Posted on June 22nd, 2018
Ever since the App Store has supported iPhone X screenshots, developers have been quick to update their creatives to be up to speed with the latest technology. In fact, the iPhone X was the best-selling smartphone in Q1 2018, so it would only seem natural to want to make adjustments as soon as possible. However, they should proceed with caution and consider the implications of updating screenshots to the device's measurements to avoid unintentional mishaps. The iPhone X’s screen is taller and thinner than previous iPhones, which causes screenshots to shrink when viewed on other devices. Additionally, the different sized screen makes callout texts less visible to those who do not have one. To avoid less screenshot visibility and the potential loss of conversion, developers must first understand screenshot sizing differences.
Posted on June 20th, 2018
If you look across a crowd, you’re sure to see nearly every single person in possession of a mobile device. The number of phones, tablets and other smart devices is gradually increasing due to the simple fact that technology is constantly evolving. As the landscape changes and grows, it will, in turn, lead to new advances that can benefit users, but can also come with the unfortunate downside of possible data and privacy scares. As of 2017, there are roughly 4.77 billion mobile device users, with nearly 50% of the global population having access to the internet. With this number continually growing, it’s not uncommon that some may be worried about their privacy, especially when using various apps. Users’ fears have come to fruition as leaders in tech have gone on the record to apologize for data-mining and privacy breaches. These app developers, CEOs and companies need to rectify these mistakes and earn users’ trust back before they lose it for good.
Posted on June 16th, 2018
Among the announcements from Apple at WWDC 2018 was that Siri, its virtual assistant, would be receiving an upgrade to allow greater interactivity with apps. With SiriKit, iOS and watchOS apps can work with Siri, providing developers new possibilities to increase user retention, discovery and usage.
Posted on June 13th, 2018
Apps
Posted on June 9th, 2018
Apple’s WWDC 2018 has come to a close after a week full of announcements, events and seminars. The tech company announced several upcoming products and updates to iOS and Mac, which may impact the app ecosystem in the coming future. Let’s break down all the important announcements from WWDC 2018: iOS 12 It was no shock when Apple announced that iOS 12 will be coming to Apple devices later this year. In true Apple fashion, the company made the statement early on in their keynote presentation and claimed that iOS 12 will include enhancements to speed and performance even for older devices. The update also includes new features, such as:
Posted on June 6th, 2018
The
Posted on June 1st, 2018
Apple’s Worldwide Developers Conference 2018 (WWDC) is steadily approaching and will be held June 4th-8th in San Jose, CA. This massive event will feature hundreds of sessions, labs, speakers and events, along with highly anticipated announcements on the latest products and software. While WWDC 2017 shook up the app world by redesigning the entire App Store, WWDC 2018 surely won’t disappoint, based off rumors of new hardware, software and more. Here’s what to expect from WWDC 2018: Product & Software Rumors Rumors have been circulating about what Apple will announce at WWDC, leaving many to speculate what else the tech giant has to offer. In the past, WWDC has been the perfect platform to introduce the latest OS. WWDC 2017 introduced macOS High Sierra and the highly anticipated iOS 11 that came with a full App Store redesign, and even the 2016 show introduced macOS Sierra and iOS 10. In true Apple fashion, we can expect to see announcements for the next macOS release and possibly the reveal of iOS 12, as well as watchOS 5 and tvOS 12. App developers should keep a close eye on the new iOS announcements, as they will need to prepare to update their apps accordingly. In addition to software announcements, there is a chance that new hardware will be revealed as well. As previous events have unveiled iPhones 3G, 3GS and 4, the expectation is that Apple will announce a new iPhone SE or iPad Pro, perhaps even a new MacBook. While we do not know the specifics of what will be revealed, there is no doubt that WWDC will include big announcements for upcoming Apple products and software.
Posted on May 30th, 2018
A common phrase known around the world is “there’s an app for that.” If there’s an app for nearly every need, why aren’t more companies making mobile apps? Well, big-name businesses like Starbucks, Macy’s, and more have successfully shifted their business platforms to incorporate mobile. Thanks to their efforts, they’ve managed to capitalize on m-commerce, which alone is forecasted to reach $284 billion (roughly 45% of total US e-commerce) by 2020. Businesses big and small recognize that having a website alone is no longer enough. Apps are the future of communicating and engaging with customers, so businesses should start incorporating mobile apps into their business models sooner rather than later.
Posted on May 25th, 2018
Google has been quietly removing the feature graphic from their Google Play Store, as seen by devices running the latest OS and play store versions. While the update began in late April 2018, more users are reporting that the feature graphic has been removed completely. While it’s uncertain if all Android devices are affected, it’s presumed that the change will soon appear. Since the feature graphic is essential for converting users, its loss will have an impact on all developers. How should they update their ASO strategies to prepare for the change? What’s the Impact? The feature graphic plays a vital role in driving user downloads on the Google Play Store. Our internal research has shown that the feature graphic accounts for up to 30% of all conversions. The removal of the feature graphic could have a detrimental effect on apps that do not update their other creative assets (icon, screenshots and preview video) accordingly. In the absence of the feature graphic, the role of converting users will heavily rely on the app’s screenshots and video, which now position higher on the screen to compensate. Additionally, to fill the gap left from the removal of feature graphic, Google has lifted the restrictions on screenshots sizes, giving developers leeway to add landscape or portrait images of any size to their Google Play Store product page.
Posted on May 23rd, 2018
Have you ever wanted to try an app before downloading it? Developers are constantly looking at new strategies and tools that will help them improve conversion and retention, but many suffer from users that download their app and either open it once and uninstall, or never even open it.
Posted on May 19th, 2018
Not all users provide the same value to an app. Multiple casual users provide different benefits than a few dedicated ones who constantly use the app, for while all users are important, the ones that continually use it provide more to an app’s success than those who just download it.
Posted on May 16th, 2018
Visual assets are an app’s key tool for increasing conversions in the app stores. The icon is the first thing a user sees when browsing through the Google Play Store and screenshots are important to call out the apps core features, but the feature graphic is equally important. For Google Play, the feature graphic should not be underestimated. While icons initially attract users, the feature graphic is
