Want more ASO Tips?
Contact Us
An App Store Video is a great way to engage users and demonstrate an app’s features in action. For mobile games, this can be a powerful tool for driving conversion. Call of Duty Mobile, a mobile version of the popular console FPS game franchise, uses an App Store Video designed to hype users and boost conversions. For today’s App Store Spotlight, we look at its App Store Video.
Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads campaign can also benefit an app’s organic growth. As it is a helpful tool for App Store Optimization, developers and marketers looking to start an ASA campaign should know a few key things about Search Ads.
An App Store Description should convey the uses and purpose of an app in a way that users can read easily. It can be tricky for apps that serve an important purpose to condense everything down, but it is necessary. Be My Eyes, an app designed to help the visually impaired through user volunteers, needs a good description to convert users into new volunteers. In this week’s App Store Spotlight, we focus on Be My Eyes and its App Store Description.
An App Store Video, whether it’s an App Preview Video on the Apple App Store or a Promo Video on Google Play, can be a powerful tool for user conversion. A good video can increase conversions by up to 25%, although a poorly-made one can have an equally detrimental effect. For apps available on both the App Store and Google Play Store, it may be necessary to create more than one video. For an example of this, we look at the mobile game Starbeard and its App Store Videos.
App Store rankings are key to success on the App Store and Play Store. An app’s ranking determines how easy it is for users to find it in the stores. Since 70% of app discoverability happens in searches, the higher your app ranks for search terms, the better your chances of it being downloaded are. In order to succeed, app developers must understand how the stores determine rankings, as well as how App Store Optimization can help.
There are multitudes of apps on the market that can serve nearly every need, but with the great variety comes intense competition. Translator apps are a great example of apps with high competition and high demand – which means that App Store Optimization can be a deciding factor in their success. Here are some factors translation app developers should consider for their App Store Optimization strategies.
The App Store Description should tell users everything they need to know about an app in a clear and easy to read manner. There are many ways a description can go about this, but there are several best practices that remain consistent. For Fallout Shelter, a mobile game based on the popular “Fallout” franchise, it needs an App Store Description that can make the game stand out on its own while still appealing to fans of the series. For this week’s App Store Spotlight, we look at Fallout Shelter’s App Store Description and see its strengths and weaknesses.
As the app economy continues to grow, overall app profits consistently increase. Apple recently announced record App Store revenue from 2019’s holiday season, clearly indicating a growth in app profits for the company. Developers wanting to make the most of the growing app economy will need App Store Optimization to compete for the largest cuts of the profit.
Quora is an online platform where users can ask questions covering a number of topics, with apps available on the Apple App Store and Google Play Store. One component of success on the stores is app store screenshots that showcase the uses and benefits of the app in a visually appealing way. For this week’s App Store Spotlight, we look at Quora’s app store screenshots and see if they follow App Store Optimization best practices.
Chat bots and virtual assistants are helpful applications that can serve a wide number of purposes. From helping direct customers to friendly conversations with users, they’re utilized in several fields and in many ways. Chat bot and virtual assistant apps must therefore use App Store Optimization strategies that target the right users, drive conversions and help them stay competitive on the App Store and Google Play Store. With that in mind, here are several ASO strategies that chat bot app developers should know when designing their app marketing.
Many apps rely on embedding or accessing web content, from shopping apps to social networking. These apps will need to update the API they use, as Apple has announced that all apps on the App Store must move from the UIWebView API to WKWebView. Developers that neglect to update their apps on time may find their apps rejected from the App Store, which could negatively impact their App Store Optimization.
With 2019 nearing its end, it’s time to take a look back and see how App Store Optimization has changed over the past year. The year was filled with changes that impacted all parts of the app ecosystem, from new devices and operating systems to new store guidelines and developer tools. Let’s take a trip through the year and see some of the biggest changes to come out of 2019.