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New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?
Slickdeals is an app designed to help users find and share deals and coupons. With Black Friday approaching, the app’s optimization has been adjusted to target the shopping season. Seasonality requires updating several aspects, including the title, creatives and description. It’s especially important to write an app description tailored to the platform the app is on, including incorporating keywords and testing for conversion. With that in mind, Slickdeals is the subject of this week’s App Store Spotlight, where we see if it can compete in the biggest shopping season of the year.
The key success factor in any industry, especially amongst retailers, is the continual optimization for consumer buying trends as new technology emerges. Shopping has changed from brick and mortar stores to e-commerce, then from e-commerce to m-commerce. This shift in consumer shopping behavior has impacted many retailers' bottom line.
“Minecraft” is an immensely popular video game where players can mine for material, explore, craft items and build structures. The studio recently launched an augmented reality Minecraft app called Minecraft Earth, which brings the exploration and construction elements into the real world through AR. Will Minecraft Earth see the same success as classic Minecraft, or will it need to build its App Store Optimization first? In this week’s App Store Spotlight, we take a look at Minecraft Earth and see.
The app market is global, but not all apps are meant for users worldwide. Some apps are designed for specific countries, states or even individual cities. When an app targets a smaller market, it’s especially important that it can reach and convert users from that region. That’s why App Store Optimization is important for apps built for users in a specific city.
Disney+, the streaming app for all of Disney’s movies and TV shows, has launched. Within the first 24 hours, the app received an estimated 3.2 million downloads across the App Store and Google Play Store. While this is a successful launch, good App Store Optimization can help a mobile app remain competitive after the initial hype wears off and new users begin searching for streaming apps. With that in mind, let’s take a look at Disney+ for this week’s App Store Spotlight and see if its ASO has that Disney magic.
Your app’s install and uninstall rates are critical metrics to understand, and can help shape your development and App Store Optimization strategies. High uninstall rates from App Store Connect should be red flags to developers that something is wrong with a release, such as a retention issue or a bug causing users to delete the app.
Google has been pushing to ensure the apps available on the Google Play Store are safe from malware and adware. The company’s latest effort is a partnership with security firms in what they call the App Defense Alliance. This initiative designed to identify and remove apps with hidden adware, subscription scams and more, so developers should ensure that their apps are secure or risk removal.
Google recently announced that Google Play Points, a rewards system that offers points for every purchase a user makes, will be made available in the United States. The reward system, which has already seen success in Japan and Korea, is designed to encourage purchases on the Google Play Store. Developers offering rewards through Google Play Points can utilize it as part of their App Store Optimization to further drive downloads.
Yummly is a recipe and shopping list app made to help users find recipes suited for their tastes and needs. With Thanksgiving approaching, apps like Yummly will see increased usage, so improving the app’s App Store Optimization can help it stand out from its competitors. For this week’s App Store Spotlight, we take a look at Yummly to see if it’s ready for the season.
Gwent: The Witcher Card Game recently hit the App Store and is already ranking strong. While it is not yet available on Google Play, analyzing its App Store Optimization can provide good insights for developers looking to compete or learn from its success, as well as see how the app’s page can improve and work should the game be made available on Google Play.
Now that it’s Halloween, the App Store and Google Play Store are showcasing apps designed or updated for the holiday. We’ve stressed the importance of seasonality, and this is where seasonal updates for Halloween pay off. What apps built App Store Optimization strategies for Halloween and how well did they succeed? Here’s how Halloween seasonality benefited them.