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Google Play’s Promotional Content is a powerful resource in driving attention when it matters. Through PCs, you can highlight relevant events, updates, and promotions currently taking place to promote user interactions that foster in-app activity.
Our latest ASO Weekly covers the news of Blush and Score launching soon and how they leverage unorthodox app marketing methods to grow their apps.
In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.
Navigate the unique challenges of the dating app market – from taking on industry giants to promoting user engagement through native tools with this App Store Spotlight.
Does app consolidation help or hurt your your app store performance? The short answer... it depends. Dive into this ASO Academy to find out why it may or may not work for you.
Cash prizes are coming to new countries thanks to Google's expansion of their Real Money Gaming (RMG) experiences. How will this shape the future of gambling apps on Google Play?
Retaining users, increasing engagement, and maximizing monetization are all priorities for subscription app developers. Dive into how you can effectively optimize your subscription app for the iOS App Store and Google Play Store leveraging tools tailored to make the most of your user experience.
Discover how the top app of 2023 leveraged the power of iteration and how a social media giant cleverly incorporated a monetization strategy that helps increase engagement as well.
Deep linking provides a powerful way to create and interconnected experience for your app across several different channels. Learn the ins and outs of deep linking and how it can benefit your ASO.
2024 is upon us. Is your app ready to face the mobile marketing challenges accompanying the new year? Find out how you can prepare with your very own list of ASO resolutions for 2024.
How effective is your meditation app in helping users find peace of mind - and how about finding you? This App Store Spotlight dives into how you can increase your chances to be found by your target audience on the App Store & Play Store.
Every iteration of the latest Apple device operating systems brings advancements and features that further enhance the user experience. What does the launch of iOS 17 mean for app discoverability? Find out in our latest ASO Weekly.