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Our Favorite and Top Posts of 2015

Our Favorite and Top Posts of 2015

Posted on December 31st, 2015

It has been an amazing year in Mobile, Apps and Mobile Marketing for our clients and all of us here at Gummicube. Let’s take a look at some of the most impactful, enlightening and actionable posts from 2015.

App Deep Linking Tools You Should Know

App Deep Linking Tools You Should Know

Posted on December 30th, 2015

With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep linking has moved mainstream. Both iOS 9 and Android 6.0 include a private app index that can access specific in-app content and recall user-generated in-app content and actions. Spotlight search on Apple and Google Now on Android also now index in-app content in search results, funneling users directly to the relevant location once the app is installed.

Mobile App Retention Metrics

Mobile App Retention Metrics

Posted on December 29th, 2015

We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users is how long a user keeps using your app - mobile app retention.

The Mobile Impact on Holiday Shopping

The Mobile Impact on Holiday Shopping

Posted on December 23rd, 2015

As we leave for our holiday vacations, let’s take a look at how mobile and mobile apps have not only nudged their way into retail, but how mobile shopping is now leading much of the shopping experience. We are not talking about mobile or apps taking over only ecommerce (which they are), but the huge impact mobile is having in “brick and mortar” - meaning the impact of mobile on all retail sales. Until recently, there was a clear divide between ecommerce sales and “in store” sales.

Evaluating an App Marketing Promotion Company

Evaluating an App Marketing Promotion Company

Posted on December 19th, 2015

With more than 1.5 million apps on each of the Apple and Google app stores, building a plan for visibility for your app is essential to a return on your investment. Since the majority of mobile app downloads come from app store search, a mobile app marketing plan should start with optimizing for organic discovery in the app stores. App marketing strategies that include app listing metadata, optimized creatives, ratings and review acquisition and even in-app retention and engagement are collectively generally referred to app store optimization or ASO. ASO is often, mistakenly thought of as “finding keywords” for an app’s app store listing. This limited approach is still employed by some app marketing companies, but is not the comprehensive approach needed to compete and thrive in the app stores. What follows are the building blocks of a mobile app marketing plan that an app marketing promotion company should be required to deliver.

Holiday App Marketing Tips

Holiday App Marketing Tips

Posted on December 15th, 2015

The holidays are upon us, with "Black Friday" and "Cyber Monday" pointing to a very mobile holiday season.

Get to Know Your App Market

Get to Know Your App Market

Posted on December 1st, 2015

Like many things in mobile and digital marketing, the mobile app market moves fast. While the very top of the app stores are consistently dominated by mobile-first games and apps - and those with large web user bases migrating to mobile - the top 100 overall and top charts in each category are dynamic. Regularly reviewing the mobile app stores - specifically Apple’s App Store and Google Play - can provide insights and ideas for improved user interfaces (UI), user experience (UX), monetization and more. Below is a starting point. You may develop your own process for reviewing the app market as makes sense for your app or portfolio. To help illustrate a topic we’ll take

Building an App Store Optimization Strategy

Building an App Store Optimization Strategy

Posted on November 5th, 2015

If you want to tap into app store search traffic, you need to develop a strategy for optimizing a mobile app's store listing . In this article we'll cover building an app store optimization strategy for higher rankings and more organic app installs.

ASO for Beginners

ASO for Beginners

Posted on November 4th, 2015

Building, measuring and adjusting an app listing for the app stores is called app store optimization or ASO. In this article we are going to introduce ASO for beginners, why ASO is important, the main topics and key considerations for an optimized mobile app.

Mobile App Reviews for ASO

Mobile App Reviews for ASO

Posted on October 28th, 2015

Apple and Google both use app store reviews and app store ratings in their app store search ranking algorithms. App store optimization as a practice and strategy is evolving as are the app store ranking algorithms that help to shape ASO. Because the app store rankings algorithms are not shared publically, and differ between Apple and Google,