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Updated Google Play Description Guidelines

Posted on May 28, 2015

Over the last several months, Google Play has been making severalchanges to Google Play app promotion, the requirements for app listings and the approval process. Working with our clients on writing optimized descriptions, we discovered another restriction for the Google Play description: Your app description should avoid excessive detail and references to your other apps or products.

Android Passes iOS in Mobile Ad Revenues

Posted on May 18, 2015

The mobile revenue share continues to trend toward Android. Last year, Android passed iOS in share of mobile ad impressions, or ad traffic. According to Opera Software's latest "State of Mobile Advertising" report - Android now leads in mobile ad revenues as well. For mobile ad revenues only, iOS monetizes 3 times better than Android. That is to say, in aggregate, an ad shown on iOS makes 3x that of an ad impression on an Android device.

Apple Analytics Deeper Dive

Posted on May 14, 2015

After a week of playing around with the data presented in Apple's new Analytics module - thought it was time to take a deeper dive and share some screenshots. When you login to Apple App Analytics, you are presented with all of your apps, and their * App Store Views * Units * Sales * Sessions As best as I can tell, the only unique piece of data Apple provides in their new module is App Store Views - and they show it front and center.

The Mobile Majority

Posted on May 8, 2015

In a report published April 29th from Pew Research, "State of News Media 2015", the impact of mobile was obvious in just about every media source, type and niche. Call it a mobile majority. At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers, according to Pew Research Center’s analysis of comScore data.

Apple Analytics Have Arrived

Posted on May 6, 2015

Last week Apple started sending invites to beta test their Apple Analytics module they had announced all the way back at their worldwide developers conference in summer, 2014. If you have not received or missed your invite - you can request access here. We already have free solutions from Flurry and Google. Facebook is now offering analytics in what I think will eventually be a must have SDK as well.

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App Title Length and ASO

Posted on April 29, 2015

What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not just fill it to the brim with keywords? Not only does Apple provide 255 characters for app name, but also weighs keywords found in the app title more heavily than those found in the keywords field.

Apple Watch Apps

Posted on April 27, 2015

Already sold out, the Apple Watch landed in Apple Stores today. With the new Watch comes new Apps! For now, Apple Watch apps only work as companion apps to the iPhone. Found via the Apple Watch icon on devices running the latest version of iOS, and via the App Store. While these apps can be built specifically for Watch use, they must be installed and paired with an iPhone. Currently, there are around 3,000 iPhone apps that have been built exclusively

What Google's Recent Announcements Mean for Your Apps

Posted on April 23, 2015

On February 26th Google announced they would be updating their algorithm for mobile search to penalize websites that were not mobile-friendly. Since 60% of online traffic is from mobile devices, this represents a significant call-to-action for website managers to ensure mobile visitors to their sites have a good experience. 48% of search is from mobile devices, and Google wants to make sure these users are receiving useful results. "Useful" now includes

Facebook Ads for Mobile Apps - Insights and Retargeting

Posted on April 18, 2015

In part 1 we looked at Audience targeting options, Custom Audiences and Lookalikes. In part 2 we will review how to create Facebook mobile ads with Facebook Insights and Retargeting and include a few mobile app specific ad examples. If you have a Facebook fan page or a custom audience with 1,000 members - you can start exploring Facebook Insight data for an existing audience or target audience. If not - Facebook Insights still

Facebook Ads for Mobile Apps - an Overview

Posted on April 17, 2015

If you have never run an ad campaign on Facebook's advertising platform - you are in for a treat. In this Facebook mobile ads overview - we will introduce terms like look-a-like audiences, custom audiences, Power Editor, conversion pixels and Facebook Insights. We'll review some of the literally hundreds of demographic, behavioral and interest targeting options. Tomorrow we'll cover some best practices including ABT (always be testing), tracking

Mobile Messaging Apps

Posted on April 15, 2015

Messenger apps are hot. Facebook recently released their messenger app as a stand-alone web app, 6 months after pulling the messenger feature of their Facebook app into a standalone mobile app. Snapchat is charging $100 CPMs. Tencent (QQMobile) is valued at over $200 billion. Get to know the top mobile messaging apps by monthly average users in our latest slide deck.