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Now that it’s Halloween, the App Store and Google Play Store are showcasing apps designed or updated for the holiday. We’ve stressed the importance of seasonality, and this is where seasonal updates for Halloween pay off. What apps built App Store Optimization strategies for Halloween and how well did they succeed? Here’s how Halloween seasonality benefited them.
Apps and mobile game developers typically want to reach a worldwide audience. Getting users around the world to enjoy an app can be both profitable and fulfilling. In order to reach users overseas, they’ll have to localize their apps for each region. The localization process extends beyond the app itself – localizing an app’s ASO is also important, especially for mobile games trying to reach a wider audience.
The Escape Game apps are a series of mobile games by Jammsworks Inc, each with a different theme. They’re mobile apps based off escape rooms, where users must uncover hidden clues and solve puzzles to escape the room. With Fall well underway, apps with an autumnal theme can capitalize on seasonality to grow. For this week’s App Store Spotlight, we take a look at Escape Game: Autumn and its App Store Optimization.
As the seasons change, so do user interests and searches. Certain terms will grow or wane in popularity, presenting new opportunities for app developers to improve their App Store Optimization. Now that Halloween is almost over, it’s time for developers to think about the next steps for including seasonality in their ASO strategies.
Following the Android Dev Summit, Google has revealed five new experimental apps, along with instructions on how to design similar ones, to demonstrate how apps can be used to assist with mental well-being in a digital era. Called the Digital Wellbeing Experiments, Google is providing open code and a “Hack Pack” for developers to design their own apps to “help people find a better balance with technology.” As developers work with the experiments or compete with their own wellbeing apps, they should understand how App Store Optimization can help their success.
The 2019 Android Dev Summit has begun, with two days of announcements and sessions. Now that the keynote has ended, there are a number of announcements and highlights that developers should consider for app development and App Store Optimization.
Dumb Ways to Draw is a game where players use the touchscreen of their mobile devices to draw on the game screen and get bean-shaped characters to safety. The game recently updated for Halloween with special event levels and is featured on the iOS App Store. It also happens to be the subject of this week’s App Store Spotlight, so let’s take a look at Dumb Ways to Draw and see if its App Store Optimization helps it draw in users.
Choosing a name for your app is important in more ways than you might think. Not only is it key for your branding and informing users of its purpose, but it also is essential for App Store Optimization. Your iOS app’s title and subtitle influence your keywords, provide value propositions and have an impact on conversions, so you should fully understand the best practices for naming your app.
Apple recently announced that iOS half of all Apple devices are currently running iOS 13, including a larger percentage of all devices introduced in the last four years. The latest operating system can run on iPhone SE devices and on, as well as the 7th generation iPod touch, although iPhone 5s, 6 and 6 Plus are no longer supported. This means that developers can potentially gain or lose a large portion of their audience based on how well their apps are designed for the latest operating system, and their App Store Optimization is updated accordingly.
Google’s Android Dev Summit will kick off on October 23, 2019, where keynote speakers and presenters will go over the latest in Android app development. The summit comes shortly after the “Made by Google” event, which revealed the Google Pixel 4, so there will likely be many new announcements to keep an eye out for. App developers should keep a close eye on the conference and consider how changes can impact their App Store Optimization. With that in mind, here’s what we can expect to see at the 2019 Android Dev Summit.
CodyCross is a crosswords app with scenic backgrounds and an alien mascot character. For a subscription fee, users can get weekly puzzles of varying difficulties and themes. Can CodyCross solve the puzzle that is App Store Optimization, or does it get lost in the search results like a well-hidden word in a puzzle? For this week’s App Store Spotlight, we take a look at CodyCross.
Paid marketing, such as Google Ads and Apple Search Ads, is a tool that can enhance an app’s conversions and organic rankings. Every paid install can help an app gain 1.5 more organic installs, so paid acquisition helps apps even when the paid campaign ends. Google has adjusted how it delivers repeat ads, which may impact app developers using Google Ads to supplement their App Store Optimization.