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We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users is how long a user keeps using your app - mobile app retention.
As we leave for our holiday vacations, let’s take a look at how mobile and mobile apps have not only nudged their way into retail, but how mobile shopping is now leading much of the shopping experience. We are not talking about mobile or apps taking over only ecommerce (which they are), but the huge impact mobile is having in “brick and mortar” - meaning the impact of mobile on all retail sales. Until recently, there was a clear divide between ecommerce sales and “in store” sales.
With more than 1.5 million apps on each of the Apple and Google app stores, building a plan for visibility for your app is essential to a return on your investment. Since the majority of mobile app downloads come from app store search, a mobile app marketing plan should start with optimizing for organic discovery in the app stores. App marketing strategies that include app listing metadata, optimized creatives, ratings and review acquisition and even in-app retention and engagement are collectively generally referred to app store optimization or ASO. ASO is often, mistakenly thought of as “finding keywords” for an app’s app store listing. This limited approach is still employed by some app marketing companies, but is not the comprehensive approach needed to compete and thrive in the app stores. What follows are the building blocks of a mobile app marketing plan that an app marketing promotion company should be required to deliver.
Apple’s latest mobile operating system, iOS 9 introduces exciting new features not only for iPhone and iPad users, but for developers and marketers as well.
The holidays are upon us, with "Black Friday" and "Cyber Monday" pointing to a very mobile holiday season.
Like many things in mobile and digital marketing, the mobile app market moves fast. While the very top of the app stores are consistently dominated by mobile-first games and apps - and those with large web user bases migrating to mobile - the top 100 overall and top charts in each category are dynamic. Regularly reviewing the mobile app stores - specifically Apple’s App Store and Google Play - can provide insights and ideas for improved user interfaces (UI), user experience (UX), monetization and more. Below is a starting point. You may develop your own process for reviewing the app market as makes sense for your app or portfolio. To help illustrate a topic we’ll take
App icons.
If you want to tap into app store search traffic, you need to develop a strategy for optimizing a mobile app's store listing . In this article we'll cover building an app store optimization strategy for higher rankings and more organic app installs.
Building, measuring and adjusting an app listing for the app stores is called app store optimization or ASO. In this article we are going to introduce ASO for beginners, why ASO is important, the main topics and key considerations for an optimized mobile app.
Apple and Google both use app store reviews and app store ratings in their app store search ranking algorithms. App store optimization as a practice and strategy is evolving as are the app store ranking algorithms that help to shape ASO. Because the app store rankings algorithms are not shared publically, and differ between Apple and Google,
Building and optimizing your app listing to tap into the massive organic traffic searching the app stores daily takes the right app store optimization tools. Below we will cover some of the very best ASO tools, from getting ratings and reviews, to designing descriptions and screenshots that convert with your target audience and more. While this list is not in any particular order, a good place to start is with working with your target audience.
Positioning mobile apps in the app stores globally for discovery and installs from the massive organic app store search traffic volumes is one of the best long-term strategies for success in the app stores. Creating an app store listing, testing and regularly adjusting to changing market demands is called app store optimization or ASO. In the below whitepaper, we will introduce: