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iOS App Submission Screenshots Help

Posted on January 8, 2015

Adding screenshots of your app when submitting to iTunes Connect seems simple enough, right? Take screenshots, upload the files, done. However, the screenshot area is a very important part of how users perceive your app and you should be sure to know the answers to these technical and strategic questions.

Keyword Competition in App Store Optimization

Posted on June 16, 2014

There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are derived from concepts from Search Engine Optimization (SEO) and the way mobile search works is very different from web search. We’re here to help debunk all of the myths and assumptions coming from the vast corners of the web and tell you what the facts really are, from people who actually conduct optimizations all

Gummicube wins #Pitchforce competition at #Runway SF

Posted on April 12, 2014

Gummicube announced as 1st place winner of Pitchforce competition. Gummicube announced as 1st place winner of Pitchforce competition Gummicube is shaking things up in San Francisco taking home the gold at #Pitchforce hosted by #Runway SF. Our business is flourishing as are the download stats for all of the developers that work with us!

Gummicube wins back-to-back awards as top emerging Silicon Valley startup

Posted on February 23, 2014

In the last two years the team at Gummicube has had the privilege of helping hundreds of amazing developers and cutting edge startups with App Store Optimization for their apps. In fact, nearly 2,000 campaigns later we have more experience navigating App Store Search than any other company in the world.

Keyword Stuffing Is Never A Good Idea

Posted on January 9, 2014

Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the importance of ASO has spread among the app development community. This is great news! We want developers to get great results from their apps in the App Store and acquire the highest quality users which can only come from App Store Search. Unfortunately, just like traditional SEO for the web there are “white hat” (good) and “black hat” (bad)

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App Store Optimization and Search Engine Optimization - They Go Hand in Hand

Posted on October 15, 2013

We’re all about helping developers discover new ways to drive adoption of their apps organically - because organic users are the best, most valuable users. One of the best ways to do this is to optimize your keywords and drive high quality, honest reviews about your app from real end users. The reviews and ratings will be tied directly to the keywords associated with your app - as you have more reviews with relevent keywords, your rank will increase!

User recommendation is the most powerful sales tool

Posted on August 14, 2013

It has been established by numerous independent studies that App Store Search is the most powerful sales channel for apps of all kinds. Nearly 70% of all downloads across both iOS and Android ecosystems are driven by keyword search queries. This behavior is easy to understand - most people don’t know what specific app they want to download, only the problem that they are looking to solve. Indeed, whenever I observe friends or family downloading apps

Case Study - Fun To Do for iPad

Posted on August 14, 2013

The developer of Fun To Do for iPad had created an app with amazing new interfaces to manage your calendar and other day to day tasks. Unfortunately, people were having trouble finding this app among the many other “to do” apps in the App Store. One campaign on Gnome Escape got users buzzing about the app in iTunes.

App Store SEO: The Inbound Marketer's Guide to Mobile

Posted on August 9, 2013

As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. App Store SEO: The Inbound Marketer's Guide to Mobile