Posted on December 9th, 2017

App developers couldn’t ask for a better window of opportunity this holiday season to address their app’s core features and encourage users to tap “Get.” With new updates in the app stores and the release of long-awaited phones like the iPhone X, Google Pixel 2, and Samsung Galaxy Note 8, comes the perfect intersection for success. It’s more than likely that a good number of lucky recipients will be gifted a new phone before the year draws to an end – a phone that will be waiting to be filled with new apps. If you’re an app developer, you may be asking yourself, “How can I take advantage of this situation?” Regardless of whether your app is deployed on the App Store or Google Play Store, you have the option to choose the orientation (portrait or landscape) of your preview video and screenshots. A major question to consider is which option is right for your app? In this case, ASO doesn't have

Apple Releases Two New Search Ads Programs

Apple Releases Two New Search Ads Programs

Posted on December 8th, 2017

As the holidays are quickly approaching, Apple is giving developers the gift of Search Ads Basic and Search Ads Advanced, their newly released Search Ads programs. Since Apple announced Search Ads in late 2016, they have been a vital tool for developers expanding their app’s audience and visibility. They have also greatly helped developers understand the need to optimize their app’s metadata using ASO. Thanks to Apple’s two new programs, app developers of all types can start using Search Ads to compete against their competitors. The new programs aren’t necessarily targeting a certain demographic of app developers, but are instead trying to help them all understand how

Why It’s Important To A/B Test New Graphics

Why It’s Important To A/B Test New Graphics

Posted on December 2nd, 2017

In ASO, search visibility is important, but you need to focus on converting a viewer into a user. Your app can be ranked in the Top 10 for all high-volume keywords, but if you’re converting only a small percentage of users, you’re missing a huge mark. It’s a well-known fact that the best way to convert users is by having engaging creatives (icon, screenshots, preview video). Sometimes, however, the icon, screenshots and preview video don’t engage the audience well, resulting in decreased conversion rates. In order to successfully convert users, you have to test your creatives to see what resonates best with your audience. You can turn to A/B testing, the process of selecting an app variable and testing two variants to see which one performs better and converts the highest number of users. Testing your app’s creatives is an excellent way for developers to measure the impact of different variables to provide a more effective experience to users browsing the app store. Color palette, screenshot orientation, the order you position your screenshots, icon design and including a preview video are all variables that can be tested. Receiving quality feedback on which creative variant performed better than another will provide helpful insights that can save you time and money.