Apple Passes 63 Billion Mobile App Downloads From Store Search
Posted on June 12th, 2015
The Moscone Center in San Francisco has been busy, and one of the key takeaways from WWDC 2015
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Apple WWDC 2015 - Proactive Siri and Native Apple Watch Apps
Posted on June 12th, 2015
The big news from WWDC 2015 was the release of Apple Music, new Mac OS El Capitan, and the announcement
A/B Testing for App Store Listing Optimization
Posted on June 4th, 2015
Mobile A/B testing is a gateway to increased app performance - if done correctly. In this guide, take a look at what you can do to maximize your testing campaigns.
Mobile Highlights from Google IO 2015
Posted on June 3rd, 2015
Last week Google hosted its developers conference - Google IO 2015 -
Mostly Mobile - Facebook, Google and others are now predominantly mobile companies
Posted on May 28th, 2015
Quick - Is Google a mobile company? "Sure" you might say, "But mostly web search and web apps." Apple?
Updated Google Play Description Guidelines
Posted on May 28th, 2015
Over the last several months, Google Play has been making several
Facebook Enables Deep Linking for new App Installs
Posted on May 20th, 2015
Learn more about Facebook's new deep-linking, and app-to-app linkage.
Android Passes iOS in Mobile Ad Revenues
Posted on May 18th, 2015
The mobile revenue share continues to trend toward Android. Last year, Android passed iOS in share of mobile ad impressions, or ad traffic. According to Opera Software's latest "State of Mobile Advertising"
Apple Analytics Deeper Dive
Posted on May 14th, 2015
After a week of playing around with the data presented in Apple's new Analytics module - thought it was time to take a deeper dive and share some screenshots. When you login to Apple App Analytics, you are presented with all of your apps, and their
The Mobile Majority
Posted on May 8th, 2015
In a report published April 29th from Pew Research, "State of News Media 2015", the impact of mobile was obvious in just about every media source, type and niche.
Apple Analytics Have Arrived
Posted on May 6th, 2015
Last week Apple started sending invites to beta test their Apple Analytics module they had announced all the way back at their worldwide developers conference in summer, 2014.
App Title Length and ASO
Posted on April 29th, 2015
What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not just fill it to the brim with keywords? Not only does Apple provide 255 characters for app name, but also weighs keywords found in the app title more heavily than those found in the keywords field.