APP STORE OPTIMIZATION BLOG
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App Store Privacy Labels - February 2021 Changes
Posted on March 1st, 2021
Learn about the latest updates to App Store Privacy Labels and ensure your app is up to date.
Greedy Cats App Store Spotlight
Posted on February 27th, 2021
Learn how Greedy Cats uses the text assets on its product page - the App Title, Subtitle and Description - in this week's App Store Spotlight.
Frostborn App Store Spotlight
Posted on February 19th, 2021
How does Frostborn utilize its App Icon and Screenshots and where can it improve? We take a look in today's App Store Spotlight.
UTM Links - What are they & How to Track
Posted on February 16th, 2021
Learn how to track all of your web traffic using UTM tracking!
Sanvello App Store Spotlight
Posted on February 8th, 2021
How does Sanvello look to convert users with its Google Play creative set? We take a look in today's App Store Spotlight.
Category Ranking: Impact of External Factors
Posted on February 6th, 2021
Category ranking is based on the volume and velocity of downloads, but what apps have seen success from outside sources?
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App Store Review Guidelines: February 2021 Updates
Posted on February 2nd, 2021
Learn the latest App Store Review Guidelines changes from February 2021, including more details on App Tracking Transparency.
Apple & Google Remove Reviews for Robinhood
Posted on January 30th, 2021
A massive influx of negative ratings for Robinhood were quickly removed by Apple and Google. Learn more about what happened and how ratings and reviews work.
App Store Optimization: Preparing for Tax Season
Posted on January 26th, 2021
Don’t forget your taxes AND your app store presence! Read how to prepare your ASO strategy for this tax season!
SpellTower+ App Store Spotlight
Posted on January 20th, 2021
Indie favorite Spelltower+ has been once again featured by Apple. But will its screenshots make users spell G-E-T?
What is Mobile Marketing?
Posted on January 16th, 2021
What is mobile marketing and how can it help your app? Get an overview of its different aspects.
Google Play Conversion Benchmarks: Pitfalls to Avoid
Posted on January 12th, 2021
Learn about Google Play Developer Console's Conversion Benchmarks, how to best utilize them and pitfalls to avoid.