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Understanding the Lifetime Value of Users

Posted on May 19, 2018

Not all users provide the same value to an app. Multiple casual users provide different benefits than a few dedicated ones who constantly use the app, for while all users are important, the ones that continually use it provide more to an app’s success than those who just download it. This is why it’s necessary to understand the lifetime value of app users, from those who download an app and never open it to “super users” who use it on a daily basis.

The Impact of the Feature Graphic for Google Play

Posted on May 16, 2018

Visual assets are an app’s key tool for increasing conversions in the app stores. The icon is the first thing a user sees when browsing through the Google Play Store and screenshots are important to call out the apps core features, but the feature graphic is equally important. For Google Play, the feature graphic should not be underestimated. While icons initially attract users, the feature graphic iswhat drives conversion home. Once a potential

Google I/O 2018 Wrap-up

Posted on May 12, 2018

Google I/O 2018 concluded May 10th, following several exciting days at the tech company’s annual conference. There were a number of announcements, including the release of Android P Beta, new information about Instant Apps, two new software tools for apps and more. Here are a few key highlights that users and developers should know: Android P As many expected, Google focused on the new Android P operating system and how it will help users more than

What to Expect at Google I/O 2018

Posted on May 8, 2018

With Google I/O taking place from May 8 to May 10, technology enthusiasts and developers alike can expect major updates and new additions to Google products and services. If you can’t make the massive conference, Google will be providing ways to follow events and announcements online through live streaming sites like YouTube, Twitch and Mixer, as well as the Google I/O conference app. As Google Play Store updates are released throughout the year,

Facebook Marketing for Mobile Growth

Posted on April 18, 2018

Marketing an app exclusively within the Apple App Store or Google Play Store will severely limit its visibility. A good marketing strategy has to draw users in from a wide range of sources, including both paid ad campaigns and social media. As one of the most frequently used websites and phone apps, it’s no surprise that Facebook ads are used by 93 percent of social media advertisers, and 62 percent of marketers consider it to be their most important

Another Google Play Store Overhaul

Posted on April 14, 2018

Google has launched yet another set of updates for its Play Store with changes that could effect how apps are found and viewed. Developers are working on adjusting their ASO strategy accordingly based off how the updates will impact downloads. A quick note. Some of these changes seem to be live across all devices, while others, specifically the featured image change, is still rolling out. Of the 5 Android devices we tried, only 1 had the change.

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How to Leverage Social Media Ads to Market Mobile Apps

Posted on April 12, 2018

Who among us hasn’t clicked on an ad for an app while scrolling through Facebook, Instagram or Twitter? Very few social media users can honestly say they haven’t, which is why more and more Advertisers are turning to it to capture the attention of potential users. It’s not just the social experience that draws them in, but also the fact that social media ads are very effective. Almost half of the U.S. population who have spent time on a social

The Power of Users: Can User Feedback Force Developers to Make Changes?

Posted on April 6, 2018

Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is just as crucial to keep users engaged and happy so they are actively using that product. To stay ahead of this, developers and companies maintain consistent Reputation Management strategies using user feedback to ensure that the needs of their customers are heard and to keep them coming back. But what happens if

Marketing your Mobile Apps

Posted on April 4, 2018

Marketing mobile apps can seem confusing if you’re not sure where to begin. Traditional methods, such as Google UAC and Apple Search Ads, are a great way to get started, but they’re not the only way. In fact, many developers find they’re not the most effective, either. This article is a collection of content we have published that will help you understand the marketing of mobile apps in non-traditional ways, both to get new users and keep them

GDC 2018 Wrap-Up

Posted on March 30, 2018

With the 2018 Game Developers Conference (GDC 2018) a fond but recent memory, it’s time to look back on what happened at this year’s event. From the latest in AR and VR to mobile marketing, there was never a dull moment throughout the week of the conference. There were multiple seminars, panels and sessions covering gaming news. One highlight was a look at “The Year in Mobile Games” and best practices for launching games on

Google is Making Waves with Updates to the Play Store

Posted on March 28, 2018

Google is at it again with new updates to their Google Play Store that seem to have come out of the blue. Within the past few weeks, users have been reporting new updates that help improve the user experience both in the Play Store and while using apps and playing mobile game. These changes will help users navigate the Google Play Store more easily, discover apps, engage better with ads and even allow users to try apps without installing.

How the UI and UX of an App Affect Users

Posted on March 23, 2018

In the competitive market of mobile games, it’s important to stand out if you want to see downloads and have active players. A forgettable user experience will drive users to play the game once and never think about it again. The games need to stick in their minds, secure a spot in their memories and continue to draw them back in. Players tend to continue playing a game because of its user interface and experience, particularly the music and imagery.