APP STORE OPTIMIZATION BLOG

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App Store Review Guidelines: February 2021 Updates

Posted on February 2nd, 2021

Learn the latest App Store Review Guidelines changes from February 2021, including more details on App Tracking Transparency.

Apple & Google Remove Reviews for Robinhood

Posted on January 30th, 2021

A massive influx of negative ratings for Robinhood were quickly removed by Apple and Google. Learn more about what happened and how ratings and reviews work.

App Store Optimization: Preparing for Tax Season

Posted on January 26th, 2021

Don’t forget your taxes AND your app store presence! Read how to prepare your ASO strategy for this tax season!

SpellTower+ App Store Spotlight

Posted on January 20th, 2021

Indie favorite Spelltower+ has been once again featured by Apple. But will its screenshots make users spell G-E-T?

What is Mobile Marketing?

Posted on January 16th, 2021

What is mobile marketing and how can it help your app? Get an overview of its different aspects.

Google Play Conversion Benchmarks: Pitfalls to Avoid

Posted on January 12th, 2021

Learn about Google Play Developer Console's Conversion Benchmarks, how to best utilize them and pitfalls to avoid.

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discovery+ App Store Spotlight: App Store Optimization Strategy

Posted on January 9th, 2021

Is discovery+’s App Store Optimization strategy helping it be discovered? We take a look in our latest App Store Spotlight.

App Store Review Guidelines: Amphetamine App

Posted on January 5th, 2021

App Store Review Guidelines are an important factor in whether or not your app goes live, or remains live. Learn about Amphetamine's story of rejection and resolution and how you can work through similar issues, should they arise.