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National Park Trail Guide App Store Screenshots Spotlight

Posted on August 25, 2020

App Store Screenshots can convey many important aspects of an app, from its design elements to the variety of features it provides. For apps focused around the outdoors, it has to strike a balance of inspiring users to go outside and to bring the app with them. Such is the case for the National Park Trail Guide app, which is currently featured on the Apple App Store thanks to the approaching anniversary of the National Park Service’s founding. The

Android 11 Restricts Camera App Access: What This Means for App Developers

Posted on August 22, 2020

Android 11’s release is approaching, so app developers are preparing to update their apps for the latest OS. Camera app developers are encountering a new difficulty, as Android 11 is adding new restrictions to what they can access. How will this impact their apps and App Store Optimization? The change in Android 11 will force apps that want to take photos or videos to use the phone’s built-in camera app. If a user has a third-party

ASO Best Practices: The Importance of Iteration

Posted on August 20, 2020

App Store Optimization is an ongoing process. If you want to maintain consistent downloads and high keyword rankings, you need to continue striving to improve. This makes iteration one of the ASO Best Practices that can help apps compete as time goes by and trends change. How can iterative updates help your app? Each new iteration can provide improvements, new insights or tests for your optimization, which we shall explore.

ClassDojo App Store Description Spotlight

Posted on August 18, 2020

When users’ needs change, apps need to change with them. An updated App Store Description can be key to letting users know how your app can meet current demands and ongoing needs. One example of shifting user needs can be seen with educational apps, such as ClassDojo, an app currently featured as one of Apple’s “Essential Apps for the Week Ahead.”

App Store Tax Leads to Lawsuits

Posted on August 15, 2020

Every time a user makes an in-app purchase or buys an app from the App Store or Play Store, Apple or Google takes a portion of the revenue. This App Store Tax has caused complaints for some developers, but with Apple and Google in the middle of antitrust hearings, tensions are continuing to grow. This all came to a head with Apple removing Epic’s Fortnite from the App Store. Epic has frequently tried to find ways to circumvent the App Store Tax

Loóna App Store Screenshots Spotlight

Posted on August 13, 2020

App Store Screenshots need to do more than show screencaps from an app – they need to convey features and establish a voice for the app. Developers must consider several factors, such as color choice, font for the screenshot copy and how the screenshots look when viewed in Dark Mode. To see this in action, let’s shine a spotlight on Loóna, a nighttime rest and relaxation app currently featured as Apple’s App of the Day. How does it use its screenshots

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Google Play Store Updates for App Distribution & Monetization

Posted on August 11, 2020

The Google Play Store has recently undergone new updates designed to help developers reach users and monetize their apps. These changes can help improve user engagement, app distribution and managing subscriptions. Developers with apps available on Google Play should be aware of what this means and how it can help their App Store Optimization.

Apple App Store Guidelines Will Not Allow Cloud Gaming Apps

Posted on August 8, 2020

Apple has a strict set of App Store Guidelines that developers must follow in order to avoid being removed. Recently, it was announced that the guidelines will prevent developers from selling cloud gaming apps on the App Store. This could have an impact on app marketing, development and App Store Optimization.

iOS 14 Requirements for Third-Party Browsers and Email App Developers

Posted on August 6, 2020

With iOS 14 on the horizon and a new beta released, app developers are preparing their apps to run properly on the new OS. Developers behind email and browser apps may have a little extra work to do, as Apple has published special guidelines and settings that these sorts of apps must use to be set as default alternatives to Safari and Mail.

Google Announces Three New Pixel Phones

Posted on August 4, 2020

Google has announced the release of three new Pixel phones to be released in the coming months: Pixel 4A, Pixel 5 and Pixel 4A 5G. The first of these new devices will be released by the end of August, with the other two set to ship this fall. With these new phones, app developers will want to ensure their apps are optimized and ready for all that’s to come.

Apple Announces Delay for New iPhone: How This Could Impact ASO

Posted on August 1, 2020

Each year, the tech world waits to see what Apple will bring to its new iPhone devices. Traditionally, new devices are announced in September, such as during 2019’s “By Innovation Only” event revealing the iPhone 11. However, the next release may be delayed. What impact does the release of a new iPhone have on ASO, and how will this delay impact apps and their optimization?

App Store Antitrust Hearings Begin: What This Could Mean for App Developers

Posted on July 30, 2020

The App Store and Play Store have faced accusations of anti-competitive behavior, and now their respective companies are defending themselves before the US House of Representatives. The CEOs of Apple, Google, Amazon and Facebook are testifying before the Antitrust Subcommittee, and the results of this case could impact the app stores.