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In 2011, Marc Andreessen released an essay in the Wall Street Journal proclaiming "Software is eating the world". The "internet bubble" had occurred 10 years prior and Andreessen was trying point out that the market hadn't recovered emotionally as many tech stocks were widely undervalued. Andreessen is one of only 6 people in the World Wide Web Hall of Fame, the creator of the first
When we see mobile ad spend charts like this from the annual Internet Trends report from Kleiner-Perkins: The data is clear - digital consumption has caught up with traditional media. Mobile and "internet" or desktop are about even with 24% of the consumption share - adding up to 48% of media share. And while the desktop internet advertising spend almost matches what would be expected based on usage, print is way over represented and mobile is extremely underrepresented. Why aren't more ad budgets being allocated to mobile? Well, mobile ad spend in 2015 doubled from last year - and is still not keeping pace with mobile usage. Check out last year's Internet Trends report. Digital media consumption grew overall from 2013, from 45% share to 48%, but mobile actually took share from desktop internet. In 2013, mobile ad spend was around $7 billion, or 4% of total ad spend. In 2014, mobile ad spend doubled to $13 billion, or 8% of total ad spend, while mobile accounted for 4% more share of media consumption. The ad spend doubles and still can't keep up with the demand. Part of the gap between ad spend and where
At WWDC 2014, Apple announced Apple Analytics was coming. Mobile app publishers and marketers anxiously awaited
As an indie app developer - the main focus is often building a great
The Moscone Center in San Francisco has been busy, and one of the key takeaways from WWDC 2015
The big news from WWDC 2015 was the release of Apple Music, new Mac OS El Capitan, and the announcement
Mobile A/B testing is a gateway to increased app performance - if done correctly. In this guide, take a look at what you can do to maximize your testing campaigns.
Last week Google hosted its developers conference - Google IO 2015 -
Quick - Is Google a mobile company? "Sure" you might say, "But mostly web search and web apps." Apple?
Over the last several months, Google Play has been making several
Learn more about Facebook's new deep-linking, and app-to-app linkage.
The mobile revenue share continues to trend toward Android. Last year, Android passed iOS in share of mobile ad impressions, or ad traffic. According to Opera Software's latest "State of Mobile Advertising"