Apple ASO in 9 Steps
Posted on March 20th, 2015
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Google Trends vs Apple App Store Trending
Posted on March 17th, 2015
Since the release of iOS8, Apple has displayed Trending Searches in their app store. We have been tracking Apple App Store and Google Play data since 2011, and have seen just how different web search is from app store search. We thought it would be interesting to take a look at how what Google reports as trending search data via web search in “Google Trends” differed from Apple’s App Store “Trending Searches” data. Going into this data collection and comparison project, I was predicting a few things:
No More Reviews in Google Play App Descriptions
Posted on March 13th, 2015
Google recently updated their Google Play guidelines with one notable change:
Sponsored Search Results in Google Play
Posted on March 11th, 2015
Google recently announced that over the next few weeks, Google Play ads will begin to appear in the search results on Google Play. Google shared a gif on how it would look in practice, which looks a lot like how Google delivers sponsored results in web search. For now, this is being released to a "limited set of users... from a pilot group of advertisers".
Slides - Apple App Store Optimization in 9 Steps
Posted on March 11th, 2015
Want more downloads? Super-relevant, organic downloads? Check out our slides
App Store Localization in Mobile App Marketing
Posted on March 6th, 2015
App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion devices in 2015. Consider for 2014:
How Many App Store Keyword Phrases can a Mobile App Rank for?
Posted on February 19th, 2015
As mobile app marketers know, much of Apple’s app store search and discovery data is hidden.
How to Market an App
Posted on February 17th, 2015
When we discuss how to market an app, we are essentially focusing on what activities maximize the ROI of app development and mobile app marketing investments. Vanity metrics like downloads are cast aside for metrics related to retention and engagement.
Improve Your Mobile Apps Marketing with App Store Intelligence
Posted on February 13th, 2015
A Simple Strategy to Increase CTR and CRO on Paid Campaigns
Which Social Networks Support Mobile App Installs?
Posted on February 12th, 2015
If 2014 was the explosion of Facebook as a mobile app marketing and user acquisition channel - 2015 is shaping up to be the year of alternative channels. Pinterest announced today that they are supporting app downloads, where users can install mobile apps directly from Pinterest with a new product called App Pins. 
Why Web Search Data doesn't work for App Store SEO
Posted on February 4th, 2015
If I told you there was a user acquisition channel that:
The Preferred Ad Format for Mobile App Monetization?
Posted on February 2nd, 2015
Pulling together some of the latest numbers on mobile app monetization trends from various sources -