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App Store Connect at WWDC 2019

Posted on June 8, 2019

With Apple’s WWDC event now over, it’s time to take a look at announcements and updates that came out of the event. While everyone is talking about the keynote news, from iOS 13 to the $999 computer stand, there are important updates to app development and App Store Connect that could impact app development and App Store Optimization.

Apple Announces App Store Policy Updates

Posted on June 7, 2019

Apple has rolled out several changes to the App Store Review Guidelines, encompassing rules for advertising, gambling apps, VPNs and more. These changes may impact how several apps are built and marketed, so app developers should pay close attention to the changes and how it may impact their App Store Optimization.

Warriors of Waterdeep App Store Spotlight

Posted on June 6, 2019

Warriors of Waterdeep is a mobile game based off the “Dungeons & Dragons” tabletop RPG setting. In it, players collect and level up characters, explore dungeons and gather treasure. The next question is: is the game’s App Store Optimization leveled up, or is the App Store a dungeon with too high a challenge? For this week’s App Store Spotlight, we look at Warriors of Waterdeep and see if its ASO rolled a natural 20 or a critical fumble.

WWDC 2019: Announcements and App News

Posted on June 4, 2019

Apple’s WWDC conference has begun, kicking off with a keynote that covered major upcoming news and announcements. As anticipated, the company has revealed new iOS and macOS versions, as well as news that’s vital for app developers. The major announcement was iOS 13, the newest version of the iPhone’s operating system. This update brings several new features to iOS devices, including:

Google Play Restricts Apps for Marijuana, Alcohol and Tobacco

Posted on June 1, 2019

Google Play continues its policy updates. Following the new rules for children’s apps and loot boxes, it is introducing restrictions on apps regarding the sale of marijuana, as well as ones that sell or glorify tobacco or alcohol products. With this change, many app developers may need to modify or reposition their apps and App Store Optimization to avoid removal.

Loot Boxes and App Store Optimization

Posted on May 31, 2019

There is a legal debate over the fate of microtransactions, particularly loot boxes. A proposed bill could impact the sale of randomized in-game items, including loot boxes or summons in “gacha” games. At the same time, Google has added a new Play Store policy wherein developers must disclose the odds of receiving items in loot boxes. Apps and mobile with loot boxes or similar systems should look at the new requirements and think about how to utilize

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Google Play Updates Developer Policies for Kids Apps

Posted on May 30, 2019

Google has announced a new set of developer policies designed to create a safer online environment for children and families. This includes keeping personal information secure, monitoring advertisements and selecting a target audience in line with their content. These changes can not only help keep the Play Store safer for kids, it can also assist with proper audience targeting for App Store Optimization.

Apple Announces WWDC 2019: What to Expect for Apps

Posted on May 23, 2019

Apple’s biggest event, WWDC, will begin on June 3rd, 2019 and run through the 7th. The annual developers conference, held at the San Jose McEnery Convention Center, is set to include announcements for several new product features that app developers should be aware of. Knowing the upcoming features and updates will help developers prepare their apps and their App Store Optimization in advance so they’ll be ready when the changes go live.

Hulu App Store Spotlight

Posted on May 21, 2019

Hulu is a video streaming website and app where users can watch original programming, live sports and licensed content. Recently, new buzz picked up around Hulu after Disney acquired the service. Buzz alone is not enough to drive app downloads, though – it also needs App Store Optimization. For this week’s App Store Spotlight, we take a look at Hulu and see how well its ASO works.

Marketing Your AR App With ASO

Posted on May 18, 2019

Augmented reality is an app trend that’s been growing consistently. It’s expanded from mobile games to apps for shopping, measuring, decorations and more. As AR continues to find new uses, app developers have to think about how to make their augmented reality app stand out and attract users. App Store Optimization best practices can help an AR app showcase its features and attract new users.

Apple Launches iOS 12.3

Posted on May 17, 2019

The latest iOS update has launched, bringing several new features and enhancements to mobile devices. With the update to iOS 12.3, it’s important to look at what’s new, what’s changing and what app developers can utilize for their apps and App Store Optimization. What’s New iOS 12.3 provides a number of updates, starting with their TV app. This adds new sections for movies, Kids TV, sports and so on, as well as a new bottom bar. Apple is also including

Apple Antitrust Lawsuit Proceeds: How This Will Impact Apps

Posted on May 16, 2019

Apple has been facing legal challenges with how it manages the App Store. In addition to antitrust inquiries from the European Union, it has been battling in the Apple v. Pepper suit. The Supreme Court is letting the lawsuit proceed and rejected Apple’s arguments, and while the case is in its early stages, it could have a major impact on the App Store.