Improve Your Mobile Apps Marketing with App Store Intelligence
Posted on February 13th, 2015
A Simple Strategy to Increase CTR and CRO on Paid Campaigns
APP STORE OPTIMIZATION BLOG
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Which Social Networks Support Mobile App Installs?
Posted on February 12th, 2015
If 2014 was the explosion of Facebook as a mobile app marketing and user acquisition channel - 2015 is shaping up to be the year of alternative channels. Pinterest announced today that they are supporting app downloads, where users can install mobile apps directly from Pinterest with a new product called App Pins. 
Why Web Search Data doesn't work for App Store SEO
Posted on February 4th, 2015
If I told you there was a user acquisition channel that:
The Preferred Ad Format for Mobile App Monetization?
Posted on February 2nd, 2015
Pulling together some of the latest numbers on mobile app monetization trends from various sources -
Mobile User Acquisition - New Channels for Acquiring Mobile Users
Posted on January 31st, 2015
Clash of Clans and Boom Beach have TV commercials. Candy Crush has tv ads and outdoor ads.
Android vs iOS Super Bowl Matchup
Posted on January 30th, 2015
The Super Bowl is Feb 1st, Apple just released their earnings for Q4, Google said they just passed Apple in # of apps. Let's take a look at
Mobile App Advertising Costs and ASO
Posted on January 22nd, 2015
Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.
iOS App Description Writing Tips
Posted on January 17th, 2015
iOS App Description Tips and Tricks
App Preview Videos: Tips for iOS App Previews
Posted on January 10th, 2015
You’ve perfected your description. Your icon looks great. You’ve uploaded all of the screenshots you need in every required size. Now all that needs to happen is the end-user tapping “GET.” Is there anything else you can do? You can increase your odds with Apple’s new App Preview, a 15-30 second video you can create to get users excited to try your app.
iOS App Submission Screenshots Help
Posted on January 8th, 2015
What are App Store Screenshots Best Practices?
Keyword Competition in App Store Optimization
Posted on June 16th, 2014
There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are derived from concepts from Search Engine Optimization (SEO) and the way mobile search works is very different from web search. We’re here to help debunk all of the myths and assumptions coming from the vast corners of the web and tell you what the facts really are, from people who actually conduct optimizations all day long.
Gummicube wins #Pitchforce competition at #Runway SF
Posted on April 12th, 2014
Gummicube announced as 1st place winner of Pitchforce competition.