Gearing up for the Apple Watch Launch
Posted on April 9th, 2015
How cool is the Apple Watch release? Sales are by appointment only. Here are the important dates:
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Latest on Mobile Usage and Ad Spend
Posted on April 3rd, 2015
Every so often - maybe quarterly - it is good to take a step back and take in a broader perspective of the market. How are potential customers consuming information? What new tools or social networks are they using? How are organizations spending their ad budgets, what percent is mobile ad spend and what are their development budgets? Not so much a competitive analysis - but rather a review of some of the latest reports to get a pulse on "what's happening". A few reports were released in the last week that provide some new or updated insights to mobile usage and mobile ad spend.
Facebook f8 2015 Mobile Impact
Posted on April 2nd, 2015
Videos from Facebook's f8 2015 conference are up and accessible here. Wow - so much mobile-related goodness! For mobile app publishers, a few announcements could prove to be game-changers, specifically Messenger and Sharing.
Do you know these 3 ASO Strategies? - Slides
Posted on March 30th, 2015
Do you know these 3 ASO Strategies? The best app marketing strategies start with a great app store optimization plan. Let's make sure we are maximizing the app listing spaces in Apple's App Store and Google Play with these 3 tips for Mobile App ASO.
6 Mobile Marketing Infographics Worth Viewing
Posted on March 27th, 2015
We love data. As an App Store Intelligence platform, we have lots
Using App Store Trending Keywords in Product Development
Posted on March 26th, 2015
The closer you get to the customer telling you exactly what they want and are willing to pay for - the less risk in building something that flops. There has always been risk in asking your existing users/clients and target markets what they want - where actual purchases represent only a fraction of the "I absolutely need this feature" crowd. This scenario, played out thousands of times over decades, has led to things like the Lean Methodology, MVPs, and even platforms like Kickstarter. One of the most fool-proof approaches to developing new products or new features is to offer a pre-payment at a significant discount, so clients can tell you what they want - with their wallets. For many mobile apps, however; the communication lines to the client are not as open as with other consumer or business products. Most likely - users of your apps pay Apple or Google directly. They may never know your company name despite daily use of your app. Prepaying for a feature is not a supported payment type in either Apple's App Store or Google Play. Hey - we are still waiting (in vain) for 30-day free trials. So - how do mobile app product managers and the development teams reduce the risk of creating features in their apps that no one is willing to pay for?
Apple ASO in 9 Steps
Posted on March 20th, 2015
You have an amazing
Google Trends vs Apple App Store Trending
Posted on March 17th, 2015
Since the release of iOS8, Apple has displayed Trending Searches in their app store. We have been tracking Apple App Store and Google Play data since 2011, and have seen just how different web search is from app store search. We thought it would be interesting to take a look at how what Google reports as trending search data via web search in “Google Trends” differed from Apple’s App Store “Trending Searches” data. Going into this data collection and comparison project, I was predicting a few things:
No More Reviews in Google Play App Descriptions
Posted on March 13th, 2015
Google recently updated their Google Play guidelines with one notable change:
Sponsored Search Results in Google Play
Posted on March 11th, 2015
Google recently announced that over the next few weeks, Google Play ads will begin to appear in the search results on Google Play. Google shared a gif on how it would look in practice, which looks a lot like how Google delivers sponsored results in web search. For now, this is being released to a "limited set of users... from a pilot group of advertisers".
Slides - Apple App Store Optimization in 9 Steps
Posted on March 11th, 2015
Want more downloads? Super-relevant, organic downloads? Check out our slides
App Store Localization in Mobile App Marketing
Posted on March 6th, 2015
App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion devices in 2015. Consider for 2014: