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Google Play Console: How it Works

Posted on October 25, 2018

When an app is uploaded to the Google Play Store, the Google Play Console provides the developer with insights and controls to keep everything running and monitor its success. With all the data and controls the Play Console provides, it’s important to understand what there is and how it can inform App Store Optimization.
slack-app-store-spotlight

Slack App Store Spotlight

Posted on October 23, 2018

Slack is a team collaboration app designed to help companies and employees communicate online. Yet while it helps bring coworkers together, does it have an App Store Optimization strategy that can bring users to its app? This week, we shine a spotlight on Slack to see if its ASO is working hard or slacking off.
how-to-get-your-app-featured-on-the-ios-app-store

How to Get your App Featured on the iOS App Store

Posted on October 20, 2018

It’s safe to say that app developers would love getting their app featured on the App Store. It’s well-known that being featured can help improve an app’s visibility and increase its downloads. Apple features curated content on anything from brand-new games and apps to developer stories that give a behind the scenes look at app development. But, are there any steps app developers should take to help their app get featured? Does being featured all
google-playtime-announcements-for-apps

Google Playtime Announcements for Apps

Posted on October 19, 2018

Google has announced new features and functions for Google Play, which will be made available for its Early Adopter Program (EAP) soon before rolling out worldwide. These were revealed at the Google Playtime event in Berlin in addition to official announcements on the company’s Twitter. One of the announcements is a new API that enables apps to prompt updates without having to leave the app itself. The immediate in-app updates create
in-app-purchase-promotions

In-App Purchase Promotions: Why Does it Matter?

Posted on October 18, 2018

In-app purchases are important methods of earning money through an app. Whether they’re large purchases for premium content, subscription renewals or microtransactions for in-app currency, every dollar spent in the app helps make it more of a success. To get the most out of your in-app purchases, you should be sure to name each of them – this will appeal to users better and help your App Store Optimization.
tile-app-store-spotlight

Tile App Store Spotlight

Posted on October 16, 2018

Tile is an app that works with a phone’s Bluetooth connection and GPS to help keep track of objects. Users can place a tag on keychains, boxes or other things they don’t want to misplace and find them through the app. While it’s useful for helping users find their things, can users find it on the App Store and Google Play, or does its App Store Optimization leave it lost? For this week’s App Store Spotlight, we take a look at Tile and examine its
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How to Submit iMessage App for App Store

Posted on October 13, 2018

Since the release of iOS 10, the App Store for iMessage has been available to users and developers. That means developers have more opportunities to expand their horizons by creating and submitting an iMessage app. This addition opened a whole new market for developers, but they’ll still need to make sure that they have an App Store Optimization (ASO) strategy in place to ensure that users are finding their iMessage apps and sticker packs.
apple-app-store-q3-earnings-outpace-google-play

Apple App Store Generated More Growth than Google Play in Q3

Posted on October 12, 2018

The competition between the Apple App Store and Google Play Store is always fierce, but Apple has typically maintained a lead in profits. That lead has grown even further, as the App Store has earned93% more than Google Play in Q3. With that said, it’s important to understand what this means for the app economy and App Store Optimization.
how-to-submit-tvos-apps

How to Submit tvOS Apps for the App Store

Posted on October 11, 2018

With the release of tvOS 12, developers with apps built for Apple TV will be preparing their apps and their App Store Optimization strategies for the new operating system. There are several guidelines and suggestions to remember for developing and launching Apple TV apps, as understanding them is key to a successful submission.
pokemon-magikarp-jump-app-store-spotlight

Pokémon: Magikarp Jump App Store Spotlight

Posted on October 9, 2018

While Pokemon GO may be the Pokemon app that took the world by storm, The Pokemon Company has released other apps and mobile games. One such game is Magikarp Jump, a light game where players raise up a weak little fish Pokemon to jump high into the sky. In this week’s App Store Spotlight, we reel in Magikarp Jump and see if its App Store Optimization is super effective or a flop.
how-to-manage-improve-app-reviews-ratings

How to Manage/Improve App Reviews & Ratings

Posted on October 6, 2018

Users are the reason that apps find success. When users thoroughly enjoy an app, or experience difficulties such as performance issues, bugs, glitches, etc., they leave app ratings and user reviews to make sure their voices are heard. Both the iOS and Android platforms allow developers to respond to user reviews and ratings, but not all understand the importance behind it. Apps that are plagued by negative reviews and ratings are at risk of losing
google-play-store-launches-redesign

Google Play Store Launches Redesign: What it Means for ASO

Posted on October 5, 2018

Earlier this year, Google Play began testing redesigns for the Google Play Store. It seems the testing is complete, as the new design is rolling out to more and more Android devices. With this change, it’s important to understand what the impact will be on App Store Optimization and what developers should do to ensure their apps stay optimized.