The Coming Mobile Ad Spend Tsunami
Posted on June 26th, 2015
When we see mobile ad spend charts like this from the annual Internet Trends report from Kleiner-Perkins: The data is clear - digital consumption has caught up with traditional media. Mobile and "internet" or desktop are about even with 24% of the consumption share - adding up to 48% of media share. And while the desktop internet advertising spend almost matches what would be expected based on usage, print is way over represented and mobile is extremely underrepresented. Why aren't more ad budgets being allocated to mobile? Well, mobile ad spend in 2015 doubled from last year - and is still not keeping pace with mobile usage. Check out last year's Internet Trends report. Digital media consumption grew overall from 2013, from 45% share to 48%, but mobile actually took share from desktop internet. In 2013, mobile ad spend was around $7 billion, or 4% of total ad spend. In 2014, mobile ad spend doubled to $13 billion, or 8% of total ad spend, while mobile accounted for 4% more share of media consumption. The ad spend doubles and still can't keep up with the demand. Part of the gap between ad spend and where
