What is App Store Optimization?

ASO is the Foundation of Your Marketing

App Store Optimization (ASO) is the foundation of marketing for successful mobile applications. The goal of App Store Optimization is to increase search rankings in the App Store & Google Play and boost conversion rates for your app. This results in increased visibility in each store, growth in organic downloads and a lower overall cost of user acquisition.

Where to start with App Store Optimization

App Store Optimization starts with the assets on your store listing. The store listing is where many people click to download your app inside the Apple App Store and Google Play.

Metadata Optimization for ASO

Written content (also referred to as metadata) on your store listing is a major part of App Store Optimization. This includes the title, subtitle, description and other elements used by the store to learn about your app. The keywords within the metadata determine whether an app appears when users search in the App Store and Google Play. Understanding what users are searching for in the App Store and Google Play is critical to selecting the best keywords for your app. ASO Tools like Gummicube’s DATACUBE can help you make the best choices.

Conversion Rate Optimization (CRO) and ASO

Another aspect of App Store Optimization is conversion optimization. This simply means increasing the number of users who actually download your app after seeing it in the App Store or Google Play, or in an advertisement. The main drivers of conversion are your creative assets including the app icon, screenshots, feature graphics and app videos. An app is not a physical product on a retail store shelf and it is expected that creative will change over time to cater to new trends and features.

With conversion optimization, more than one version of an asset (like screenshots) is created. These are then A/B tested to determine which variant users prefer. It is important to use A/B testing for App Store Optimization, because your store rankings and cost of marketing is dependent upon a high-converting store listing. Poor conversion decreases organic downloads and makes marketing exponentially more expensive.

Complete ASO Solution by Gummicube

Gummicube is the expert in App Store Optimization. We offer a complete ASO solution, including:
  • Full Service Agency
  • Search Optimization (Keywords & Metadata)
  • Conversion Optimization (Icons, Screenshots, Feature Graphics, Preview Video)
  • A/B testing process and technology
  • Creative Services (copywriting and design)
  • Paid Search and UA management
  • App Analytics & Reporting
  • Award winning ASO Tools DATACUBE & Splitcube

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