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Sponsored Search Results in Google Play

Sponsored Search Results in Google Play

Posted on March 11th, 2015

Google recently announced that over the next few weeks, Google Play ads will begin to appear in the search results on Google Play. Google shared a gif on how it would look in practice, which looks a lot like how Google delivers sponsored results in web search. For now, this is being released to a "limited set of users... from a pilot group of advertisers".

App Store Localization in Mobile App Marketing

App Store Localization in Mobile App Marketing

Posted on March 6th, 2015

App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion devices in 2015. Consider for 2014:

How to Market an App

How to Market an App

Posted on February 17th, 2015

When we discuss how to market an app, we are essentially focusing on what activities maximize the ROI of app development and mobile app marketing investments. Vanity metrics like downloads are cast aside for metrics related to retention and engagement.

Which Social Networks Support Mobile App Installs?

Which Social Networks Support Mobile App Installs?

Posted on February 12th, 2015

If 2014 was the explosion of Facebook as a mobile app marketing and user acquisition channel - 2015 is shaping up to be the year of alternative channels. Pinterest announced today that they are supporting app downloads, where users can install mobile apps directly from Pinterest with a new product called App Pins. 

Android vs iOS Super Bowl Matchup

Android vs iOS Super Bowl Matchup

Posted on January 30th, 2015

The Super Bowl is Feb 1st, Apple just released their earnings for Q4, Google said they just passed Apple in # of apps. Let's take a look at