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The Mobile Majority

The Mobile Majority

Posted on May 8th, 2015

In a report published April 29th from Pew Research, "State of News Media 2015", the impact of mobile was obvious in just about every media source, type and niche.

Apple Analytics Have Arrived

Apple Analytics Have Arrived

Posted on May 6th, 2015

Last week Apple started sending invites to beta test their Apple Analytics module they had announced all the way back at their worldwide developers conference in summer, 2014.

App Title Length and ASO

App Title Length and ASO

Posted on April 29th, 2015

What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not just fill it to the brim with keywords? Not only does Apple provide 255 characters for app name, but also weighs keywords found in the app title more heavily than those found in the keywords field.

Apple Watch Apps

Apple Watch Apps

Posted on April 27th, 2015

Already sold out, the Apple Watch landed in Apple Stores today. With the new Watch comes new Apps! For now, Apple Watch apps only work as companion apps to the iPhone. Found via the Apple Watch icon on devices running the latest version of iOS, and via the App Store. While these apps can be built specifically for Watch use, they must be installed and paired with an iPhone. Currently, there are around 3,000 iPhone apps that have been built exclusively for the Apple Watch. Search on the Apple Watch version of the App Store looks alot like a the version accessed from an iPhone:

Facebook Ads for Mobile Apps - an Overview

Facebook Ads for Mobile Apps - an Overview

Posted on April 17th, 2015

If you have never run an ad campaign on Facebook's advertising platform - you are in for a treat. In this Facebook mobile ads overview - we will introduce terms like look-a-like audiences, custom audiences, Power Editor, conversion pixels and Facebook Insights. We'll review some of the literally hundreds of demographic, behavioral and interest targeting options. Tomorrow we'll cover some best practices including ABT (always be testing), tracking attribution and LTV, and mobile specific examples.

Mobile Messaging Apps

Mobile Messaging Apps

Posted on April 15th, 2015

Messenger apps are hot. Facebook recently released their messenger app as a stand-alone web app, 6 months after pulling the messenger feature of their Facebook app into a standalone mobile app. Snapchat is charging $100 CPMs. Tencent (QQMobile) is valued at over $200 billion. Get to know the top mobile messaging apps by monthly average users in our latest slide deck.

Latest on Mobile Usage and Ad Spend

Latest on Mobile Usage and Ad Spend

Posted on April 3rd, 2015

Every so often - maybe quarterly - it is good to take a step back and take in a broader perspective of the market. How are potential customers consuming information? What new tools or social networks are they using? How are organizations spending their ad budgets, what percent is mobile ad spend and what are their development budgets? Not so much a competitive analysis - but rather a review of some of the latest reports to get a pulse on "what's happening". A few reports were released in the last week that provide some new or updated insights to mobile usage and mobile ad spend.

Facebook f8 2015 Mobile Impact

Facebook f8 2015 Mobile Impact

Posted on April 2nd, 2015

Videos from Facebook's f8 2015 conference are up and accessible here. Wow - so much mobile-related goodness! For mobile app publishers, a few announcements could prove to be game-changers, specifically Messenger and Sharing.