APP STORE OPTIMIZATION BLOG
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App Store Connect Holiday Schedule 2021
Posted on November 8th, 2021
Developers on the iOS App Store should plan in advance of the upcoming Holiday Schedule to allow enough time for apps to get approved during the busy holidays.
App Store Optimization Best Practices - Iteration
Posted on November 1st, 2021
App Store Optimization is an involved process that should be regularly revisited based on recent changes in trends. Iteration is one of the key drivers for success in ASO.
Mobile Marketing Trends - Seasonality
Posted on October 29th, 2021
It’s the Holiday Season - App Store Optimization is key to getting your Black Friday and Cyber Monday deals discovered on the app stores.
iOS 15 In-App Events
Posted on October 25th, 2021
After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.
App Optimization - Seasonality
Posted on October 22nd, 2021
App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.
App Optimization Android - Cat Bird
Posted on October 18th, 2021
When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.
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Google vs Epic Games
Posted on October 15th, 2021
Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.
App Store Screenshot Design - There Is No Game
Posted on October 11th, 2021
App Store Screenshot Design is key to conversion. See how an Essential Game Indie implements theirs and ideas for improvement.
App Analytics Metrics Updated
Posted on October 8th, 2021
App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.
Secret Neighbor App Store Spotlight
Posted on October 4th, 2021
See how Secret Neighbor sneaks in some keywords and where it is scarily underutilizing some ASO best practices.
Reviews & Ratings for Built-In iOS Apps
Posted on October 1st, 2021
Apple now allows users to leave Reviews and Ratings for its built-in apps on the App Store. See initial feedback and how this change can be beneficial for Apple in the long-term.
Bomb Club App Store Spotlight
Posted on September 27th, 2021
See how Apple's Game of the Day, "Bomb Club," can improve its ASO strategy to really blow up big.