APP STORE OPTIMIZATION BLOG
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Flighty - App Store Spotlight
Posted on May 19th, 2023
How much has Flighty's ASO strategy contributed to its success? In this App Store Spotlight, we'll take a look at several elements of their app listing to see what the hottest flight tracker in the App Store is doing to win over travelers in time for summer.
App Description Optimization Tips
Posted on May 12th, 2023
As one of the most valuable fields for conveying in-depth app information and driving conversions, your app description is something you'll want to pay close attention to for your ASO. In this ASO Academy, we'll define what an app description is and note important considerations when optimizing.
New Play Store Ads Placement & App Store Pricing Updates
Posted on May 5th, 2023
With a glimpse into a new ad placement on Google Play, mobile marketers will want to keep their eyes peeled for a potential new avenue for paid app promotion. On the Apple side, pricing gets revamped - offering a simpler way of coordinating your app price and in-app purchases across different regions.
Fireside - App Store Spotlight
Posted on April 29th, 2023
Can the team at Fireside take its newly funded, celebrity-backed app to the top of search results with its current ASO strategy? That's what we'll analyze in today's App Store Spotlight.
ASO For Beginners
Posted on April 21st, 2023
App Store Optimization is the foundation to your app marketing success. No matter how far along you are in your mobile journey, you'll need to consider the different factors that affect your app's visibility and conversions.
ASO Weekly - Spotify App Widget, Android 14 Beta, & AI Apps
Posted on April 14th, 2023
A more convenient way to access music, a new Android operating system, and AI still on the rise. Dive into the today's hottest app topics in this ASO Weekly.
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Temu - App Store Spotlight
Posted on April 6th, 2023
Temu has recently dominated the ecommerce scene with low prices and a killer paid marketing campaign. But does their approach to organic mobile app marketing match the quality of their advertisements? Let's find out in today's App Store Spotligh
ASO - Is it App Store SEO?
Posted on March 31st, 2023
Is SEO the same as App Store SEO? Not exactly. Here's what you should know to make sure your mobile app is optimized the right way, for the right platform.
AI, Mobile Apps, and ASO - ASO Weekly
Posted on March 24th, 2023
AI can soon be making its way into your everyday productivity apps. How are developers leveraging this groundbreaking tech opportunity to provide innovative features? And are they doing everything they can to make sure it is even accepted by the App Store? Let's take a look in today's ASO Weekly.
H&R Block Tax Prep - App Store Spotlight
Posted on March 20th, 2023
Tax season is upon us and one of the top players in the market is ready to dominate App Store search results - or are they? Let's take a look at H&R Block Tax Prep's ASO strategy for areas of improvement.
How to Perform a Mobile App Competitive Analysis
Posted on March 10th, 2023
Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.
Apple Peer Group Benchmarks & App Store Optimization - ASO Weekly
Posted on March 3rd, 2023
In a March 1st 2023 Developer news post, Apple announced a big change to App Analytics: the inclusion of Peer Group Benchmarks.