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Reaching and converting users is an important aspect of App Store Optimization, but retaining them is just as important. When users leave app store reviews, properly responding can make the difference between retaining users (as well as potentially converting new ones) and losing them. Developers should understand the best practices for responding to app store reviews and how it can make a difference.
With the holidays approaching, seasonal apps are seeing an increase in popularity. In order to appeal to users, these apps need to include strong creatives. This includes app store screenshots and videos, especially for photo and video apps. One such example is ElfYourself, which lets users add their faces to dancing elf videos. In this week’s App Store Spotlight, we look at ElfYourself and see if the app store screenshots it uses can help draw in the holiday crowd.
Apple has announced the App Store Connect Holiday Schedule. During this time, App Store Connect will not accept any new apps or updates, so as to give Apple’s team time off to enjoy the holidays. Developers will want to keep this time frame in mind and plan their releases around it.
New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?
Slickdeals is an app designed to help users find and share deals and coupons. With Black Friday approaching, the app’s optimization has been adjusted to target the shopping season. Seasonality requires updating several aspects, including the title, creatives and description. It’s especially important to write an app description tailored to the platform the app is on, including incorporating keywords and testing for conversion. With that in mind, Slickdeals is the subject of this week’s App Store Spotlight, where we see if it can compete in the biggest shopping season of the year.
The key success factor in any industry, especially amongst retailers, is the continual optimization for consumer buying trends as new technology emerges. Shopping has changed from brick and mortar stores to e-commerce, then from e-commerce to m-commerce. This shift in consumer shopping behavior has impacted many retailers' bottom line.
“Minecraft” is an immensely popular video game where players can mine for material, explore, craft items and build structures. The studio recently launched an augmented reality Minecraft app called Minecraft Earth, which brings the exploration and construction elements into the real world through AR. Will Minecraft Earth see the same success as classic Minecraft, or will it need to build its App Store Optimization first? In this week’s App Store Spotlight, we take a look at Minecraft Earth and see.
The app market is global, but not all apps are meant for users worldwide. Some apps are designed for specific countries, states or even individual cities. When an app targets a smaller market, it’s especially important that it can reach and convert users from that region. That’s why App Store Optimization is important for apps built for users in a specific city.
Disney+, the streaming app for all of Disney’s movies and TV shows, has launched. Within the first 24 hours, the app received an estimated 3.2 million downloads across the App Store and Google Play Store. While this is a successful launch, good App Store Optimization can help a mobile app remain competitive after the initial hype wears off and new users begin searching for streaming apps. With that in mind, let’s take a look at Disney+ for this week’s App Store Spotlight and see if its ASO has that Disney magic.
Your app’s install and uninstall rates are critical metrics to understand, and can help shape your development and App Store Optimization strategies. High uninstall rates from App Store Connect should be red flags to developers that something is wrong with a release, such as a retention issue or a bug causing users to delete the app.
Google has been pushing to ensure the apps available on the Google Play Store are safe from malware and adware. The company’s latest effort is a partnership with security firms in what they call the App Defense Alliance. This initiative designed to identify and remove apps with hidden adware, subscription scams and more, so developers should ensure that their apps are secure or risk removal.
Google recently announced that Google Play Points, a rewards system that offers points for every purchase a user makes, will be made available in the United States. The reward system, which has already seen success in Japan and Korea, is designed to encourage purchases on the Google Play Store. Developers offering rewards through Google Play Points can utilize it as part of their App Store Optimization to further drive downloads.