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When iOS 13 was announced at WWDC 2019, Apple unveiled several enhancements and features that would be appearing in the next new operating system. However, as the company reveals more information, we’re beginning to learn about other enhancements and changes that apps can utilize for their App Store Optimization strategies.
While WWDC 2019 was filled with many major announcements, one important piece of news was a new App Store designed for watchOS. While previously, users would have to purchase apps from the iOS App Store to access the watchOS versions, this new wrist-mounted storefront will allow users to download apps directly to their Apple Watch even when their phones are elsewhere. Since users are going to start searching for Apple Watch apps directly from their watches, it’s important to think ahead and contemplate App Store Optimization strategies for watchOS apps.
There is an ongoing rivalry between multiplayer battle royale shooter games, and one top competitor is PlayerUnknown’s Battlegrounds, also known as PUBG. A mobile game port is available on iOS and Android devices, but if it wants to succeed in the App Store and Play Store, it needs a good App Store Optimization strategy that attracts new players. For this week’s App Store Spotlight, we take a look at PUBG Mobile and see if its ASO is a winner.
With Apple’s WWDC event now over, it’s time to take a look at announcements and updates that came out of the event. While everyone is talking about the keynote news, from iOS 13 to the $999 computer stand, there are important updates to app development and App Store Connect that could impact app development and App Store Optimization.
Apple has rolled out several changes to the App Store Review Guidelines, encompassing rules for advertising, gambling apps, VPNs and more. These changes may impact how several apps are built and marketed, so app developers should pay close attention to the changes and how it may impact their App Store Optimization.
Warriors of Waterdeep is a mobile game based off the “Dungeons & Dragons” tabletop RPG setting. In it, players collect and level up characters, explore dungeons and gather treasure. The next question is: is the game’s App Store Optimization leveled up, or is the App Store a dungeon with too high a challenge? For this week’s App Store Spotlight, we look at Warriors of Waterdeep and see if its ASO rolled a natural 20 or a critical fumble.
Apple’s WWDC conference has begun, kicking off with a keynote that covered major upcoming news and announcements. As anticipated, the company has revealed new iOS and macOS versions, as well as news that’s vital for app developers.
Google Play continues its policy updates. Following the new rules for children’s apps and loot boxes, it is introducing restrictions on apps regarding the sale of marijuana, as well as ones that sell or glorify tobacco or alcohol products. With this change, many app developers may need to modify or reposition their apps and App Store Optimization to avoid removal.
There is a legal debate over the fate of microtransactions, particularly loot boxes. A proposed bill could impact the sale of randomized in-game items, including loot boxes or summons in “gacha” games. At the same time, Google has added a new Play Store policy wherein developers must disclose the odds of receiving items in loot boxes. Apps and mobile with loot boxes or similar systems should look at the new requirements and think about how to utilize them for their App Store Optimization strategy.
Google has announced a new set of developer policies designed to create a safer online environment for children and families. This includes keeping personal information secure, monitoring advertisements and selecting a target audience in line with their content. These changes can not only help keep the Play Store safer for kids, it can also assist with proper audience targeting for App Store Optimization.
Apple’s biggest event, WWDC, will begin on June 3rd, 2019 and run through the 7th. The annual developers conference, held at the San Jose McEnery Convention Center, is set to include announcements for several new product features that app developers should be aware of. Knowing the upcoming features and updates will help developers prepare their apps and their App Store Optimization in advance so they’ll be ready when the changes go live.
Hulu is a video streaming website and app where users can watch original programming, live sports and licensed content. Recently, new buzz picked up around Hulu after Disney acquired the service. Buzz alone is not enough to drive app downloads, though – it also needs App Store Optimization. For this week’s App Store Spotlight, we take a look at Hulu and see how well its ASO works.