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Facebook's annual F8 developer conference has grown tremendously in just a few years to become one of the most highly anticipated tech events of the year. This impressive growth is due to two main reasons:
The launch of the iPhone and the App Store in 2007 heralded a new era in mobile technology. More specifically, it led to the explosive growth of smartphones and related technologies such as app development. The expansion of the smartphone space led to the creation of new terminologies and vocabulary specific to the industry. Here are some of most common terms and acronyms in the mobile app space and mobile marketing:
Shakespeare once inquired: “What's in a name? A rose by any other name would smell as sweet”. When it comes to mobile apps, however, names matter a great deal. There are many factors that impact app store rankings and user installs - from how the app is indexed to which searches Apple and Google deam an app a relevant result, and then conversion of search result views into installs and users. An app's name impacts all of these factors and often serves as the anchor for the rest of an optimized app store listing. Looking at the top apps in the store, not only overall but by category or niche and a few trends for naming appear:
With so many
Although there are many sources reviewing and opining on mobile app data, there are a few exceptional
There is a lot for mobile marketers and gamers to be excited about as 2016 unfolds! With a whopping 41% of apps downloaded in 2015 being game apps, mobile marketers wishing to capitalize on the latest trends within the app economy would do well to pay attention to current mobile gaming trends and habits. Many of these trends were highlighted and discussed at the annual Game Developers Conference (GDC), held in San Francisco. The conference was attended by approximately 30,000 persons (including gamers, marketers and hangers on) and was streamed online. We feature some of the major highlights of GDC 2016 below. GDC 2016 highlights mobile marketers should make note of Some of the significant emerging ad and mobile technology trends to watch in 2016, as announced at the GDC 2016, include: 1. Virtual Reality (VR) taking center stage Unsurprisingly, VR was hands down the hottest topic at GDC 2016. VR for mass market consumption has been a development issue on the mobile gaming table seemingly forever. Well, the wait is finally over, as October 2016 is expected to be the time of unveiling. As far as the practical application of the feature is concerned, the following can be expected:
Pause to look around and you'll see the same thing practically everywhere you go -- people staring into their phones. For companies trying to promote products or services, these people are all potential customers. If developed correctly, a strong
If you intend to design an iOS app, you must abide by Apple's user interface guidelines. The most important iOS human interface guidelines include:
Using the right app
The Google Mobile App Analytics tool enables app developers and marketers to track a wide range of metrics as well as gather and use data on other analytics platforms. However, first time users of Google's feature-rich analytics solution may face difficulties selecting the metrics to track from the many options available. As such, marketers and developers should focus on the following metrics:
You've spent months, perhaps even years, developing an app that you know is the best thing since sliced bread. Your team has poured heart and soul into this project and cannot wait until launch day. However, without an effective pre-launch strategy for your app, it will more than likely flop. To be sure your app launch goes swimmingly, follow these top 5 steps for app launch success and mobile app promotion.
One way developers can stay ahead of the competition in today's highly competitive business environment is by incorporating data-driven solutions into their mobile apps. Luckily, developers can access a whole host of free and premium mobile analytics tools. With that in mind, here is a look at four awesome free mobile analytics services.