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Ecosia App Store Screenshots Spotlight

Posted on April 23rd, 2020

App Store Screenshots provide a first look at the UI, features and core values of an app. In the case of Ecosia, a web browser designed to raise money for planting trees and helping the planet, its screenshots should convey its goal while showcasing its functionality. If the screenshots can do this, users will gain a more thorough understanding of the app and are more likely to convert. As today is Earth Day and Ecosia is one of Apple’s top featured apps for the day, our App Store Spotlight will take a look at its App Store Screenshots on the App Store and Play Store.

Google Play Policy Update for Subscriptions and Location Tracking

Posted on April 21st, 2020

The Google Play policy has received new updates designed to protect users’ personal and financial information. The new policies include changes to subscription services and location access. Developers of apps requiring subscriptions or featuring location tracking should ensure they are fully compliant. Failure to do so could result in apps being rejected or removed from the Google Play Store.

Google Play Store Adds New Teacher Approved Section

Posted on April 18th, 2020

The Google Play Store received an update adding a new section for educational apps. This new section, called “Teacher Approved,” features apps that meet Google’s “Designed for Families” program requirements and have been reviewed by a panel of teachers. For developers of educational apps, this presents new opportunities for App Store Optimization.

New iPhone SE Announced: What This Means for App Developers

Posted on April 16th, 2020

The new iPhone SE has been announced, bringing upgraded capabilities and processors to a familiar device design. When any new Apple device is announced, app developers should assess how their apps will run on it, how they can make the most of the new phone’s functionality and how it may impact their App Store Optimization.

Curio App Description Spotlight

Posted on April 14th, 2020

The app description serves an important role in informing users about how an app works, what it provides and how much it might cost. An up-to-date description lets users see how an app is relevant to their current needs and ongoing events. This is particularly pertinent for news apps such as Curio, an app that provides audio journalism and is currently featured as an “App of the Day” in the App Store. For today’s App Store Spotlight, we take a look at Curio’s description and see how well it follows App Store Optimization best practices.

Spring Seasonality for App Store Optimization

Posted on April 10th, 2020

App Store Optimization requires updating to keep an app relevant, including seasonal updates. With spring starting soon, it’s important for app developers to see if there are any seasonal changes or events that they should update their apps and ASO to account for. Here are several ways that apps can update for springtime events to help them remain relevant as the seasons turn.

Google Play App Developers Get Updates and Resources

Posted on April 9th, 2020

Google Play app developers have had concerns and questions regarding how the Play Store will respond to current events, and Google has answered. A new announcement from Google Play provides an update on app review times, user reviews, guidelines and more to help developers prepare their apps for the Play Store.

Teamfight Tactics App Store Screenshot Spotlight

Posted on April 7th, 2020

An App Store Screenshot will perform well if it can catch user attention at a glance, inform users about the app and connect to their search queries. Most screenshots do this with detailed imagery or informative callout text. Teamfight Tactics, a mobile game featured on the App Store as a Game of the Day, uses a combination of gameplay screenshots and animal characters to reach users. For today’s App Store Spotlight, we look at Teamfight Tactics and analyze its screenshots for App Store Optimization.

App Store Optimization for Homework Apps

Posted on April 4th, 2020

App Store Optimization is important for apps of all types, from educational apps to mobile games. With schools having teachers instruct remotely and many closing down for a month or longer, mobile apps can help educators assign homework and students complete their assignments. Continuing with their theme of featuring apps that can be used while users are sheltered in place, Apple just featured a list of apps for helping with homework. This makes it a good time to understand how homework apps can utilize App Store Optimization.

Knighthood App Store Video Spotlight

Posted on April 3rd, 2020

What makes a good App Store Video? The video should showcase the best qualities of the app, utilize text and music to inform and engage users and follow the guidelines for both stores. For today’s App Store Spotlight, we look at the mobile game Knighthood, a game currently featured on the Apple App Store, and analyze its video strategy.

Apple Extends Update Deadlines

Posted on April 2nd, 2020

App Store Optimization requires consistently updating an app for both app performance and keyword indexation. Oftentimes, it is necessary to update an app to comply with new store

Libby App Description Spotlight

Posted on March 31st, 2020

An App Description should be easy to read, informative and engaging. Updating descriptions for current events, seasonality and specials can keep the app timely and users informed. For today’s App Store Spotlight, we look at Libby, a virtual library app for ebooks and audiobooks, and see how its description conveys information about the app.

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