Last week Apple started sending invites to beta test their Apple Analytics module they had announced all the way back at their worldwide developers conference in summer, 2014.
If you have not received or missed your invite - you can request access here.
Another analytics service or something new?
We already have free solutions from Flurry and Google. Facebook is now offering analytics in what I think will eventually be a must have SDK as well. So - what, if anything, is Apple Analytics providing that's new or useful? Apple Analytics will provide data on app launches, referring websites, attribution via custom links and even more info on in-app purchases. This is great, but is available via several different services. Even having all in one service is canceled out by the need for an Android solution as well.
App Page Views
What Apple can show that no one else can is how many views your app page receives. Which should lead to being able to find a conversion rate - installs from app page vs page views. The first invitees and requesters are getting access now, we'll share more info and screenshots as we get them!