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Apple Analytics Have Arrived

Posted on May 6, 2015

Last week Apple started sending invites to beta test their Apple Analytics module they had announced all the way back at their worldwide developers conference in summer, 2014. If you have not received or missed your invite - you can request access here. We already have free solutions from Flurry and Google. Facebook is now offering analytics in what I think will eventually be a must have SDK as well.

App Title Length and ASO

Posted on April 29, 2015

What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not just fill it to the brim with keywords? Not only does Apple provide 255 characters for app name, but also weighs keywords found in the app title more heavily than those found in the keywords field.

Apple Watch Apps

Posted on April 27, 2015

Already sold out, the Apple Watch landed in Apple Stores today. With the new Watch comes new Apps! For now, Apple Watch apps only work as companion apps to the iPhone. Found via the Apple Watch icon on devices running the latest version of iOS, and via the App Store. While these apps can be built specifically for Watch use, they must be installed and paired with an iPhone. Currently, there are around 3,000 iPhone apps that have been built exclusively

What Google's Recent Announcements Mean for Your Apps

Posted on April 23, 2015

On February 26th Google announced they would be updating their algorithm for mobile search to penalize websites that were not mobile-friendly. Since 60% of online traffic is from mobile devices, this represents a significant call-to-action for website managers to ensure mobile visitors to their sites have a good experience. 48% of search is from mobile devices, and Google wants to make sure these users are receiving useful results. "Useful" now includes

Facebook Ads for Mobile Apps - Insights and Retargeting

Posted on April 18, 2015

In part 1 we looked at Audience targeting options, Custom Audiences and Lookalikes. In part 2 we will review how to create Facebook mobile ads with Facebook Insights and Retargeting and include a few mobile app specific ad examples. If you have a Facebook fan page or a custom audience with 1,000 members - you can start exploring Facebook Insight data for an existing audience or target audience. If not - Facebook Insights still

Facebook Ads for Mobile Apps - an Overview

Posted on April 17, 2015

If you have never run an ad campaign on Facebook's advertising platform - you are in for a treat. In this Facebook mobile ads overview - we will introduce terms like look-a-like audiences, custom audiences, Power Editor, conversion pixels and Facebook Insights. We'll review some of the literally hundreds of demographic, behavioral and interest targeting options. Tomorrow we'll cover some best practices including ABT (always be testing), tracking

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Mobile Messaging Apps

Posted on April 15, 2015

Messenger apps are hot. Facebook recently released their messenger app as a stand-alone web app, 6 months after pulling the messenger feature of their Facebook app into a standalone mobile app. Snapchat is charging $100 CPMs. Tencent (QQMobile) is valued at over $200 billion. Get to know the top mobile messaging apps by monthly average users in our latest slide deck.

Facebook's New Analytics for Apps

Posted on April 11, 2015

At f8 2015 , Facebook announced new Facebook app analytics. Available in their Facebook SDK, Facebook App Analytics includes features that are pretty standard across both free (Flurry, Google Analytics) and paid (Mixpanel, others): * tracking custom events * creating funnels * cohort-based tracking * user segments

Gearing up for the Apple Watch Launch

Posted on April 9, 2015

How cool is the Apple Watch release? Sales are by appointment only. Here are the important dates: * WatchKit Tools was released to developers November 18th, 2014 * Apple Watch pre-orders begin April 10th, 2015 at 12:01am PST (essentially late Thursday night). In-store fittings begin April 10th as well (reservation only!) * Available for pick-up in Apple Stores April 24th. Again - only for those with reservations for fittings or pickups. * Starts

Latest on Mobile Usage and Ad Spend

Posted on April 3, 2015

Every so often - maybe quarterly - it is good to take a step back and take in a broader perspective of the market. How are potential customers consuming information? What new tools or social networks are they using? How are organizations spending their ad budgets, what percent is mobile ad spend and what are their development budgets? Not so much a competitive analysis - but rather a review of some of the latest reports to get a pulse on "what's

Facebook f8 2015 Mobile Impact

Posted on April 2, 2015

Videos from Facebook's f8 2015 conference are up and accessible here. Wow - so much mobile-related goodness! For mobile app publishers, a few announcements could prove to be game-changers, specifically Messenger and Sharing. Developer Product Page:Facebook Messenger

Do you know these 3 ASO Strategies? - Slides

Posted on March 30, 2015

Do you know these 3 ASO Strategies? The best app marketing strategies start with a great app store optimization plan. Let's make sure we are maximizing the app listing spaces in Apple's App Store and Google Play with these 3 tips for Mobile App ASO. Do you know these 3 ASO Tips? from Gummicube