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In part 1 we looked at Audience targeting options, Custom Audiences and Lookalikes. In part 2 we will review how to create Facebook mobile ads with Facebook Insights and Retargeting and include
If you have never run an ad campaign on Facebook's advertising platform - you are in for a treat. In this Facebook mobile ads overview - we will introduce terms like look-a-like audiences, custom audiences, Power Editor, conversion pixels and Facebook Insights. We'll review some of the literally hundreds of demographic, behavioral and interest targeting options. Tomorrow we'll cover some best practices including ABT (always be testing), tracking attribution and LTV, and mobile specific examples.
Messenger apps are hot. Facebook recently released their messenger app as a stand-alone web app, 6 months after pulling the messenger feature of their Facebook app into a standalone mobile app. Snapchat is charging $100 CPMs. Tencent (QQMobile) is valued at over $200 billion. Get to know the top mobile messaging apps by monthly average users in our latest slide deck.
At f8 2015 , Facebook announced new Facebook
How cool is the Apple Watch release? Sales are by appointment only. Here are the important dates:
Every so often - maybe quarterly - it is good to take a step back and take in a broader perspective of the market. How are potential customers consuming information? What new tools or social networks are they using? How are organizations spending their ad budgets, what percent is mobile ad spend and what are their development budgets? Not so much a competitive analysis - but rather a review of some of the latest reports to get a pulse on "what's happening". A few reports were released in the last week that provide some new or updated insights to mobile usage and mobile ad spend.
Videos from Facebook's f8 2015 conference are up and accessible here. Wow - so much mobile-related goodness! For mobile app publishers, a few announcements could prove to be game-changers, specifically Messenger and Sharing.
Do you know these 3 ASO Strategies? The best app marketing strategies start with a great app store optimization plan. Let's make sure we are maximizing the app listing spaces in Apple's App Store and Google Play with these 3 tips for Mobile App ASO.
We love data. As an App Store Intelligence platform, we have lots
The closer you get to the customer telling you exactly what they want and are willing to pay for - the less risk in building something that flops. There has always been risk in asking your existing users/clients and target markets what they want - where actual purchases represent only a fraction of the "I absolutely need this feature" crowd. This scenario, played out thousands of times over decades, has led to things like the Lean Methodology, MVPs, and even platforms like Kickstarter. One of the most fool-proof approaches to developing new products or new features is to offer a pre-payment at a significant discount, so clients can tell you what they want - with their wallets. For many mobile apps, however; the communication lines to the client are not as open as with other consumer or business products. Most likely - users of your apps pay Apple or Google directly. They may never know your company name despite daily use of your app. Prepaying for a feature is not a supported payment type in either Apple's App Store or Google Play. Hey - we are still waiting (in vain) for 30-day free trials. So - how do mobile app product managers and the development teams reduce the risk of creating features in their apps that no one is willing to pay for?
You have an amazing
Since the release of iOS8, Apple has displayed Trending Searches in their app store. We have been tracking Apple App Store and Google Play data since 2011, and have seen just how different web search is from app store search. We thought it would be interesting to take a look at how what Google reports as trending search data via web search in “Google Trends” differed from Apple’s App Store “Trending Searches” data. Going into this data collection and comparison project, I was predicting a few things: