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Mobile Gaming Trends at GDC 2019

Posted on March 26th, 2019

With the 2019 Game Developers Conference (GDC) concluding another successful year, attendees left with new insights and looks at the latest in gaming of all shapes and sizes. Everything gaming related was on display, from large studios showcasing their latest games to advancements in virtual reality, and especially the latest in mobile gaming. These are some trends in mobile gaming showcased at GDC, and how developers can use App Store Optimization to capitalize on them.

Mobile Games Prepare for Console Cross-Play: How ASO Will Help

Posted on March 22nd, 2019

Epic Games has announced the Epic Online Services, designed to bridge the gap between console, PC and mobile gaming. What this means is that mobile games will not only face more competition from console and PC games, but games going from console to cross-platform mobile will need to understand App Store Optimization in order to compete.

Facebook Outage and its Impact on Mobile Marketing

Posted on March 21st, 2019

Recently, a Facebook server configuration error caused a glitch that resulted in its longest-ever outage. The glitch left users unable to access not only the Facebook app and webpage, but other apps owned by Facebook, including Instagram, Messenger and WhatsApp. What was a mild inconvenience for users was more problematic for developers who use Facebook ads as part of their marketing campaigns, and might even impact their App Store Optimization.

The New York Times App Store Spotlight

Posted on March 19th, 2019

The New York Times is a major newspaper, covering topics vital to the nation and the world. As users begin moving from print media to digital, newspapers like The New York Times have had to adapt with their own mobile apps. For this week’s App Store Spotlight, we take a look at The New York Times app and its App Store Optimization to see if its news is reaching the audience it needs.

Google Play Changes Icon Designs

Posted on March 16th, 2019

Google Play has updated with a new way to design app icons. These provide dynamically rounded corners and remove shadows, creating a more uniform shape throughout the Play Store. As developers create new icons for their apps, they should consider the App Store Optimization best practices for creative assets and the value that icons provide to an app.

Google Play Store Adds Custom Store Listings

Posted on March 15th, 2019

Google announced a new feature for developers to use when creating apps for the Play Store. With the addition of custom store listings, developers can now target users with specific languages in specific countries. This opens new opportunities for App Store Optimization, particularly for localization for listings around the world.

Dogo App Store Spotlight

Posted on March 12th, 2019

Dogo is an app designed to help users train dogs, offering instructions for teaching tricks and behaviors, feedback from professional trainers and a daily training plan. But is it trained in the ways of App Store Optimization, or is that a new trick this old dog hasn’t learned? For this week’s App Store Spotlight, we take a look at Dogo and see if its ASO is helping it fetch users.

First Impressions: The Importance of Immediate Attention on Mobile Marketing

Posted on March 9th, 2019

When a user sees a mobile ad, how much time does it need to leave a first impression? Ten seconds? Two seconds? According to research from The Wall Street Journal, the most lasting impression happens in less than a second. This research can be applied towards App Store Optimization when designing an app listing’s creative content to make the best impression on users.

Google Introduces Rewarded Products Monetization Options

Posted on March 8th, 2019

Google is introducing new ways to let app developers monetize their apps while rewarding users. The new monetization option is called “Rewarded Products,” as it allows non-paying users to obtain in-app goods by spending their time, rather than money. There are many ways that utilizing this can be beneficial to an app’s App Store Optimization strategy as well as a source of income.

How Casino Apps Stay Compliant

Posted on March 7th, 2019

Many casino apps have to walk a tricky tightrope of compliance. They seek to provide an engaging casino experience, but they also cannot offer real gambling on the App Store or Google Play Store. So how do casino apps remain compliant, and how does this impact their App Store Optimization strategy?

Noovie ARcade App Store Spotlight

Posted on March 5th, 2019

When you go to the movies, there’s a good chance you’ve seen a pre-show ad about the Noovie ARcade app, saying how you can play augmented reality games based on the image on the screen. The Noovie app attempts to enhance the movie theater experience with AR games, but for that to happen, users must find and download it first. So is Noovie’s App Store Optimization a cinematic hit, or will its theatrical run be cut short? For this week’s App Store Spotlight, we turn the camera to the Noovie ARcade app.

The Importance of a Developer Page

Posted on March 2nd, 2019

When a developer publishes apps on the Google Play Store, they can also create a developer page. This is more than just a list of their published apps – it’s a place where users can get to know who the developer is and learn who they’re getting apps from. Perhaps even more importantly, the text used here is indexed in Google Play store search. As such, a good developer page can be helpful for an app’s optimization on Google Play.

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