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Can I Launch an App Without Paid?

Posted on January 10, 2019

Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?

Fitlist App Store Spotlight

Posted on January 8, 2019

With a new year comes plenty of New Year’s Resolutions to lose weight, which means health and fitness apps are seeing an upswing in popularity – searches for “Fitness app" doubled their average in the beginning of January. One such app is Fitlist, which is designed to track workouts and help users reach their fitness goals. For this week’s App Store Spotlight, we take a look at the Fitlist app and see if its App Store Optimization is in good shape

ASO New Year’s Resolutions for 2019

Posted on January 5, 2019

2019 has begun, launching a new year of growth. As the app economy continues to grow, so too do the aspirations of developers and the competition within the market. With that in mind, it’s time for developers to make New Year’s resolutions for their App Store Optimization strategy. Paid marketing is an essential part of ASO. Without it, your app will linger in obscurity behind competitors that are spending the money

Avoiding the App Store Tax: Can it be Done and its Impact on Mobile Marketing

Posted on January 3, 2019

In mid-2018, mobile app developers such as Netflix and Epic Games tried to circumvent the App Store’s cut of the profits from in-app purchases. Now Netflix has launched a global change to no longer support iTunes as a method of payment, so as to ensure that Apple will not be receiving any percentage of the developer’s profits. Following this announcement, one must understand how Netflix is doing this and whether or not other developers can, will

Google Play Store Tests Changes & Launches New Anti-Spam System

Posted on December 21, 2018

Google is doing a little cleaning up and revamping before the holidays, with a new anti-spam system and redesigns to the Play Store. While some of these changes are simply visual updates, others may have an impact that developers should consider. The biggest news is a new anti-spam system that detects fake ratings and reviews. This new system uses machine learning to identify fake or profane reviews and has already helped Google

Portable North Pole App Store Spotlight

Posted on December 18, 2018

With just around a week to go until Christmas, children are hoping that Santa Claus will bring them the gifts they want this year. The “PNP – Portable North Pole” app is designed to provide children with personalized video messages from Santa, creating an on-demand and custom experience. But does its App Store Optimization have the same kind of magic? For this week’s App Store Spotlight, we take a look at PNP and see if it’s on ASO’s nice list.

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2018 Retrospective: How the App Market Changed This Year

Posted on December 15, 2018

2018 was quite the year for the mobile app market. Between innovations in app technology, changes to the app stores, new devices and more, it’s a world very different from what we saw at the beginning of the year. As such, with 2018 drawing to a close, it’s time to look back and see what changes the year brought.

Search Ads: Add New Reporting & Localizations to Support Mobile Marketing

Posted on December 14, 2018

Apple Search Ads has added a new reporting feature that will make it even easier for developers to track their app’s performance for a wide array of metrics. In addition to the new reporting tools, it’s also expanding its availability to nine more territories, allowing developers to reach more users around the world with their Search Ads campaigns.

ASO in 2019: Best Practices and Strategies

Posted on December 13, 2018

As 2018 nears its end, it’s time to look at what has changed in the app store environment and how it will impact the future of App Store Optimization. Both the Apple App Store and Google Play Store underwent changes throughout the year, so while best practices for ASO follow the same overall concepts, the changes should be considered when planning for 2019.

Bitmoji App Store Spotlight

Posted on December 11, 2018

Bitmoji is an app that lets users create personal cartoon-like avatars based on their appearances, complete with reactions, poses and expressions. While it is a popular app, could it do even better with proper App Store Optimization? For this week’s App Store Spotlight, we take a look at Bitmoji and see how well its ASO works.

Mobile Attribution: How to Assess Attribution Discrepancies

Posted on December 8, 2018

Attribution and monitoring where your downloads come from are key to an app’s success. They help shape an app’s marketing tactics and campaigns to target the channels that provide the best results while avoiding those that don’t. Yet there are some pitfalls to watch out for and nuances to consider when looking at an app’s attribution, so it’s important to understand what each metric can really tell you.

App Stores Score on Black Friday 2018

Posted on December 7, 2018

With Black Friday and Cyber Monday 2018 behind us, it’s important to look at how the holiday sales impacted app store profits across the US. 2018 sales reached a new record for the Apple App Store and Google Play Store, with combined spending of over $75 million. Of the two stores, the Apple App Store saw the majority of the profits, with consumers spending $52 million on app purchases and in-app sales. Google Play earned less than half