Some of television’s most hilarious and outlandish characters clash in a racing experience that brings plenty of laughs and excitement. Take control of Stewie Griffin, Roger, Hank Hill, and many more as you zip your way past the competition and towards the finish line.
With plenty of beloved personalities, high brand awareness should play a large factor in helping the developers of Warped Kart Races attract users and increase downloads, but is that enough? In today’s App Store Spotlight, we’ll take a look at the different strategies this team of developers has adopted to see if we can suggest any improvements in their app metadata and creatives. Throughout, we’ll mention some App Store Optimization best practices that they can apply to improve their performance.
What is App Store Optimization (ASO)?
App Store Optimization is the process of analyzing the written and visual content that appears on an app listing page and modifying it for improved visibility and downloads for app stores. By properly structuring content, including keywords, and enhancing visual elements on the product page, developers can better position their app online.
We’ll examine Warped Kart Racers’ App Store Optimization strategy to see if there is room for improvement in the different metadata and creative elements that make up their app listing.
App Metadata - Warped Kart Racers Game
When studying app metadata, it’s important to pay attention to the visible fields offered to developers. In Warped Kart Racers’ case, users can see the app title, subtitle, and description, three fields that when optimized, can contribute to improved visibility and conversions. By combining engaging copy with hyper-relevant keywords in these areas, developers can position the app in a way that contributes to growth over the short and long term.
Warped Kart Racers’ developers have plenty of opportunity for app store success in leveraging its popular characters and fun gameplay within its metadata fields. Let’s take a look at how they can do it.
When optimizing a visible field, it’s important to consider implementing both keywords and inviting copy to hit two key metadata objectives – relevance and readability. The app subtitle is a great way to briefly explain what your app offers before users get to the full description. In this 30-character field you can include a call to action, mention a core feature, or for Warped Kart Racers specifically, name a popular character.
Currently, the developers of this app have a call to action in their subtitle that references the type of gameplay users can expect. However, within this call to action adding a reference to a popular character can also contribute to improved conversion opportunities. By using the entirety of the subtitle to incorporate relevant and conversion-driven copy, Warped Kart Racers’ developers can create an opportunity for higher positioning and increased downloads without users having to even reach the full description. With the help of ASO tools and technology, developers can understand which keywords fit well into the copy they write and optimize for both positioning and conversions.
App Full Description
For iOS, the full description is generally a conversion-driven field. Although implementing relevant keywords helps with relatability, developers want to prioritize readability when writing descriptions. Warped Kart Racers’ description contains plenty of calls to action aimed at describing the gameplay experience. However, there is room for improvement in a field that allows for up to 4000 characters to try and incite a download.
Developers can leverage the popularity of their characters to include them in the description, call out different game modes, and highlight features that players might be interested in. Combining calls to action and app features with the benefit of a strong brand identity is a great strategy Warped Kart Racers’ developers can adopt to position themselves optimally.
App Creatives - Warped Kart Racers Game
In the App Store, your creatives are the illustrations that help users visualize the in-app experience prior to downloading. The icon and screenshots are powerful conversion-centered elements that allow users to get a preview of your app gameplay, as well as influence their download decision.
Warped Kart Racers’ developers include the game’s admired cast within the images, creating familiarity with potential users. However, is too much of the responsibility for success being placed on characters? Let’s take a look.
Screenshots are a great way to provide a visual presentation of your app to help users better understand what it looks like and offers. Having an accurate portrayal of gameplay and features can facilitate a user’s decision to download.
Warped Kart Racers effectively displays in-game imagery with prominent characters, but the images themselves do not give context as to what other features the app proposes. In this case, brand strength carries the majority of the weight in the attempt of driving downloads. While leveraging current popularity is recommended, giving users more insight in regards to the content itself can be helpful in understanding the app more.
This can take the form of keywords, highlighted copy, and calls to action among others. Developers want to make all the content in their app listing as easily digestible as possible, and creatives are no exception.
Warped Kart Racers has an advantage most developers do not – brand awareness. While other publishers need to prioritize optimizing their metadata for performance AND recognition, Warped Kart’s developers can benefit from the existing popularity of its characters throughout their entire App Store Optimization strategy.
By combining ASO best practices with a strong brand identity, Warped Kart Racers’ developers can set their app up for success while bringing a fun (and funny) racing experience to their users.