Furthermore, YouCam Makeup’s keyword visibility increased by 172.83% during this period. YouCam Makeup went from not being ranked for popular search terms like “cosmetic” and “makeup” to ranking first and second respectively for these valuable and relevant searches tied to their target market.
“Users converted from app store search are generally more engaged,” explained Dave Bell, CEO and founder of Gummicube, “which means higher lifetime values, more ratings and more reviews. All of which leads to a stronger position in the app stores. Optimization is a process which results in a self-reinforcing position in the app stores.”
YouCam Makeup has covered relevant search terms for their target users so well that the resulting increase in downloads has catapulted the app to the top 100 overall in both the Google Play and Apple App Stores, driving even more organic traffic.
As the market starts to search for new features, YouCam Makeup is well positioned to identify these new search phrases early and adjust their product or marketing accordingly.
With the top of the app charts dominated by pre-mobile brands, unbundled apps and publishers that spend lavishly, carving out a space with your audience for organic mobile app traffic has never been more important.