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App Store Optimization is an involved process that should be regularly revisited based on recent changes in trends. Iteration is one of the key drivers for success in ASO.
It’s the Holiday Season - App Store Optimization is key to getting your Black Friday and Cyber Monday deals discovered on the app stores.
After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.
App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.
When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.
Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.
App Store Screenshot Design is key to conversion. See how an Essential Game Indie implements theirs and ideas for improvement.
App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.
See how Secret Neighbor sneaks in some keywords and where it is scarily underutilizing some ASO best practices.
Apple now allows users to leave Reviews and Ratings for its built-in apps on the App Store. See initial feedback and how this change can be beneficial for Apple in the long-term.
See how Apple's Game of the Day, "Bomb Club," can improve its ASO strategy to really blow up big.
Changes to the Play Store may be coming sooner than you think. Learn about what is required, what is recommended, and how to prepare.