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Mobile App Development & App Store Optimization: What is App Success in 2015?

Mobile App Development & App Store Optimization: What is App Success in 2015?

Posted on September 10th, 2015

The world of apps has boomed since it began to form in 2008. App stores like Google Play or Apple’s own App Store have become saturated with apps, making competition fierce and standing out an even harder task. As a company, we get asked questions ranging from the beginning of the app development cycle, all the way through an app’s marketing life. With all the right tools, you can get your app from concept to download.

Cross Platform App Development

Cross Platform App Development

Posted on September 9th, 2015

As the dust settles from the wild adoption of mobile devices over the last few years, there appears to be some clear winners and losers. The businesses of Blackberry and Nokia were negatively affected, and attempts to enter the device market by Amazon and Windows are largely failures. But instead of having one clear winner (as is often the case in technology), we have two. Both Apple and their iOS mobile operating system, and Google's Android appear to have carved out significant space in this new mobile world. But the segmentation looks like this: 

How to Create an App and Make Money

How to Create an App and Make Money

Posted on September 2nd, 2015

To create an app that makes money, mobile app publishers and developers need a validated idea, and a plan for acquiring and monetizing users. We have covered user acquisition in various posts, from optimizing an app store listing to paid Facebook campaigns. Here, we will explore common monetization methods for mobile apps and trends likely to impact how apps make money.

App Store Ranking Algorithm and Impact of App Name Length

App Store Ranking Algorithm and Impact of App Name Length

Posted on August 26th, 2015

After some limited volatility in the App Store in mid-July, there were lots of theories as to not only what happened, but if there were some longer-term implications to Apple’s App Store ranking algorithm. The primary claims was that Apple was penalizing apps with long app titles.

Why We Don't Forecast App Store Rank or Install Volume

Why We Don't Forecast App Store Rank or Install Volume

Posted on August 18th, 2015

A common request from our mobile marketing, agency and app publishing clients is for a forecasted app store rank and/or expected install volume increase (or decrease) metric. This desire for data is understandable and frequent enough that I felt a short post here could add some insight into how we view providing these types of metrics. We have opted against forecasting the increase of rank or install volume inside our software. There were several reasons for this decision, but the most important one was that this kind of representation is almost always disingenuous.

Google Play App Name - crafting a great App Title

Google Play App Name - crafting a great App Title

Posted on July 29th, 2015

The name of an app in a Google Play app listing is called the app title, and plays a big role in how Google indexes an app for appearing in search results. Other components of a Google Play app store listing that impact how an app ranks and for which app store searches include the short description and the full description.

App Icon Design for Google Play

App Icon Design for Google Play

Posted on July 29th, 2015

Before a potential user sees an app's description, screenshots, video or ratings, users see an app's icon. Used as sort of an app logo - the app icon's primary role in app store optimization for Google Play is in conversion. There are many theories on app icon design, from which colors to use to the use of text vs no text. Generally, the goal should be to efficiently communicate the app's main features or otherwise align to them. "Efficient" app icon design in this case means "simple". Because of the impact of the App Icon design on app conversion, we we recommend asking potential users, via a

Google Play Screenshot Sizes, Examples & Best Practices

Google Play Screenshot Sizes, Examples & Best Practices

Posted on July 29th, 2015

UPDATE: Google Play Screenshot best practices have changed over the years. Read our updated post in the Google Play Screenshot best practices for 2020. Those following along with our other posts on Google Play app store optimization will know that many elements of an app listing, the metadata like the Google Play app name and descriptions, are directed by which features are most sought after and differentiate an app. Creating an app listing that targets specific searches from a specific audience even impacts creative elements including app icon design and Google Play screenshots.

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