APP STORE OPTIMIZATION BLOG
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App Clips and App Store Optimization
Posted on June 30th, 2020
When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions.
Apple IDFA Privacy Changes: What Marketers Need to Know
Posted on June 27th, 2020
Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.
App Store Review Lets Developers Challenge Guidelines
Posted on June 25th, 2020
The App Store Review process is undergoing new changes in the wake of WWDC 2020. These changes will add new options for developers whose apps or updates are rejected for guideline violations, including ways to ensure bug fixes and updates will still reach users on time.
WWDC 2020 Reveals iOS 14 and More
Posted on June 23rd, 2020
Apple’s WWDC 2020 keynote presentation ended with several announcements, including new operating systems, app development tools and more. It’s time to look at the biggest news from the keynote and how it can impact App Store Optimization.
WWDC 2020: What to Expect
Posted on June 20th, 2020
WWDC, Apple’s annual event, is quickly approaching. While the event is normally an in-person and streamed experience, it has moved entirely online for digital events.
App Store Connect Gets Redesign and Mobile Capabilities
Posted on June 18th, 2020
App Store Connect, Apple’s portal for developers to upload and manage their apps, has undergone a redesign. This adds a highly in-demand feature that will benefit mobile app developers.
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Loot Box Lawsuit and App Store Optimization
Posted on June 16th, 2020
Is your app monetization in jeopardy?
Google Play Developer Console Beta Tests Updates
Posted on June 13th, 2020
The Google Play Developer Console is getting an upgrade, which means it’s time for a beta test.
VoterPal App Store Description Spotlight
Posted on June 9th, 2020
When your app is available in the stores, how will you let users know everything it has to offer?
App Screenshot Text - ASO Best Practices
Posted on June 6th, 2020
Do you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app?
Carrot Weather App Store Video Spotlight
Posted on June 2nd, 2020
What does an App Store Video say about a mobile app? The video can show your app in action, showcase its top features and much more, as long as it’s designed well.
Google Play Feature Graphic: ASO Best Practices
Posted on May 30th, 2020
Do you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for.