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Apple Search Ads is a great tool for marketing your mobile app; it can help put your app in front of users while contributing to its organic growth. With that in mind, developers running Search Ads should monitor their campaigns closely, as any changes to the program can impact ongoing campaigns.
There’s a plethora of shopping apps on the App Store and Google Play Store, each trying to find a different niche to target. Boxed is a shopping app that delivers in bulk at wholesale prices, in order to meet consumer demands for both quantity and affordability. No matter how much the bulk or how low the price, consumers won’t buy from them if they can’t find the app, which is why App Store Optimization is so important. For this week’s App Store Spotlight, we take a look at Boxed and unpack its ASO.
Apple is making a change to its operating system with the release of iOS 13, designed to improve user security. This change will impact several apps, particularly those with VoIP capabilities. Apps with those capabilities should prepare to update accordingly. Failure to do so can result in getting removed from the App Store, which can have long-lasting impacts on its App Store Optimization. At the same time, apps that do update can use this opportunity to stay ahead of the competition as competing apps are impacted by the change.
A/B testing is an essential part of an App Store Optimization strategy. It’s crucial to test all aspects of your app’s metadata with different variants of its creatives and description to understand what users react to. Google Play offers Store Listing Experiments, which enable developers to test variants of their app’s page and determine what performs best.
Mailchimp is an email marketing platform for small businesses, with a companion app designed to enable users to manage their contacts and emails from their mobile devices. While the app’s team understands multiple facets of marketing, mobile marketing requires a different set of tools and knowledge – specifically, it requires App Store Optimization. In this week’s App Store Spotlight, we take a look at Mailchimp and see if its ASO is up to the task.
When you’re choosing your keywords for your app, you want to make sure you’re getting the ones that will help your visibility and downloads. You want users to find your app in searches, which will require targeting keywords that are in-demand and related to your app, then working to increase your rankings for them. As keyword optimization is a central part of App Store Optimization, we’ll review how to optimize your App Store keywords.
Google Play is preparing to launch a new subscription service, which will provide users with access to premium Android apps and all in-app purchases for a monthly fee. While the Play Pass service is still underway, it may create future opportunities for app developers to reach new audiences when supported with App Store Optimization.
Google Play has announced new changes to the Developer Console, designed to provide new insights into installs and performance. These changes can be used to gain an in-depth look into your app, which can help you fine tune your App Store Optimization strategy. With that in mind, let’s take a look at the new changes and see how they can help your app, as well as what the data can’t tell you that ASO software can.
There’s no denying the popularity of cats on the internet. Between videos, memes and cats achieving celebrity status, it’s no wonder that there are plenty of apps dedicated to cats as well. For this week’s App Store Spotlight, we take a look at the aptly-named app “Cats are Cute” and see if it’s optimized to succeed on the App Store and Play Store. Does it roar like a lion, or has the cat got its tongue?
App Store Connect, previously called iTunes Connect, is Apple’s control hub for apps. Anything that impacts an app, from its metadata to its metrics, are found here. As such, it’s important to understand how App Store Connect works, especially in relation to deploying an app’s App Store Optimization.
Nintendo has launched a new app for the popular “Mario” franchise, bringing the classic “Dr. Mario” game to mobile devices. While the franchise name certainly gives it a strong start, does the app also have healthy App Store Optimization, or are its rankings in need of medicine? For this week’s App Store Spotlight, we give Dr. Mario World a checkup and see how its ASO is doing.
The Promotional Text is a section of an iOS app page that provides quick information about the app. This can include short pitches or taglines, but a common purpose is to let users know about promotions and changes for the app. The Promotional Text’s value for conversion makes it a helpful tool for App Store Optimization.