Apple Passes 63 Billion Mobile App Downloads From Store Search

June 12th, 2015

Apple Passes 63 Billion Mobile App Downloads From Store Search
David Bell

by David Bell

CEO at Gummicube, Inc.

The Moscone Center in San Francisco has been busy, and one of the key takeaways from WWDC 2015 is the importance of ASO.

After playing host to Google's annual developer conference "Google I/O", Apple held their Worldwide Developers Conference (WWDC) this week.

While missing some of the splash of previous WWDCs, the 2015 version still delivered.

From Apple's perspective - announcing Apple Music was the big reveal.

Some of the loudest applause came in an unexpected place, when Craig Federighi mentioned in (almost) passing that Swift would be opened-sourced.

We'll have to wait and see what "open source Swift" means.

100 billion apps downloaded in 7 years

When Apple CEO Tim Cook hits the stage, he is generally sharing macro-data and macro-strategies, and then letting others come up and dig into specific details of new products, services and releases. While on stage - Cook shared a simply amazing statistic:

Apple has passed 100 billion apps downloaded

That's 100 billion downloads from Apple's app store in 7 years, with 1.5 million apps now in the store. As recently as May 16th, 2013 Apple announced 50 billion downloads. That means an additional 50 billion apps have been downloaded in just over 24 months, or 70 million apps per day. According to a Nielsen report, and supported by other studies, app store search is the biggest driver of app downloads by a large margin - 63%. This is a huge sign of ASO importance. 63% of apps found via search Studies show a range of 50-65% of apps downloaded from app store search. Using Nielsen's 63% means every day almost 44 million apps are downloaded by users searching in the app store.

Increasing App Visibility in App Store Search Results

Identifying and connecting to your audience in the app stores has never been more important. Cost per install (CPI) continues to rise across geographies. Competition is expected to increase for mobile ad inventory as brands allocate more of their advertising budgets to mobile, driving mobile ad costs up even higher. Organic app installs driven by app store search optimization is still the most effective long-term strategy for mobile app growth and adoption. Learn more about how Gummicube helps our clients gain market share with a complete app store optimization strategy here.

For more on Apple's WWDC 2015 - see our wrap up post here.

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