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Gummicube wins back-to-back awards as top emerging Silicon Valley startup

Posted on February 23, 2014

In the last two years the team at Gummicube has had the privilege of helping hundreds of amazing developers and cutting edge startups with App Store Optimization for their apps. In fact, nearly 2,000 campaigns later we have more experience navigating App Store Search than any other company in the world.

Keyword Stuffing Is Never A Good Idea

Posted on January 9, 2014

Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the importance of ASO has spread among the app development community. This is great news! We want developers to get great results from their apps in the App Store and acquire the highest quality users which can only come from App Store Search. Unfortunately, just like traditional SEO for the web there are “white hat” (good) and “black hat” (bad)

App Store Optimization and Search Engine Optimization - They Go Hand in Hand

Posted on October 15, 2013

We’re all about helping developers discover new ways to drive adoption of their apps organically - because organic users are the best, most valuable users. One of the best ways to do this is to optimize your keywords and drive high quality, honest reviews about your app from real end users. The reviews and ratings will be tied directly to the keywords associated with your app - as you have more reviews with relevent keywords, your rank will increase!

User recommendation is the most powerful sales tool

Posted on August 14, 2013

It has been established by numerous independent studies that App Store Search is the most powerful sales channel for apps of all kinds. Nearly 70% of all downloads across both iOS and Android ecosystems are driven by keyword search queries. This behavior is easy to understand - most people don’t know what specific app they want to download, only the problem that they are looking to solve. Indeed, whenever I observe friends or family downloading apps

Case Study - Fun To Do for iPad

Posted on August 14, 2013

The developer of Fun To Do for iPad had created an app with amazing new interfaces to manage your calendar and other day to day tasks. Unfortunately, people were having trouble finding this app among the many other “to do” apps in the App Store. One campaign on Gnome Escape got users buzzing about the app in iTunes.

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App Store SEO: The Inbound Marketer's Guide to Mobile

Posted on August 9, 2013

As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. App Store SEO: The Inbound Marketer's Guide to Mobile