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New iTunes Update Removes the App Store

Posted on October 3, 2017

Before the world met the newly designed App Store, many noticed that Apple made significant changes to their latest version of iTunes. This change completely removes the App Store from iTunes, returning the app to its original function of a music and entertainment player. For years, users have been able to get their iOS apps directly from iTunes, making the app massive and considered an all-in-one platform. Apple has taken significant steps in streamlining

iOS 11 Checklist: Be Prepared Before Sep. 19th

Posted on September 19, 2017

Apple has finally announced when users can expect iOS 11 to launch, and that golden day is September 19th. For months, developers have been rapidly gathering their resources to make sure their app’s metadata is prepared for the all-new App Store. In order to make sure your app won’t get rejected or lose any of its visibility, look at our checklist for iOS 11 just in case you need to make any last-minute adjustments.

Gummicube is Attending Mobile World Congress Americas in San Francisco, CA

Posted on September 6, 2017

We are thrilled to announce that we will be exhibiting at MWC Americas in San Francisco from September 12-14, 2017. In addition to exhibiting we will be sponsoring Mobile Growth House’s “Aha Moments in App Marketing” on Thursday, September 14 at 8:30 AM – 12:00 PM. Also, we will be a stop on the MWC Americas Tour of Mobile Advertising & Apps Tour. Gummicube is very excited to have the opportunity to exhibit and attend along with some of the top mobile

Why Dating Apps Need ASO

Posted on August 30, 2017

The introduction of mobile apps has changed the way people interact with one another by altering the path of meeting potential mates, to impacting the way photos and dating profiles are viewed. Mobile has reshaped the way the dating world behaves. There is a societal stigma associated with using dating apps, making some users hesitant to download. Regardless, the dating app market is growing rapidly and attracting younger and older daters alike.

Uninstall Rates – Why do Users Uninstall?

Posted on August 22, 2017

If you are an app developer, you have probably seen your fair share of user reviews. Many can attest that while they enjoy seeing praise for having a great app, the scorn of negative reviews leaves a lasting impression. Clean up those wounds and turn a negative into a positive. Look at all reviews as information and an opportunity to use that information to improve your app and communicate with users. User reviews can serve many purposes for developers

ASO Best Practices: Tips for Screenshots

Posted on August 18, 2017

Since a picture is worth a thousand words, using visual aids to capture users’ attention within the App Stores has become a vital part in the acquisition funnel. As competition in the App Stores continues to grow, developers need to find ways to differentiate themselves from their competition. Utilizing ASO best practices to optimize an app’s metadata (app name, keywords, description, etc.) is the most efficient way to target an app’s audience. While

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Avoid These Common ASO Mistakes

Posted on August 12, 2017

Developers that have an app on the App Store or Google Play Store need to use App Store Optimization (ASO) as a tool to market their apps. As developers create their ASO strategy, it’s imperative that ASO best practices are utilized to maximize visibility. Before developers start utilizing ASO, they need to avoid some common ASO mistakes to boost their success.

Google Cracks Down on Glitchy Apps

Posted on August 9, 2017

Quality over quantity is a concept that is increasingly difficult to achieve in the app market, especially on Google Play. Currently, the Play Store has over 2 million available apps, but in an attempt to help users find quality apps and games, Google has made drastic changes to their search algorithm. Google will now hide crashing apps from the Play Store and display higher quality apps more often than lower quality apps. The tech company made its

Why Popular Brands Need ASO

Posted on August 5, 2017

Popular comics, TV shows, movies, and celebrities have recently made the shift to mobile by recreating their content into mobile apps. While developers are struggling to get recognized on the App Store and Google Play Store, well-known names such as Gordon Ramsay, Marvel Comics and more, have found an instant groove, reaching a new audience, and increasing daily downloads. Transitioning into the app world with a recognizable and popular brand is

How to Target Different Generations with ASO

Posted on July 27, 2017

Mobile apps – a growing market that affects nearly every person in the world. On top of creating an app, developers must market their apps to a specific audience. For an app to advance, keeping their audience in mind throughout every step of the optimization process is crucial. As technology continues to grow and the app market progresses, developers need to continually market their app to their target audience. Recently, as more and more developers

App Store vs Google Play: Revenue & Downloads

Posted on July 20, 2017

With the close of Q2, we’re looking back to the beginning of the year to see how revenue and downloads changed thus far for giants of the mobile industry. The numbers are in, and companies like Google and Apple reported positive net revenue, in addition to overall growth of the App Store and the Google Play Store. Google announced back in May of 2017 that the company saw 82 billion downloads from the Google Play Store in 2016, causing surge of revenue

The Future of Games on the App Store

Posted on July 14, 2017

Developers are currently scrambling to make sure their metadata will be completely ready for iOS 11’s launch this coming fall. Apple announced big changes to the App Store such as the revamped navigation bar, which now features three new tabs, Today, Games and Apps. This redesign means that Apple has finally separated games from other apps, essentially creating two App Stores with their own separate top charts and featured content. Making games its