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Apple Search Ads Adds Bid Suggestions

Posted on November 13th, 2018

Apple Search Ads (ASA) is an excellent marketing tool for getting an app to the top of search results for relevant keywords, as well as a useful feature for App Store Optimization. However, developers often wonder how much they should bid – if they spend too much, any sales the ads generate won’t provide enough profit, but if they bid too little, their apps won’t appear enough either. As such, Apple has added bid suggestions to Search Ads, so developers can get a better idea of how much they should bid.

Mobile Apps for Board Games: How ASO can Help Your Sales

Posted on November 10th, 2018

Apps are a part of our lives in every way imaginable, from the way we communicate to the games we play. This extends beyond mobile gaming – even traditional

Android Dev Summit: What Developers Should Know

Posted on November 9th, 2018

Google has revealed a number of new updates, features and innovations at the Android Developer Summit in Mountain View. With all the new changes and enhancements on the way, developers should start thinking now about what’s coming up and how it will impact their App Store Optimization.

How to Strategize for Mobile Growth in Q4

Posted on November 8th, 2018

We’ve entered the final stretch of the year, so it’s time to focus on ending 2018 strong. With the holiday season approaching and a year of profits to wrap up, how can mobile app developers ensure that the fourth quarter is a successful one?

Super Mario Run App Store Spotlight

Posted on November 6th, 2018

As Nintendo’s mascot, Mario is everywhere the company sells games, including the App Store and Google Play Store. Mario made his app debut with Super Mario Run, a mobile game where players simply tap to make him jump as the iconic plumber runs through levels. But is its App Store Optimization powered up too, or is ASO success in another castle? For this week’s App Store Spotlight, we take a look at Super Mario Run.

App Marketing Tips for the Holidays

Posted on November 3rd, 2018

It’s the most wonderful time of the year, especially if you’re trying to sell something. This is equally true for a wide range of app developers, whether their apps are for shopping, mobile games or anything else. So how can an app take advantage of the holiday spirit? With App Store Optimization, of course.

New iPad Pro: What You Need to Know for Your ASO Strategy

Posted on November 2nd, 2018

Apple recently announced the new iPad Pro, and the information they’re revealing has users and developers excited. As such, it’s important to understand what the new iPad Pro is bringing and what developers need to do to prepare and utilize it, along with how it will impact their App Store Optimization.

5 Ways to Help your Mobile App Thrive

Posted on November 1st, 2018

Once your app has launched in the Apple App Store and Google Play Store, it’s time to start growing. App Store Optimization is about not just starting off with a strong App Store presence but growing it and reaching new users. With that in mind, here are five things you can do to help your mobile app grow and thrive.

DC Comics App Store Spotlight

Posted on October 30th, 2018

DC Comics is the studio behind iconic characters like Batman, Superman and Wonder Woman. The company has an app that lets users buy and read their comics, including classics and new releases, on a mobile device. While it’s optimized for reading comics, is it optimized for the App Store? In this week’s App Store Spotlight, we shine our bat-signal on the DC Comics app and its ASO.

Mobile App Onboarding: Why Tutorials Matter

Posted on October 27th, 2018

No matter how intuitive you think your app may be, users will still need to know how to use it. The onboarding process is essential for starting users off right, and a big part of that is the app tutorial. As a result, developers need to think about their tutorial not only as part of the app, but a part of their App Store Optimization.

Apple on Subscription Apps

Posted on October 26th, 2018

Subscriptions are a key source of income for many apps, as well as for Apple. Customers have spent over $10.6 billion in subscriptions over the course of 2017, and developers want a piece of that profit. As such, Apple has been encouraging the growth of subscription apps. In addition to encouraging developers to add subscription prices, the company is expanding its app bundle offerings to include apps that offer subscriptions. Simultaneously, there is a rising problem of developers using misleading offers of their subscription services to fleece users, and Apple must crack down on that as well.

Google Play Console: How it Works

Posted on October 25th, 2018

When an app is uploaded to the Google Play Store, the Google Play Console provides the developer with insights and controls to keep everything running and monitor its success. With all the data and controls the Play Console provides, it’s important to understand what there is and how it can inform App Store Optimization.

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