APP STORE OPTIMIZATION BLOG
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AppTrackingTransparency: The Impact on Kids Apps
Posted on May 14th, 2021
iOS 14.5 impacts what data can and cannot be collected without a user opting in. For some apps, this may actually be a good thing.

AppTrackingTransparency Guideline Updates
Posted on May 10th, 2021
Learn about new updates to Apple's AppTrackingTransparency guidelines regarding Apple's newly required permissions message.

Dice Merge App Store Spotlight
Posted on May 3rd, 2021
Learn what Dice Merge is doing well in its Google Play store listing, and where it stands to improve.

Apple Adds App Store Search Suggestions
Posted on April 30th, 2021
Apple recently unveiled suggestions for App Store search. Learn about this new feature and what it could mean for your ASO strategy.

iOS 14.5 - User Privacy and Apple Search Ads Changes
Posted on April 26th, 2021
The highly anticipated launch of iOS 14.5 is here. Learn about the changes to user privacy and Apple Search Ads that are coming with it.

Mountain Project App Store Spotlight
Posted on April 23rd, 2021
Mountain Project aims to help outdoor enthusiasts find their way to climb to new heights. But is there anything they can be doing to help potential users find their app?
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That Level Again App Store Spotlight
Posted on April 19th, 2021
That Level Again is full of unexpected, often frustrating surprises. See what they're doing well and what strategies can help take them to the next level.

League of Legends: Wild Rift App Store Spotlight
Posted on April 16th, 2021
League of Legends: Wild Rift delivers on all the hype and excitement as a fast-paced 5v5 MOBA. In today's App Store Spotlight, strap in for a wild ride as we take a look into the rift to see if this has what it takes to claim victory!

Apple App Store Antitrust - Apple To Testify
Posted on April 12th, 2021
Apple is set to testify in front of Senate Judiciary Committee on April 21 against antirust allegations.

App Store Privacy - AppTrackingTransparency
Posted on April 9th, 2021
Apple will soon require all apps to adhere to updated privacy guidelines or face rejection in the App Store.

hoopla Digital App Store Spotlight
Posted on April 5th, 2021
hoopla Digital lets you borrow free books, movies and more. In today's App Store Spotlight we see if this library app can compete with the best of them to make the App Store's next bestseller list.

Project Makeover App Store Spotlight
Posted on April 2nd, 2021
Project Makeover helps you style clients, but is the app in need of its own makeover? We peel back the glitz and glam in today's App Store Spotlight to get to the core about Project Makeover's ASO pros and cons.
