Apple Watch Apps

Already sold out, the Apple Watch landed in Apple Stores today. With the new Watch comes new Apps! For now, Apple Watch apps only work as companion apps to the iPhone. Found via the Apple Watch icon on devices running the latest version of iOS, and via the App Store. While these apps can be built specifically for Watch use, they must be installed and paired with an iPhone. Currently, there are around 3,000 iPhone apps that have been built exclusively for the Apple Watch. Search on the Apple Watch version of the App Store looks alot like a the version accessed from an iPhone:

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No one can say for sure where wearables is headed - and how big the opportunity is. If nothing else, the Apple Watch release challenges mobile app publishers to simplify their UI, create experiences using inputs from the wide range of data inputs available and unique to mobile (phones and wearables) , and be there when a users is likely to need them.