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Google Play Screenshots and Video Best Practices: What does Google Recommended?

Posted on September 26th, 2020

When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.

App Store Metrics Not Reporting iOS 14 Data

Posted on September 24th, 2020

Update: This issue has been addressed as of 9/25/2020. App Store Connect now includes iOS 14 filter and launch date.

Among Us App Store Video Spotlight

Posted on September 22nd, 2020

Among Us is a game that was launched in 2018 but has recently seen an incredible growth in popularity. In addition to its popularity on gaming consoles, it is also a hit on the App Store and Google Play Store, ranking at the top of its categories.

Apple Releases iOS 14, watchOS 7 and More

Posted on September 19th, 2020

Apple has officially launched the latest versions of its operating systems. Along with iOS 14, we’re also getting iPadOS 14, watchOS 7 and tvOS 14, bringing new updates to each of Apple’s operating systems. What new features do they bring, and how might they impact your App Store Optimization?

“Time Flies” Apple Event Introduces New Devices & Services

Posted on September 16th, 2020

The latest Apple event, “Time Flies,” has concluded. The live streamed event introduced us to upcoming devices and services, as well as announced the launch date for the new operating systems. True to predictions, the iPhone 12 was not announced, but there is still plenty of news app developers will want to be aware of.

App Store Review Guidelines Updated: What Developers Should Know

Posted on September 15th, 2020

Apple has updated its App Store Review Guidelines, adding new information about App Clips, streaming services and more. While some of these changes are clarifications to existing rules, others are new guidelines that can impact the presence of apps on the App Store. What should developers know about the new rules, and how will they impact App Store Optimization?

“Time Flies” Apple Event Announced: What to Expect

Posted on September 12th, 2020

The yearly Apple Event has been announced, which means the latest in iOS devices and services will be revealed soon. The event, titled “Time Flies,” will reveal new hardware and services, although recent announcements around delayed devices raise questions about the specifics. With that in mind, here’s what we can expect at Apple’s “Time Flies” event.

Apple Introduces App Subscription Offer Codes

Posted on September 10th, 2020

When an app subscription runs out, users have a decision to make: are they getting their money’s worth enough to resubscribe? Apple has added subscription management tools in the past, such as app subscription billing grace periods, subscription free trials and subscription discounts. Now it’s expanding on the offerings with new subscription Offer Codes on iOS 14, which can be distributed online and offline to attract and maintain users.

App Store Error Limits Country-Based App Distribution

Posted on September 4th, 2020

When developers launch an app on the Apple App Store, they can select where it’s released on a country-by-country basis. Each country is set in a certain region, so developers can be as broad or as specific as they need. However, a new bug in the App Store is limiting that range, which is causing trouble for app developers and their App Store Optimization.

Poesie App Store Description Spotlight

Posted on September 3rd, 2020

Poesie is a poetry app available on the Apple App Store as the App of the Day. It provides a library of poems, including audio recordings, weekly poet highlights and interactive features to help users understand the poetry more.

App Review Process Changes for Apple App Store

Posted on September 1st, 2020

The App Review process is the final hurdle app developers must overcome before getting their app launched or updated on the App Store. Once it goes through the review process, the app is either set to launch on the store or is rejected and developers must make changes.

App Keywords: Choosing the Right Keywords for Your ASO

Posted on August 27th, 2020

Your app keywords will determine how users find your app. If you want to be discovered, you need to choose your keywords wisely. But where does one even begin? How do you know what keywords will help your app the most?

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