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How Mobile is Changing Everything

Posted on July 1, 2015

In 2011, Marc Andreessen released an essay in the Wall Street Journal proclaiming "Software is eating the world". The "internet bubble" had occurred 10 years prior and Andreessen was trying point out that the market hadn't recovered emotionally as many tech stocks were widely undervalued. Andreessen is one of only 6 people in the World Wide Web Hall of Fame, the creator of the first widely used web browser (Mosaic), Netscape, Opsware (sold to HP

The Coming Mobile Ad Spend Tsunami

Posted on June 26, 2015

When we see mobile ad spend charts like this from the annual Internet Trends report from Kleiner-Perkins: The data is clear - digital consumption has caught up with traditional media. Mobile and "internet" or desktop are about even with 24% of the consumption share - adding up to 48% of media share. And while the desktop internet advertising spend almost matches what would be expected based on usage, print is way over represented and mobile is extremely

Apple Analytics - New Features Review

Posted on June 24, 2015

At WWDC 2014, Apple announced Apple Analytics was coming. Mobile app publishers and marketers anxiously awaited this new analytics module, expecting a release to coincide with the iPhone 6 release. Not only did Apple not release their mobile app analytics module with the new OS and devices (iOS 8 and the 6 & 6 Plus at the time), it took until April of 2015 to be released in beta. For a host of reasons, not to mention Facebook announcing expanded

Indie Dev and ASO - App Marketing Starts Here

Posted on June 18, 2015

As an indie app developer - the main focus is often building a great mobile game, but the ultimate goal of serious game developers and publishers is to build a game that is played, and generates enough revenue for continued development. Investing to make a game better is hard if there is no ROI in sight.

Apple WWDC 2015 - Proactive Siri and Native Apple Watch Apps

Posted on June 12, 2015

The big news from WWDC 2015 was the release of Apple Music, new Mac OS El Capitan, and the announcement of iOS9. Our favorites - new OS for Apple watch that allows for native apps, and an expanded Siri. Similar to Google's Now on Tap announcement at their recent developer conference, a more contextually aware and thus useful and proactive Siri was revealed.

Apple Passes 63 Billion Mobile App Downloads From Store Search

Posted on June 12, 2015

The Moscone Center in San Francisco has been busy, and one of the key takeaways from WWDC 2015is the importance of ASO. After playing host to Google's annual developer conference "Google I/O", Apple held their Worldwide Developers Conference (WWDC) this week. While missing some of the splash of previous WWDCs, the 2015 version still delivered.

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A/B Testing for App Store Listing Optimization

Posted on June 4, 2015

Mobile A/B testing can be critical, even though an awful lot of discussion of app store optimization (ASO) is focused on text. What are the best keywords to target for my app? How should I name my app? How do I write a description that converts eyeballs into users? So it follows, optimizing the visibility of your app in Apple's App Store and Google Play search should

Mobile Highlights from Google IO 2015

Posted on June 3, 2015

Last week Google hosted its developers conference - Google IO 2015 - at the Moscone Center in San Francisco. This was not a mobile-only event, but because Android is a massive end-point for collecting data and reaching users, almost every announcement had a mobile focus or application. Sure, there was an announcement about a revamped Google Photos that comes with unlimited storage for pics and videos.

Mostly Mobile - Facebook, Google and others are now predominantly mobile companies

Posted on May 28, 2015

Quick - Is Google a mobile company? "Sure" you might say, "But mostly web search and web apps." Apple? Sure but they sell Macs too. We know Instagram, Uber, WhatsApp, SnapChat - all mobile first. What about Twitter, Pinterest, Facebook and Pandora? According to the mobile app statistics, including the latest revenue and usage data - all of the above are generating more revenue, more growth and have more usage as mobile apps and/or mobile platforms.

Updated Google Play Description Guidelines

Posted on May 28, 2015

Over the last several months, Google Play has been making severalchanges to Google Play app promotion, the requirements for app listings and the approval process. Working with our clients on writing optimized descriptions, we discovered another restriction for the Google Play description: Your app description should avoid excessive detail and references to your other apps or products.

Android Passes iOS in Mobile Ad Revenues

Posted on May 18, 2015

The mobile revenue share continues to trend toward Android. Last year, Android passed iOS in share of mobile ad impressions, or ad traffic. According to Opera Software's latest "State of Mobile Advertising" report - Android now leads in mobile ad revenues as well. For mobile ad revenues only, iOS monetizes 3 times better than Android. That is to say, in aggregate, an ad shown on iOS makes 3x that of an ad impression on an Android device.