Apple App Store ASO
Posted on July 22nd, 2015
Apple App Store ASO, or app store optimization, is the process of optimizing a mobile app's App Store listing for maximum discovery and conversion from a targeted and relevant audience.
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Marketing Your App
Posted on July 8th, 2015
Marketing your app via the new mobile channels
Mobile App Discovery Challenges
Posted on July 3rd, 2015
Apple recently announced there are 1.5 million apps in their app store, Google Play has 1.4 million. Mobile app discovery continues to be a hot topic among mobile app marketers and publishers. From the broad perspective of all search, discovery and marketing , to specific discovery challenges in the app stores - standing out in the app store is becoming more challenging. Recent changes to Apple's App Store make it even harder for apps to gain an initial traction previously found with a listing on the "new to the app store" section.
How Mobile is Changing Everything
Posted on July 1st, 2015
In 2011, Marc Andreessen released an essay in the Wall Street Journal proclaiming "Software is eating the world". The "internet bubble" had occurred 10 years prior and Andreessen was trying point out that the market hadn't recovered emotionally as many tech stocks were widely undervalued. Andreessen is one of only 6 people in the World Wide Web Hall of Fame, the creator of the first
The Coming Mobile Ad Spend Tsunami
Posted on June 26th, 2015
When we see mobile ad spend charts like this from the annual Internet Trends report from Kleiner-Perkins: The data is clear - digital consumption has caught up with traditional media. Mobile and "internet" or desktop are about even with 24% of the consumption share - adding up to 48% of media share. And while the desktop internet advertising spend almost matches what would be expected based on usage, print is way over represented and mobile is extremely underrepresented. Why aren't more ad budgets being allocated to mobile? Well, mobile ad spend in 2015 doubled from last year - and is still not keeping pace with mobile usage. Check out last year's Internet Trends report. Digital media consumption grew overall from 2013, from 45% share to 48%, but mobile actually took share from desktop internet. In 2013, mobile ad spend was around $7 billion, or 4% of total ad spend. In 2014, mobile ad spend doubled to $13 billion, or 8% of total ad spend, while mobile accounted for 4% more share of media consumption. The ad spend doubles and still can't keep up with the demand. Part of the gap between ad spend and where
Apple Analytics - New Features Review
Posted on June 24th, 2015
At WWDC 2014, Apple announced Apple Analytics was coming. Mobile app publishers and marketers anxiously awaited
Indie Dev and ASO - App Marketing Starts Here
Posted on June 18th, 2015
As an indie app developer - the main focus is often building a great
Apple Passes 63 Billion Mobile App Downloads From Store Search
Posted on June 12th, 2015
The Moscone Center in San Francisco has been busy, and one of the key takeaways from WWDC 2015
Apple WWDC 2015 - Proactive Siri and Native Apple Watch Apps
Posted on June 12th, 2015
The big news from WWDC 2015 was the release of Apple Music, new Mac OS El Capitan, and the announcement
A/B Testing for App Store Listing Optimization
Posted on June 4th, 2015
Mobile A/B testing is a gateway to increased app performance - if done correctly. In this guide, take a look at what you can do to maximize your testing campaigns.
Mobile Highlights from Google IO 2015
Posted on June 3rd, 2015
Last week Google hosted its developers conference - Google IO 2015 -
Mostly Mobile - Facebook, Google and others are now predominantly mobile companies
Posted on May 28th, 2015
Quick - Is Google a mobile company? "Sure" you might say, "But mostly web search and web apps." Apple?