Updated screenshots were implemented and increased conversions (and downloads) by another 20%
Every test and each iteration of the live store creative produced valuable learnings about what worked best specifically for the Avis app.
The Gummicube process is iterative, which allowed us to fine-tune the initial results of our optimization over time. Throughout the optimization process, iOS impressions grew by 69%, with installs improving by 46.13%. Google Play store listing visitors improved by 309%, while downloads increased by 46.25%.