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APP STORE OPTIMIZATION BLOG

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Loot Box Lawsuit and App Store Optimization

Loot Box Lawsuit and App Store Optimization

Posted on June 16th, 2020

Is your app monetization in jeopardy?

Google Play Developer Console Beta Tests Updates

Google Play Developer Console Beta Tests Updates

Posted on June 13th, 2020

The Google Play Developer Console is getting an upgrade, which means it’s time for a beta test.

VoterPal App Store Description Spotlight

VoterPal App Store Description Spotlight

Posted on June 9th, 2020

When your app is available in the stores, how will you let users know everything it has to offer?

App Screenshot Text - ASO Best Practices

App Screenshot Text - ASO Best Practices

Posted on June 6th, 2020

Do you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app?

Carrot Weather App Store Video Spotlight

Carrot Weather App Store Video Spotlight

Posted on June 2nd, 2020

What does an App Store Video say about a mobile app? The video can show your app in action, showcase its top features and much more, as long as it’s designed well.

Google Play Feature Graphic: ASO Best Practices

Google Play Feature Graphic: ASO Best Practices

Posted on May 30th, 2020

Do you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for.

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Google Play Store Tests Gameplay Videos for Mobile Games

Google Play Store Tests Gameplay Videos for Mobile Games

Posted on May 28th, 2020

Can mobile games benefit from user-made videos? The Google Play Store is testing a new feature that may help you find out.

App Store Error Prevents Apps from Launching

App Store Error Prevents Apps from Launching

Posted on May 23rd, 2020

The Apple App Store is not impervious to errors. A newly discovered bug in iOS 13.5 is preventing users from accessing certain apps. Developers should be aware and keep an eye on their apps, as the bug could have a negative impact on their App Store Optimization.

App Keyword Analysis: What You Need to Know for ASO

App Keyword Analysis: What You Need to Know for ASO

Posted on May 21st, 2020

Is your App Store Optimization

TED App Store Screenshots Spotlight

TED App Store Screenshots Spotlight

Posted on May 19th, 2020

If your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech.

3 Key App Metrics You Should Know for iOS ASO

3 Key App Metrics You Should Know for iOS ASO

Posted on May 16th, 2020

Are you tracking the right App Metrics?

App Name Advice for ASO

App Name Advice for ASO

Posted on May 14th, 2020

An app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s important to look at best practices for naming your mobile app.