APP STORE OPTIMIZATION BLOG
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Location-Specific and Personalization Updates Coming to Google Play Store
Posted on August 2nd, 2024
Google Play will be updating and improving users’ browsing experiences in the Google Play Store, as of recent reports at the end of July.
App Store Screenshot Dimensions & Guidelines
Posted on August 1st, 2024
Make sure your app stays compliant with the latest App Store Screenshot Dimensions & Guidelines here
Google Play Updates - July 2024
Posted on July 31st, 2024
Google continues to incorporate even more ways to increase discoverability across the Play Store. In this ASO News article we'll go over the newest updates, covering App Highlights, Curated Spaces, and all new personalized Game Recommendations
App Store Optimization for Fitness Apps
Posted on July 29th, 2024
Not sure how to get started on your fitness app marketing? Read on and dive into the strategies that will help you reach your intended audience and efficiently grow on the App Store.
What is the App Store Poster Frame?
Posted on July 26th, 2024
Do you have a powerful hook for users? Your Poster Frame is an essential creative that replaces your first screenshot and precedes your App Preview video, making it potentially one of the most important creatives in your arsenal. Learn what it is and how to use it here.
Apple Contingent Pricing
Posted on July 25th, 2024
Soon developers will be able to extend their customer lifetime value with a handy new way of providing subscription offers directly through Apple. Contingent Pricing looks to act as a revolutionary new system for leveraging new upsell & cross-sell opportunities all within Apple’s ecosystem.
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Google App Deletion & Policy Changes
Posted on July 24th, 2024
Is your app safe? Google announced a wave of deletions coming to the Play Store, targeting apps they deem to provide a low-quality app experience. Make sure you know what that entails and how you can avoid being affected by the new policy updates.
App Store Optimization for Gaming Apps
Posted on July 19th, 2024
Gaming is the largest category in the app stores by far. One out of every six games on the app stores is a mobile game, so how can you stand out from the competition? Find out in this App Store Spotlight.
How to Write an Apple App Store Description
Posted on July 17th, 2024
Learn how to approach App Store descriptions the right way so you can effectively engage and convert users.
5 Best Practices for Apple Search Ads
Posted on July 3rd, 2024
Are you leveraging Apple Search Ads the right way? Take a look at these recommendations to optimize your paid campaigns and target the right users.
A/B Testing on Google Play
Posted on June 28th, 2024
Have you ever A/B tested your Google Play listing? If not, you're probably navigating the Play Store marketing blind, and leaving valuable installs on the table.
App Title Best Practices
Posted on June 21st, 2024
There’s much ado regarding titles. We'll breakdown how you can create a title that checks all the boxes and helps contribute to app growth.